November can feel like a whirlwind, the holidays are here, your to-do list is growing, and it’s easy to get swept up in the hustle.  Shoppers may not be spending wildly, but they are spending thoughtfully and that’s great news for independent retailers who know how to connect, curate, and stay focused. Cathy shares how smarter spending, authentic storytelling, and intentional experiences are shaping success this season. Plus, she reveals how to use AI as your behind-the-scenes helper (without losing your human touch) and why focus beats frenzy in November. If you’ve been feeling the holiday hustle already kicking in, this episode will help you pause, refocus, and lead your store with clarity and calm confidence. What You’ll Learn in This Episode Smarter spending is the new normal, customers value meaning over markdowns. Connection, inspiration, and fun are what drive in-store traffic this season. AI can be your secret team member for efficiency and creativity. Focus, not frenzy, fuels success and peace during the holidays. Key Takeaways: [02:25] Smarter Spending and Emotional Connection [06:28] Leveraging AI for Retail Success [09:22] Authenticity Over Perfection [10:09] Mindset and Focus in Retail Your Millie Moment: Focus Beats Frenzy Simplify one area of your business this week. Choose where to focus, maybe your marketing, floor layout, or promo calendar. Ask yourself: Does this serve my best customers and my bottom line? If the answer is no, let it go. Protect your time and energy by focusing only on what truly matters. Because when you stay focused, you create calm, clarity, and profit — even in the busiest retail season of the year. Resources & Links Ready to focus rather than being frenzy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Click here to sign up for VIP emails and get even more exclusive insights and tips to help your store grow. Follow us on social media for more updates! TikTok / Facebook / Instagram 💚 Remember: You are not just managing a busy season, you’re creating moments of magic for your customers and your community. November is your reminder to slow down, focus on what truly matters, and let go of the rest. When you lead with clarity and heart, you don’t just survive the holidays, you shine through them.

Change is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort? In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable. Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom. If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace, courage, and support. What You’ll Learn in This Episode Discomfort isn’t a sign you’re doing something wrong, it’s a sign you’re growing. Fear of change can quietly hold your business back, even when things look “fine.” The ability to navigate discomfort determines how high you can go in business and in life. Key Takeaways: [02:45] Navigating Discomfort, Change and Fear [06:18] The Importance of Seeking Help [09:32] Taking Action being Uncomfortable and Moving Forward Your Millie Moment  Notice (1 minute): Stop whatever you’re doing and name the feeling, “I feel uncomfortable.” Clarify (3 minutes): In one sentence, write what you think will happen if you act. (This reveals the real fear.) Choose one micro-action (5–15 minutes): Pick something tiny, a DM, a draft email, a 10-minute test change in your shop. Share (30 seconds): Tell one person (peer, teammate, or coach) what you’re doing. Accountability increases follow-through. Reflect (5 minutes after): Note what happened and what you learned, then repeat. Do this sequence three times in 7 days. You’ll be surprised how quickly the discomfort softens and how much forward motion you create. Resources & Links Check out Episode 001: Hi. It’s me Check out Episode 002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Check out Episode 003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Check out Episode 004: Part 3 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Ready to welcome discomfort as your path to growth?  Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group. 💚 Remember: Discomfort doesn’t mean you’re failing, it means you’re expanding. Every challenge is a step between your thumb and your pinky… between where you are and where you’re meant to be.

What if the very thing holding your business back could become the key to your next big breakthrough? In this powerful episode of the Richer Retailer Podcast, Cathy Wagner takes you inside the magical world of masterminds, where independent retailers come together to brainstorm, collaborate, and turn challenges into opportunities for business growth and success. You’ll hear how one mastermind session transformed a stressful tariff problem into a creative retail solution that boosted profits and inspired every store owner in the group. Cathy reveals how community-driven collaboration can spark ideas that one person alone could never create. If you’ve ever felt stuck trying to figure it all out by yourself, this episode will remind you that your best growth happens together. What You’ll Learn in This Episode The true power of a mastermind, how collective wisdom creates faster business breakthroughs How collaboration with other retailers can unlock next-level business growth Why collaboration fuels confidence, clarity, and business success Key Takeaways: [03:21] Cathy reveals the “magical” power of the mastermind  [04:13] Meet the “Tariff Fighters”, proof that collaboration can turn costs into profit [05:01] The Power of Collective Brainstorming [08:33] Transforming Obstacles into Opportunities Your Millie Moment  Don’t tackle challenges alone, start your own mini mastermind! Here’s how to do it: Gather 2–3 fellow store owners you trust and respect. Schedule a monthly brainstorming session even just an hour works! Have everyone bring one challenge they’re facing (like tariffs, slow sales, or staffing). Collaborate to share ideas, solutions, and fresh perspectives. Remember: when you share ideas, you multiply them  and that’s how problems turn into possibilities and ideas turn into cash. Resources & Links Check out Episode 022: Tariff-Proof Your Store with Dana Connell Ready to turn your tariff troubles into triumphs and spark powerful collaboration along the way?  Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You don’t have to have all the answers on your own. The magic happens when you open up, collaborate, and let others lift you higher. Together, you can turn any challenge, even tariffs into an opportunity for growth and success.

You’ve built a beautiful store and customers are buying… so why doesn’t your cash flow feel as strong as your sales? Let’s fix that. In this episode, Cathy dives into one of the most misunderstood parts of running a store: inventory turn and freshness. Broadcasting straight from Disney World, Cathy shares a magical analogy that will forever change the way you look at your backroom: Your inventory is just like a bathtub!  If you’ve ever struggled with overbuying, stale stock, or slow cash flow, this episode is your fresh start to making your inventory work for you, not against you. What You’ll Learn in This Episode The “Goldilocks zone” of inventory that fuels steady cash flow How to measure your inventory turn (and what number to aim for) Why freshness is the secret to happy customers and higher margins Key Takeaways: [01:52] Understanding Inventory Turn [06:14] The Importance of Freshness in Inventory [08:10] The Goldilocks zone: finding that perfect balance between too much and too little [09:13] Identifying and Managing Old Inventory Your Millie Moment  Want to see where your profit potential is hiding? Here’s your homework from Cathy: Calculate your inventory turn for last year, take your annual sales and divide them by your average inventory. Then, check your freshness today, look at how many dollars (or units) you’ve received in the last 90 days and divide that by your total on-hand inventory. These two numbers tell the story of how hard your inventory is working for you and where your next profit breakthrough is waiting. Resources & Links Episode 029: Want to Scale Your Retail Business. Fix This First Episode 035: Encore: The Hidden Cost of Inventory Hoarding Episode 010: How to Identify and Eliminate “Cash Flow Eaters” in Inventory Episode 013: How to Stay Ahead of Retail Cash Flow Challenges: 2 Strategies for Success Is your turn and freshness not where it should be? In our Profit Club program we can identify the slow movers, create a plan for moving them out, and determine what inventory to replace it with to make your inventory fresh & profitable. Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You’re not just managing numbers or products, you’re nurturing the heartbeat of your business. Every time you refresh your inventory and keep it flowing, you’re creating new energy, new excitement, and new profit. Trust yourself, keep that flow going, and remember, your store is meant to thrive, just like you.

What if one bold statement could attract the right customers, energize your team, and set your store apart instantly? What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own. A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your store exists. When you claim it with confidence, you don’t just sell products, you attract the right people, inspire loyalty, and build a legacy. Cathy shares the exact steps from the RETAILMavens coaching program that will help you: define your store’s personality, align your business with your core values, and craft a bold declaration that rallies both your customers and your team. What You’ll Learn in This Episode Why being bold and audacious with your store’s purpose matters The updated Richer Retailer manifesto designed to help you How iconic brands like Apple, Patagonia, and North Face use manifestos to magnetize their audience How your personal core values can shape your retail business Key Takeaways: [02:32] The Power of a Manifesto [05:37] Creating Your Customer Magnet [09:22] Defining Your Store's Purpose [17:35] Transforming Retail Through Clarity and Control Resources & Links Check out the updated Richer Retailer manifesto. Want to magnetize the right customers? Get the Customer Magnet Worksheets. If you’ve ever struggled with standing out, attracting the right shoppers, or explaining why your store matters, Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram. Your Millie Moment  This week, take 20 minutes to spark your manifesto: Write down 3 words customers would use to describe your store Circle the values that matter most to you Draft ONE bold sentence that declares what you stand for Then share it with your team (and tag us @retailmavens so we can cheer you on). 💚 Remember: Your manifesto is more than words, it’s your rally cry, your customer magnet, and your store’s declaration of purpose. Be bold. Be audacious. And watch the right people come to you.

October may feel like the holiday season is right around the corner, but here’s the truth: you still have time. In this episode, Cathy Wagner unpacks the latest consumer trends and shows why October is the launch pad, not the lull for your store. You’ll hear how to use this “quiet before the storm” to build momentum, strengthen community engagement, and set yourself up for your best Q4 yet. From smart inventory management and “go big or go home” buying strategies, to leaning into personalization, leveraging video content, and creating memorable customer experiences, Cathy reveals practical sales strategies to help you outsmart the madness and thrive this season. What You’ll Learn in This Episode Why October is your real holiday starting line for the holiday season How video content and omnichannel sales strategies boost efficiency and loyalty Fun, community engagement events that build stronger customer experiences Key Takeaways: [07:03] Leveraging Video and Omnichannel Strategies [08:28] Building Community and Experiential Retail [09:59] Understanding Shopper Sentiment Resources & Links Listen to episode #016: The #1 Tip to Grow Lifetime Customer Value (The Importance of the Second Purchase and Talks about OmniChannel) You want to firm up your Q4 strategy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: Don’t just listen, do!  Pick ONE bold move from this episode and commit to it today. Maybe it’s going all-in on a product line through smarter inventory management, launching fresh video content, or planning a fun community engagement event that boosts customer experience. Whatever it is, write it down, tell your team, and take the first step. Small, intentional actions taken now create unstoppable momentum before the madness of the holiday season. 💚 Remember: You are not just running a store, you’re building a space where joy, connection, and community thrive. October is your launch pad, the moment where you set the tone for the entire holiday season. Lead with heart, embrace the little wins, and trust that every step you take is guiding you toward being the astonishing retailer you were made to be. 

Have you ever wondered what it really takes to grow your store to a million dollars? In this empowering episode, Cathy pulls back the curtain on the exact 7 things she’d do if she were building a million-dollar store today. She shares not just strategy but mindset shifts, tested methods, and practical steps you can apply right now in your own business. You’ll hear everything from profit-first inventory planning, to $2,000-an-hour CEO work, to the importance of failing fast. This isn’t theory, it’s the same proven framework that has helped hundreds of retailers go from stressed and stuck… to thriving, profitable, and free. What You’ll Learn in This Episode The 7 Proven Moves to Grow Your Store to $1 Million How to trade $20/hour tasks for $2,000/hour growth work Why coaching compresses time and accelerates results. The truth: it’s not just about money, it’s about impact Key Takeaways: [02:46] Seven Steps to Build a Million Dollar Store [07:01] Treating Inventory as an Investment [10:47] Building a Self-Sufficient Team [21:07] Leading Yourself to Success Resources & Links #047: Empowering 100 Retailers past $1M with Sustainable Growth Check out Captain Kirk's QuickBooks Corner for expert bookkeeping tips and insights every month inside our Richer Retailer community  Book tip: Buy Your Time Back by Dan Martel Ready to lead your store past $1M with confidence? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment  Pick just ONE of the 7 strategies and take action on it this week. Don’t wait to do them all, momentum starts with a single step.  Which one will you commit to today to move your store closer to that million-dollar mark? 💚 Remember: Building a million-dollar store isn’t just about profit, it’s about creating freedom, impact, and a life you love. You are stronger than the fear, more capable than the doubt, and fully equipped to reach your next level. Every step forward matters. You don’t have to do it all at once, you just have to keep moving, with courage and heart.

How do you create a thriving business that fuels freedom, impact, and legacy? In this inspiring episode, Cathy Donovan Wagner shares RETAILMavens’ bold new declaration: helping 100 independent store owners reach $1M in sustainable, profitable growth. She opens up about her own journey of subtracting the chaos, embracing a decision framework, and re-engineering RETAILMavens to reflect freedom, leadership, and transformation. Cathy also reveals new tools, trainings, and experiences designed to help store owners cut through the noise and grow beyond the grind. This episode will challenge you to declare your own audacious goal and step boldly into empowered leadership. What You’ll Learn in This Episode Why declaring bold goals is key to transformation and sustainable growth How subtraction (not addition) creates focus and clarity in business Why hope and leadership are essential to thriving beyond $1M Key Takeaways: [04:11] Building a Decision Framework That Cuts the Chaos [07:26] How RETAILMavens Re-Engineered for Freedom + Impact [12:00] Bold Progress and Audacious Goals for the Future [17:20] Why Community + Connection Are the Heart of Retail Resources & Links Ready to lead your store past $1M with confidence? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment  Write down your audacious goal for your store. Ask yourself: What can I subtract to make space for it? Take one small action this week to move toward that goal. Simple, clear steps but powerful enough to start re-engineering your business into one that grows sustainably and supports the life you want. 💚 Remember: Sustainable growth isn’t just about profit, it’s about building a richer life filled with freedom, confidence, and deeper impact. Declare your bold goal, cut through the noise, and lead with audacious hope.

How do you grow your business while still connecting with the customers you love? In this empowering episode, Cathy Donovan Wagner unpacks the role of delegation in creating real business growth. She shares practical time management strategies like time blocking and owner-on-deck days, plus the importance of team training to carry your store’s culture forward. Through inspiring client stories and actionable insights, you’ll discover how to step fully into your CEO role without losing the magic of your brand. What You’ll Learn in This Episode Why smart delegation fuels long-term business growth. How to keep customer connections alive while focusing on your CEO role. How team training ensures your culture and values are reflected on the floor. Key Takeaways: [05:03] The Importance of Intentional Presence [06:00] Time Blocking for Success [07:40] Creating a Sustainable Business Model [09:14] Building a Business Beyond Yourself Resources & Links Ready for Sustainable Business? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: Block time on your calendar.Choose two slots this week: one for CEO office hours (focus on business growth tasks) and one for Owner-on-Deck time (intentional customer connection). Pick 2–3 tasks to delegate.Hand them to a team member so you can free up time for leadership. Run one short team training.Teach your staff one standard (like greeting customers or upselling) so your culture stays consistent. That’s it, simple, doable steps that protect your time management, strengthen customer connection, and move you toward a sustainable business. Join the community with ambitious store owners in our Richer Retailer Facebook Group Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚Remember: You don’t have to do it all alone. Delegation and team training aren’t about stepping away, they’re about giving yourself the freedom to lead as the CEO while still keeping the magic of your customer connection alive. You are building not just a profitable, sustainable business, but also a life that feels richer in every way. And through it all, never forget, you are astonishingly fabulous.

September 2025 is here and it’s one of the most important months for retail.  Cathy Wagner breaks down the state of retail and why this season is your reset button. From navigating price sensitivity and tariffs to leaning into localism, Cathy shares how you can use September as a launch pad for business growth. With your CEO hat firmly on, you’ll discover how team empowerment and stronger customer connection can drive momentum into Q4 helping you scale your store with intention, not overwhelm. What You’ll Learn: Why September 2025 is the ultimate retail reset How to respond to price sensitivity and tariffs without sacrificing profit The growing power of localism and community collaboration Practical ways to invest in team empowerment for growth Mindset shifts to strengthen customer connection and thrive as CEO Key Takeaways: [03:43] Navigating Price Sensitivity and Consumer Behavior [09:10] The Power of Localism and Community Connection [14:46} Empowering Your Team for Success [18:35] Strategic Moves for a Profitable Q4 Your Millie Moment: Localism + Team Power = Retail Momentum Plan one signature event to strengthen customer connection and community ties. AI Prompt: Signature Retail Event Planning Act as an expert retail event strategist. I own a brick-and-mortar retail store that sells (WHAT) and we specialize in helping (WHO do/achieve what). I want to plan one signature event this month that connects deeply with my community and can be repeated seasonally. The goal is to create sales and traffic and customer loyalty. I want to spend no more than ($XX) on materials getting it started, and I’d like to minimize my effort wherever positively possible. Please give me: Three event theme ideas tailored to independent retailers like me. A step-by-step plan for organizing and promoting the event (timeline, tasks, marketing). Ideas to make the event memorable and drive repeat attendance. Ways to measure success, both financially and in terms of customer relationship goals. Identify one role or responsibility to delegate for team empowerment. Ask yourself as CEO: What’s the one move I can make this September that will make Q4 easier, more profitable, and more scalable? Resources Mentioned: #014: Building a Team That “Gets” Your Vision with Holly Floyd #041: Why Won’t My Team Just Do What I Ask?! #022: Tariff-Proof Your Store with Dana Connell #029: Want to Scale Your Retail Business? Fix This First. (Episode on IMUs) Ready for your reset button this month of September?? Book a free 15-minute clarity call with our coach Krystal. It’s your next step to simplify, realign, and lead like the CEO you’re becoming with confidence and purpose. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! The state of retail in September 2025 is full of opportunities. The actions you take now will set the tone for Q4 and beyond. Lead locally, empower your team, and wear your CEO hat proudly as you choose proactive moves that help your store thrive.

Are you tired of hearing customers say, “I saw this online for cheaper”?  You’re not alone. In this episode, Cathy answers a powerful question from Katya, a member of our Richer Retailer Facebook community: “How do I compete as a brick-and-mortar store with the explosion of online shops stocking from the same suppliers I have to buy from too?” It’s a struggle every retailer knows, but the good news is that competing on price is not the answer. Cathy shares selling techniques to help you beat the competition and remind your customers why shopping with you is an experience they can’t get online. What You’ll Learn in This Episode Why the same products ≠ the same experience How to use storytelling to make your products unforgettable Why your “thumbs” (top customers) hold the key to growth How to reframe those discouraging “I saw this online” comments Key Takeaways: [02:04] Strategies for Competing with Online Retailers [08:53] The Importance of Storytelling in Retail [11:33] Building Customer Relationships and Engagement Resources & Links Ready for more people to discover your store? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: This week, don’t just sell a product, bring it to life!  Pick one item in your store and share its story.  Post it on social media, tell it to your team, or send it in an email.  Your customers aren’t just buying things… they’re buying the connection, the meaning, and the heart that only YOU can give. 💚Remember: Your superpower isn’t in the shelves or the stock, it’s in the way you make people feel when they walk through your doors. You are truly astonishing, and the experience you create is something no online store could ever replace. Your customers don’t just want what you sell… they want you.

Think PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen. In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency. If you’ve been stuck in the “social media hamster wheel” or spending thousands on ads, this episode will open your eyes to a smarter, more impactful way to get seen and grow your retail business. What You’ll Learn in This Episode: Why PR isn’t about follower count, it’s about seasonal fit and relevance The exact CPR pitch structure Gloria uses to get small brands featured in major outlets Why PR delivers more ROI than social media or ads especially in an AI-first search world Key Takeaways: [02:33] Understanding the Power of PR for Small Businesses [10:56] Utilizing Free Tools for PR Success [16:50] The ROI of PR vs Social Media [19:19] The Importance of Consistency in PR Efforts Resources & Links If today’s conversation with Gloria lit a spark for you, she’s hosting a FREE PR Secrets Masterclass where she’ll walk you through exactly how to get featured in the media without needing a big budget or fancy connections. Grab your spot now! And if you’re ready to dive deeper into her proven PR strategies, check out her full program here. Tired of relying only on social media and ads to get noticed? Apply for your free Gameplan Call, we’ll uncover what’s working in your visibility strategy, pinpoint what’s holding you back from getting noticed, and map out your best next PR move. You’ll leave with a clear plan to boost your credibility, attract more customers, and grow a business that supports your goals, not just your to-do list. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment Your PR action plan for this week, just 15 minutes at a time: Step 1: Set up a Google News Alert for your niche so you never miss a media opportunity. Step 2: Watch Gloria’s free PR Masterclass and soak up her game-changing tips. Step 3: Draft your first CPR pitch, tie it to something seasonal so it’s timely and irresistible. 💚 Remember: You don’t need a massive budget, a famous spokesperson, or thousands of followers to get press. All you need is the right pitch, the right timing, and the confidence to hit “send.” Your next big feature could be one email away.

Have you ever felt like you're just buying and selling inventory on repeat only to find your bank account isn’t growing? You're not alone… and you’re definitely not broken. In this episode, Cathy dives deep into a question from Amanda in our Richer Retailer Facebook group:  "How do you get out of that never-ending cycle of purchasing, selling, and spending the profit right back on inventory?" If you’ve ever felt like you’re buying yourself broke, this episode is for you. Cathy shares her own experience with this frustrating cycle and teaches the exact mindset shift and systems you need to build real profit not just more sales. What You’ll Learn in This Episode: Why "inventory doesn’t pay you, profit does" How to stop treating every dollar like it belongs to your next PO 4 practical steps to shift from chaos to clarity with your money How one change can boost your sales by 13%! Key Takeaways: [01:19] Breaking the Cycle of Inventory Spending [02:42] Mindset Shift: Inventory vs. Profit [04:31] Practical Steps to Improve Profitability Resources & Links Tired of feeling like every dollar just disappears into more inventory? Apply for your free Gameplan Call, we’ll look at what’s working, what’s not, and map out your most profitable next step. You’ll walk away with a clear plan to break the cycle, pay yourself more, and finally grow a business that supports your goals (not just your vendors). Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Millie Moment: Break the cycle: Start assigning every dollar a job using the Profit First percentages: 50% → Inventory 10% → Owner's Pay 1%+ → Profit The rest → Expenses & Taxes Know your best-sellers: Review your top 20 items by both dollars and units sold—then keep those in stock. Join the community with ambitious store owners in our Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: You didn’t start your store just to stay stuck in a cycle, you started it to build freedom, joy, and abundance. Profit is possible, and you deserve to be paid well for the impact you make. One step at a time, you’re getting there.

Have you ever said (or screamed) “I’ve Told Them a Hundred Times… Why Don’t They Get It?!” You’re not alone and this episode is for you. Even with a good team, it can feel like you’re repeating yourself over and over… and still not getting the results you want. In this episode, Cathy unpacks one of the most common (and frustrating!) leadership roadblocks retail store owners face and shows you exactly how to lead with more clarity, confidence, and heart. You’ll learn the real reason your team may not be following through and the 3 powerful questions to ask yourself before jumping to blame. Because when you show up as a clear, values-driven leader… the right people rise. What You’ll Learn in This Episode: The 3 things your team needs from you to succeed How to turn frustration into leadership growth A simple shift that helps you train with clarity (not confusion) What to do when someone just isn’t aligned even if they’re “great” Key Takeaways: [02:21]: Understanding Team Dynamics and Leadership Responsibilities [04:57]: Communicating Expectations Clearly [07:03]: Aligning Team Values with Business Goals [09:00]: Building a Supportive Team Culture Resources & Links Want help building a team that actually supports your goals without repeating yourself 100 times? Apply for your free Gameplan Call, We’ll look at what’s working, what’s not, and map out your most aligned and profitable next step so you can build the culture, team, and leadership that supports your million-dollar goals. Follow us on social media for more updates! Facebook / Instagram  Have questions? Reach out via email! Millie Moment:When you feel like your team just isn’t getting it, pause before pointing fingers and ask: “Have I taught the why, the what, and the how?”Leadership isn’t about doing it all yourself. It’s about showing the way clearly, kindly, and consistently. Try this: Choose one task your team isn’t doing the way you want, and today, walk them through the why, what, and how out loud. Watch what changes. Join the community with ambitious store owners in our Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remeber: You care so deeply and that alone already makes you a powerful leader. Keep going. You’re building something beautiful, one conversation, one team member, one moment at a time. 

August in retail comes in like a lamb and goes out like a lion, and it can roar out with great momentum if you play it right. In this month's State of Retail episode, Cathy Wagner shares why this is the perfect time for independent retailers to lead smarter, not hustle. You'll hear the latest economic updates, actionable merchandising tips, and creative ways to deepen community engagement and boost profit. From low-lift in-store events to trends in resale and experiential retail, Cathy walks you through smart, doable strategies to help you finish summer strong and prep for Q4 with confidence. Whether you're feeling a little frazzled or fired up, this episode will remind you: you’re not here to hustle harder, you’re here to lead smarter. What You’ll Learn: Why August is the ideal moment to pivot from hustle to intentional leadership How to protect profit margins (hint: it starts with your initial markup!) Experiential retail doesn't have to be grand; small connections matter. Key Takeaways: [03:07] Current Economic Trends and Consumer Behavior [06:05] Experiential Retail: Creating Connections [08:10] Community as a Competitive Edge [10:31] Taking Action: The Millie Moment Your Millie Moment: Pause, Plan, and Push Forward Choose one low-lift in-store experience to try this month Audit your pricing strategy. Are you hitting that 60% initial markup? Pick one local vendor to collaborate or cross-promote with Ask yourself: What foundational project do I want done before Q4? Resources Mentioned: Ready to make your second half stronger? Book a free 15-minute clarity call with our Head Coach, Crystal. It’s your next step to simplify, realign, and lead like the CEO you’re becoming with confidence and purpose. Get the Clearance Sale Secrets program now to liquidate unwanted retail inventory in 6 weeks, without destroying margins or discounting best sellers Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner! Remember: You're not just here to sell. You're here to shine, lead, and shape what small retail can truly be. You're doing more than enough and you're never alone in this. 💚

Have you ever wondered if the right words, shared at the right moment, could transform your business and someone else’s life? Meet Laura Schmidt, Cathy’s guest for this episode and founder of notes to self, a brand built on the simple yet powerful belief that words make all the difference. After years in engineering and sales, Laura followed her heart and transformed positive affirmations into a nationwide movement, donating over 155,000 pairs of socks to spread hope and encouragement. Discover how purpose-driven products and heartfelt storytelling can help you build real connection with your customers and why, sometimes, it really does start with just a few good words. What You’ll Learn in This Episode: How short affirmations can bring real hope and emotional connection to retail. Why adding meaning to your inventory can transform how customers see and buy your products. Speaking to yourself with compassion (the way you’d speak to a friend) can help you stay motivated through challenges. It's okay to start small, trust your gut, and learn what resonates most with your customers over time. Key Takeaways: [02:31]: The Power of Words [05:46]: Inspiration Behind Notes to Self  [25:46]: Tips on embedding meaning into products and connections with customers. [30:31]Staying Connected to Your Why  Resources & Links Check out Laura’s website and follow along on Instagram and Facebook to get inspired, shop her socks, and share a little extra positivity to you and to your customers! You’re not just selling socks, cards, or candles, you’re sharing a message, hope and moments that mean something real to your customers. Apply for your free Gameplan Call, where we’ll look at what’s working, what’s not, and map out your most profitable next step, so your shelves stay stocked, your story stays strong, and your impact keeps growing. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Your Millie Moment: Think about one product or display in your store that already has a special story, purpose, or message behind it but your customers might not know it yet. Step 1: Write down that story in one or two sentences, why you chose it, who it helps, or how it makes people feel. Step 2: Share it! Add it to a product tag, mention it to a customer at checkout, or post it on your store’s social media. Step 3: Notice how sharing just a few good words can turn an ordinary item into something meaningful and see how your customers respond. Small words, shared intentionally, really can make a big difference in your retail story and your bottom line. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: What you put on your shelves isn’t just inventory, it’s hope, comfort, and belief wrapped in a product. Every kind word you share, every story you tell, has the power to brighten someone’s hardest day… and remind them (and yourself) that they’re loved, seen, and never alone.

Leadership isn’t just about guiding others, it’s about first leading yourself with compassion, courage, and honesty.  In this inspiring conversation, Cathy Donovan Wagner sits down with Sherry Winn: two-time Olympian, national championship-winning coach, bestselling author, and founder of The Winning Leadership Company. Sherry has empowered thousands of executives at global brands like Adobe and Edward Jones, and captivated audiences of thousands with her transformative message. Together, they explore how self-awareness, resilience, and self-care shape true leadership and invite you to see your own potential and lead with heart. What You’ll Learn in This Episode: Why are failures essential for growth and meant to be embraced? Everyone experiences imposter syndrome - It means you’re leveling up. Why you should view obstacles as adventures rather than setbacks The importance of self-care in effective leadership. Key Takeaways: [03:05]: The Journey of Greatness and Failure [09:32]: Imposter Syndrome and Self-Awareness [21:03]: The Importance of Self-Care in Leadership [26:29] Overcoming Fear in Leadership Resources & Links Sherry Winn’s Winning Leadership: 7 secrets to build and keep a loyal team of champions! Connect with Sherry Winn on LinkedIn and book a free 45-minute “rant & rage” and visit her website. You’re not building just any store, you’re creating an experience, a legacy, a life that’s richer in every way. Let’s make sure the business side supports that vision. Apply for your free Gameplan Call and we’ll talk through what’s working, what’s not, and your most profitable next move. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Your Millie Moment: Reflect on one recent setback and write down what it taught you. Notice when imposter syndrome shows up and gently challenge it with truth. Choose one small act of self-care each day, even five quiet minutes. Reframe one obstacle you’re facing as an adventure instead of a roadblock. Little by little, these small steps build the courage and resilience true leadership requires. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: True leadership starts long before anyone is watching. It begins in quiet moments of honesty, courage, and compassion toward yourself. Remember: every failure can fuel growth, every doubt can spark self-awareness, and every act of self-care makes you stronger for those you lead. 

Ever wondered how curiosity, data, and human connection can transform your retail business? In this episode, Cathy Wagner sits down with Dominick Miserandino, founder of RTM Nexus, for a fascinating conversation about the future of retail and the mindset shifts store owners need to stay ahead. From his start in digital media to mentoring retailers through COVID to launching a retail-tech platform, Dominick shares what he’s learned about influence, innovation, and the power of simply asking the right questions. They dive into the real challenges independent retailers face today, the crucial role of customer insight and data, and how to think bigger without getting stuck in the weeds. This episode will inspire you to lead with curiosity, adapt boldly, and build deeper connections with your community. What You’ll Learn in This Episode: Why independent retailers must adapt to changing consumer behavior How asking better questions leads to smarter business decisions The powerful connection between media, technology, and retail success Why a growth mindset is essential in today’s retail landscape Key Takeaways: [04:00] Understanding Consumer Behavior [06:35] The Importance of Asking Questions [23:40] Experiential Retail: Connecting with the Community [26:00] The Role of Media and Technology in Retail Resources & Links Explore more about Dominick Miserandino by visiting his website, connect on LinkedIn, and check out his company RTMNexus.com. Have a question? Ask him, he’s waiting for you! Dominick talks about Leadership on Humanity.  You’re not building just any store, you’re creating an experience, a legacy, a life that’s richer in every way. Let’s make sure the business side supports that vision. Apply for your free Gameplan Call and we’ll talk through what’s working, what’s not, and your most profitable next move. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Thinking you might be ready for life after retail? Click here to watch a free training on how to make this big decision.  Your Millie Moment: Challenge yourself to ask one new question about your business each day, whether it’s about your customers, your products, or your team. Write down your answers, and if you honestly don’t know the answer, don’t be afraid to reach out for help, explore resources, or ask someone in your community. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚 Remember: This episode reminds us that retail isn’t just about selling products, it’s about staying curious, asking better questions, and daring to see what’s possible. Every data point, every conversation with a customer, and every brave step forward helps you build something that matters. Keep your heart open, your mind curious, and remember: growth starts with the questions you ask yourself today.

It’s halftime, retailers! Can you believe we’re already halfway through 2025? Whether you're crushing your goals or wondering where the last six months went, this episode will help you hit the reset button with purpose. Cathy shares why now is a powerful moment to pause, reassess, and realign. You’ll hear fresh retail trends, surprising customer behaviors that could change how you approach the rest of your year. Plot twist: your second half can be stronger than your first and we’re here to help you make it happen. What You’ll Learn: This is a powerful time to realign and reflect on goals. Retail is a gamble; understanding customer preferences is key. The second half of the year can be stronger with the right mindset. Key Takeaways: [03:06] Trends in Retail: What’s Selling Well? [08:43] Sales Strategies: Engaging Customers Effectively [09:58] The Millie Mindset: Making Bold Decisions [12:57] Recap and Next Steps for Retail Success Your Millie Moment: Rinse, Repeat, and Rise Take a moment today to reflect on the one thing that worked really well for you in the first half of 2025. Maybe it was a product that sold out, a marketing strategy that got results, or a personal action that made your team feel more aligned. Now, here’s your Millie move: Rinse and repeat it on purpose. Bring that winning move into the second half of the year with fresh energy. Get your team involved. Make it a game. Make it fun. Make it work again. Remember: You don’t need to start from scratch. You just need to build on what’s already working. Resources Mentioned: Ready to make your second half stronger? Book a free 15-minute clarity call with our Head Coach, Crystal. It’s your next step to simplify, realign, and lead like the CEO you’re becoming with confidence and purpose. Get the Clearance Sale Secrets program now to liquidate unwanted retail inventory in 6 weeks, without destroying margins or discounting best sellers Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! Let’s make this your most profitable, purposeful, and joy-filled season yet, because the second half is still yours to win.

As summer starts to heat up, it’s easy to overlook the inventory that’s quietly taking up space and eating away at your cash flow. Whether your traffic is slowing down or picking up, now is the moment to move those non-sellers and reinvest in what’s working. In this encore of one of our most downloaded episodes, Cathy breaks down how inventory hoarding drains your profit, clutters your floor (and your mind), and keeps you from being the CEO your business needs. With a fresh perspective and timely reminders, this is a must-listen as you prep for Q3 and set yourself up for a profitable, clutter-free fall. Episode SummaryFrom inventory that overstays its welcome to cash flow struggles, this episode unpacks the hidden costs of holding onto unsold merchandise. Learn how bold markdown strategies, efficient inventory turnover, and a shift in mindset can transform your profits and free up cash to reinvest in your best sellers. What You’ll Learn in This Episode: Why holding onto slow-moving inventory is costing you more than you realize. The benefits of bold markdown strategies and cash flow reinvestment. How to identify best sellers and maximize inventory turnover for higher profits. Key Takeaways: [03:28] A story about the real cost of keeping lazy inventory. [07:28] Strategies to turn stale inventory into cash flow. [09:55] How a mindset shift about markdowns increases profits. Resources & Links Get the Clearance Sale Secrets program now to liquidate unwanted retail inventory in 6 weeks, without destroying margins or discounting best sellers Read this blog to learn why you should never do a storewide sale! Follow us on social media for more updates! Facebook / Instagram  Join the community with ambitious store owners in our Richer Retailer Facebook Group Have questions? Reach out via email! Listener Action Steps Never miss a moment, subscribe to Richer Retailer on your favorite podcast platform! Loved this episode? Leave us a 5-star review to help more retailers find us! Join the Retail Mavens community at retailmavensfb.com to brainstorm ideas and gain support from fellow retailers.  P.S. If it’s been hanging around for 6 months or more, it’s officially freeloading. Mark it down, move it out, and make space for the products that actually pay rent!