Run a Profitable Gym

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Run a Profitable Gym

Chris Cooper

1076 episodes

4 days ago

“Get 500 members.” “Online coaching is dead.” “Don't raise your rates.” How much of the gym business advice flooding your social feeds is actually true? In this episode, Chris Cooper cuts through the BS with a crucial request for gym owners: Be part of Two-Brain's annual “State of the Industry” report. Every year, thousands of gyms worldwide contribute to the report, along with software platforms such as Wodify and Kilo, creating the largest fitness business data set in the world. The da...

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Entrepreneurship

Health & Fitness

All content for Run a Profitable Gym is the property of Chris Cooper and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

“Get 500 members.” “Online coaching is dead.” “Don't raise your rates.” How much of the gym business advice flooding your social feeds is actually true? In this episode, Chris Cooper cuts through the BS with a crucial request for gym owners: Be part of Two-Brain's annual “State of the Industry” report. Every year, thousands of gyms worldwide contribute to the report, along with software platforms such as Wodify and Kilo, creating the largest fitness business data set in the world. The da...

Show more...

Entrepreneurship

Health & Fitness

Episodes (20/1076)

Run a Profitable Gym

Truth vs. BS: Help Separate Fact From Fiction in the Fitness Industry

“Get 500 members.” “Online coaching is dead.” “Don't raise your rates.” How much of the gym business advice flooding your social feeds is actually true? In this episode, Chris Cooper cuts through the BS with a crucial request for gym owners: Be part of Two-Brain's annual “State of the Industry” report. Every year, thousands of gyms worldwide contribute to the report, along with software platforms such as Wodify and Kilo, creating the largest fitness business data set in the world. The da...

13 hours ago

5 minutes

Run a Profitable Gym

Never Type Again: How Wispr Flow and Chat GPT Can Improve Efficiency in Your Gym

Hate writing but love talking? Here's how one gym owner uses AI to create everything from SOPs to sales scripts without typing a single word. In this episode of "Run a Profitable Gym," Mike Warkentin sits down with gym owner Ryan Webb to explore how AI tools have transformed his gym’s operations—with minimal investment of time or money. Ryan shares his workflow for using Wispr Flow and ChatGPT to save hours each week on essential business tasks. He explains how Wispr Flow transcribes and i...

4 days ago

19 minutes

Run a Profitable Gym

Systemize, Optimize, Automate: The Gym Owner's AI Playbook

Tired of wearing every hat in your gym? AI can handle repetitive tasks so you can focus on the work only you can do. Today on “Run a Profitable Gym,” Chris Cooper explains how gym owners can use artificial intelligence to automate their businesses without losing the human touch that gyms need. He walks through the three-step process of systemize, optimize, automate—explaining that many gym owners fail to use AI successfully because they’re trying to automate broken or undefined processe...

1 week ago

31 minutes

Run a Profitable Gym

“The Golden Hour”: How This Daily Habit Saved Chris Cooper’s Gym

What if one simple daily habit could help you grow your gym? In this episode of "Run a Profitable Gym," Chris Cooper invites you to join him in his Golden Hour—a daily routine that grew his gym and other businesses. This business-building hour is structured with the GOLDEN acronym: - Go to a place where you can focus. - Open your mind with a brain dump. - Lead with marketing reps. - Do your big projects. - End at the hour. - Next steps. Chris details each component and provides spe...

1 week ago

26 minutes

Run a Profitable Gym

Free Books for Gym Owners: Chris Cooper's Complete Library Giveaway

Overwhelmed by business advice and the mountains of fix-your-gym resources? That's common, and overwhelm kills action. To help, Chris Cooper walks through six of his books for gym owners and helps you choose the one that will help you get big-time results today. 👉 You can even get the book you need for free between Aug. 4 and 8, 2025. Maybe you need “Gym Owners Handbook” to help you systemize operations or “The Golden Hour” to build the daily habits that grow your business. If your bus...

2 weeks ago

25 minutes

Run a Profitable Gym

93% Close Rate: Gym Sales Leader Reveals His System

Most gym owners struggle to close in just half of sales consultations. Korey Schindler closes at a 93 percent clip. In this episode of "Run a Profitable Gym," Korey, co-owner of Impact Fitness in Florida, reveals how he achieved his incredible close rate by following up with leads 381 times in one month. His efforts produced 44 sales consultations and 41 new members. Korey breaks down the process he follows to turn cold Facebook leads into paying clients: He follows up with lightning spee...

2 weeks ago

25 minutes

Run a Profitable Gym

Marketing Excellence: How Top Gyms Get Leads to Book, Show and Buy

Every month, Two-Brain founder Chris Cooper shares real gym data and actionable tips from top performers. In July 2025, it's all about marketing excellence. Today on “Run a Profitable Gym," Chris presents the leaderboards for three key marketing metrics that tell you if your sales funnel is leaky or locked down: Set rateShow rate Close rateInstead of just buying more ads, these Top 10 CEOs refined their systems so more leads booked appointments, more prospects showed up and more p...

3 weeks ago

16 minutes

Run a Profitable Gym

Million-Dollar Mistakes: The True Cost of Inaction for Gym Owners

Tired of watching small mistakes drain your gym's profits? Here's how to stop paying the “dumb tax” once and for all. In this episode of “Run a Profitable Gym,” Chris Cooper explains how seemingly small business mistakes compound into million-dollar losses over time. More importantly, he tells you how to stop making these gym-sinking errors. Coop presents three types of mistakes that destroy gym profitability: Compounding problems get worse over time. Example: hiring without proper training...

3 weeks ago

20 minutes

Run a Profitable Gym

Paying the Dumb Tax: How to Stop Wasting Time and Money in Your Gym

Most gyms don’t fail because of one big disaster. They fail because of small, repeated mistakes that drain money, energy and time until the owner burns out. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to spot and avoid common mistakes in your gym—in other words, how to stop paying the “dumb tax.” From undercharging to chasing the wrong metrics, Coop shares how he paid the dumb tax in his own gym and learned some tough lessons. He explains how to r...

4 weeks ago

10 minutes

Run a Profitable Gym

Need a Vacation? Here's How a CrossFit Games Athlete Earns Time Off

In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge. In fewer than two years, Bryce has developed a team that handles day-to-day operations when he’s away—without sacrificing client care or profitability. He explains how business planning with a Two-Brain mentor set his gym up for success from Day 1: Before opening, he planned for staffing costs and scal...

1 month ago

31 minutes

Run a Profitable Gym

Reclaim Your Time: The Exact System to Move From Coach to Owner

Stop wearing every hat in your gym. It’s time to move from coach to owner. In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems. He walks you through the process of “climbing the value ladder,” aka buying back your time: - Identify the roles you fill. - Calculate the replacement cost for each role. - Write step-by-step instructions for each role. - Delegate ...

1 month ago

14 minutes

Run a Profitable Gym

Client Success and Big Revenue: Goal Reviews for the Win

If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table. In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member. Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify ...

1 month ago

26 minutes

Run a Profitable Gym

Free Training: Generate $10K in PT Without Adding a Single Member

In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you’ll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue. Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, fas...

1 month ago

3 minutes

Run a Profitable Gym

Revenue Secrets: Gamification and Annual Planning for Massive Months

John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness. Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love. These events aren’t last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a...

1 month ago

25 minutes

Run a Profitable Gym

How These Gyms Generate Over $60K in Monthly Revenue

In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income. These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention. Chris shares what the top performers have in common—such a...

1 month ago

16 minutes

Run a Profitable Gym

From $0 to $200,000 in Semi-Private Training Revenue

Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.” Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first ...

1 month ago

31 minutes

Run a Profitable Gym

Never Launch a Semi-Private Program Without Doing THIS First

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results. In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up. Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can hel...

1 month ago

24 minutes

Run a Profitable Gym

How to Book More Intros and Sell More Without Buying More Ads

Does your gym really need more leads, or are you wasting the leads you already have? In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym. John explains: How and when to contact leads.How to personali...

2 months ago

30 minutes

Run a Profitable Gym

10 Lead-Nurture Strategies to Unlock Hidden Profit

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you’re chasing more leads but not seeing results, this training is for you. Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X. Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United. Links Gym Owners United Book a ...

2 months ago

3 minutes

Run a Profitable Gym

No Gym Left Behind: A Message to Owners Who Feel Stuck

If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next: You’re not alone. Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision. Chris lays out the real reasons gyms fail and lists the key differences between those that thrive an...

2 months ago

15 minutes