Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/
Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.
You’ll learn
Connect with Alex: https://alexduta.com/ • @itsalexduta
Hire Hook Agency for home-service growth: https://hookagency.com/
👉 If this helped, smash Subscribe + the bell. Comment “TECH ENABLED” and I’ll DM you our Home Services AI Starter Stack (checklist + tool links).
Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company.
Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
Brentwood Growth+1
Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.
Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.
Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps (without the ego), and staying neutral under stress—plus the story of Jason’s Easter 2021 heart attack and the mindset shift that followed.
From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailwinds vs. reality, sales training that sticks, and how to avoid shiny-object syndrome with masterminds and peer collabs.
How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving teams paid “thinking time,” RoofCon news, and realistic AI adoption benchmarks.
High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.
Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.
Taylor Ammons Links:
https://paragonroofingusa.com/
https://www.facebook.com/taylorammons360/
https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw
Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.
Interested in working with a niched Google Specialized Marketing Team?
YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/
Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.
Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.
Consultant Brainstorm Prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 10 sharp, voice-mode questions in radically different directions to stir insight - Do not keep building them on each other or offer a lot of ‘consulting’ until after I’ve answered all the questions. Ask the questions one at a time, Use creative twists and weird angles to get out of my default thinking. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”
Simulated Boardroom Prompt:
“I’m working on [insert gnarly problem] with [insert constraint] — ask me 3 brutal questions (1 at a time): what’s the real issue, 3–5 key metrics for context, and what wild success looks like. Then simulate a no-fluff boardroom where [insert 3 real thinkers you respect] argue their actual, contradictory views. Let one idea win, name a leader, and have them drop a clear, high-stakes next move — using [insert framework] and [insert mental model] as loose guides, but break rules if better insight emerges.”
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: / invigorated
Our meme page: / roofermemes
DIY Website / SEO guide: • DIY Home Services SEO
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry
Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
Interested in working with a niched Google Specialized Marketing Team?
Book here for $1,000 off: https://hookagency.com/youtube-deal/
Use this prompt:
“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by 1, and don’t build on the last answer to keep it hitting from different angles. Coordinate your questions using [insert business framework] and [insert mental model or philosophy you respect]—but don’t be a slave to them. Go rogue if needed. Challenge me.”
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR
#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth
Interested in working with a niched Google Specialized Marketing Team?
YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/
Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.
You’ll learn:
The most impactful roofing tech tools right now
How AI can save contractors hours every week
Automation strategies for scheduling, estimating & follow-up
Why tech adoption is a mindset, not a skillset
2025 predictions for roofing industry technology
Whether you’re a tech nerd or a roofing traditionalist, this episode will help you stay ahead of the curve.
📌 Learn more at: https://hookagency.com
📌 Connect with Andy: https://jobprogress.com
“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic Caminata
Struggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.
You’ll learn:
Why the roofing industry has a sales talent shortage
The traits to look for when hiring sales reps
How to create a training system that actually works
Why culture beats commission in long-term performance
How Dominic built one of the most respected roofing sales teams in the country
If you want to grow your roofing business beyond yourself, this episode is a must-watch.
📌 Connect with Dominic: https://renaissanceroofing.net
How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart
Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.
You’ll learn:
Plus, Sam shares tips from his bestselling book Becoming a Sales Carnivore and reveals what’s working NOW for roofing, solar, and home services sales teams.
📌 Connect with Sam: https://thed2dexperts.com
Master the Art of Storytelling with Jay Golden | Hook Better Leads Podcast
Want to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.
You’ll learn:
How to find endless stories from your own life
The Journey Curve framework for powerful storytelling
Why transformation, not victory, makes your story compelling
How tension builds trust (and why most business stories fail)
Practical tips for keynotes, marketing, and everyday conversations
Whether you’re a contractor, marketer, or CEO, these insights will help you build influence and grow your business through authentic, powerful storytelling.
Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads Podcast
What does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.
Topics:
👇 Connect with Ben / Roof Tiger
🔗 Website: https://www.therooftiger.com
📱 Instagram: https://www.instagram.com/benjamintiger
📍 Learn more about Hook Agency: https://hookagency.com
#RoofingMarketing #HookBetterLeads #RoofTiger #ContractorBranding
What if giving without expectation could actually grow your business? 💡
In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.
Learn how the “Happy & Scrappy” mindset can inspire your team, build deep community ties, and even drive long-term business growth. Whether you're in roofing or any home service business, this conversation is a masterclass in brand impact through purpose-driven leadership.
👉 Like, share, and subscribe for more home service marketing insight!
What if going viral is overrated?
In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.
🔧 Whether you’re a roofer, remodeler, or local contractor—if you’re tired of the marketing hamster wheel, this is your roadmap to real, lasting visibility.
Why Community Involvement is the Secret Growth Engine for Home Service Businesses
In this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.
Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.
Whether you’re at $1M, $5M, or $10M in revenue — this conversation will challenge you to think bigger and inspire you to give back with intention.
✅ Learn the real ROI of giving
✅ Build a brand that people want to work for
✅ Get tactical tips to launch community initiatives now
👉 Watch now and subscribe for weekly home service growth tactics.
Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.
🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a sales replay ritual that supercharges your mindset.
Plus, don’t miss the live sales objection role play where Chuck masterfully navigates real scenarios you’ll face in the home service space.
✅ What elite closers do before every sales meeting
✅ The mindset that drives 7-figure producers
✅ Why VA support might be the smartest sales hack
✅ The “Closer Frequency” — and how to get on it
🎯 Want to scale faster, close bigger deals, and build a championship-level sales culture? This episode is your playbook.
🔗 Check out Chuck’s training: https://topreptraining.com