Richer Retailer - Scaling Retail Stores Past 7 Figures
RETAILMavens
54 episodes
1 week ago
Are you lying awake at night, wondering how your store will make it through another month? Do you remember the excitement you felt when you first opened your doors, only to now find yourself drowning in inventory decisions and cash flow worries? Team? Family? You’re not alone. As a mom and store owner who nearly lost everything – twice – I intimately understand the weight of these struggles. Those sleepless nights and constant stress almost made me walk away from my retail dreams entirely.
But here’s the truth that changed everything: retail success isn’t about working harder; it’s about working smarter with proven systems that actually work. Through my own journey from near-bankruptcy to building RETAILMavens, I’ve discovered what truly transforms struggling stores into thriving businesses. Today, I’m most proud of our ”Millies” – clients who’ve broken through the million-dollar ceiling, a milestone that only 1.9% of women-owned businesses achieve. Every time we celebrate a new ”Millie,” I’m reminded why this mission matters so much: these women aren’t just building profitable stores; they’re reshaping their communities and inspiring others to believe in bigger possibilities.
The Retail Profit Formula Podcast is your weekly guide to mastering the three pillars that revolutionize independent retail businesses: strategic inventory management, sustainable cash flow systems, and transformative leadership skills. Each episode unpacks practical strategies from our proven methods – the Sales Breakthrough System, Profit Roadmap, and Profit First powered by RETAILMavens. You’ll hear real success stories from store owners who’ve doubled their income and profits, eliminated their stress, and rediscovered their passion for retail. We dive deep into solutions for your most pressing challenges: from managing seasonal cash flow and optimizing inventory turns to building a team that runs your store like a well-oiled machine.
Ready to transform your store and your life? Join our vibrant community of ambitious retailers who are done with just surviving – they’re ready to thrive. Connect with me and the RETAILMavens team in our Richer Retailer Facebook community for daily inspiration and practical tips. Already at 6 figures and ready to scale up to 7 figures? Watch my free class: 3 Steps to Maximize Profit & Reduce Overwhelm. If you’re newer and not there just yet, watch: How to Increase Your Sales So You Can Consistently Pay Yourself & Your Staff. Together, we’ll help you build the profitable, sustainable business you’ve always dreamed of – one that lets you sleep better at night knowing your retail dreams are becoming reality.
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Are you lying awake at night, wondering how your store will make it through another month? Do you remember the excitement you felt when you first opened your doors, only to now find yourself drowning in inventory decisions and cash flow worries? Team? Family? You’re not alone. As a mom and store owner who nearly lost everything – twice – I intimately understand the weight of these struggles. Those sleepless nights and constant stress almost made me walk away from my retail dreams entirely.
But here’s the truth that changed everything: retail success isn’t about working harder; it’s about working smarter with proven systems that actually work. Through my own journey from near-bankruptcy to building RETAILMavens, I’ve discovered what truly transforms struggling stores into thriving businesses. Today, I’m most proud of our ”Millies” – clients who’ve broken through the million-dollar ceiling, a milestone that only 1.9% of women-owned businesses achieve. Every time we celebrate a new ”Millie,” I’m reminded why this mission matters so much: these women aren’t just building profitable stores; they’re reshaping their communities and inspiring others to believe in bigger possibilities.
The Retail Profit Formula Podcast is your weekly guide to mastering the three pillars that revolutionize independent retail businesses: strategic inventory management, sustainable cash flow systems, and transformative leadership skills. Each episode unpacks practical strategies from our proven methods – the Sales Breakthrough System, Profit Roadmap, and Profit First powered by RETAILMavens. You’ll hear real success stories from store owners who’ve doubled their income and profits, eliminated their stress, and rediscovered their passion for retail. We dive deep into solutions for your most pressing challenges: from managing seasonal cash flow and optimizing inventory turns to building a team that runs your store like a well-oiled machine.
Ready to transform your store and your life? Join our vibrant community of ambitious retailers who are done with just surviving – they’re ready to thrive. Connect with me and the RETAILMavens team in our Richer Retailer Facebook community for daily inspiration and practical tips. Already at 6 figures and ready to scale up to 7 figures? Watch my free class: 3 Steps to Maximize Profit & Reduce Overwhelm. If you’re newer and not there just yet, watch: How to Increase Your Sales So You Can Consistently Pay Yourself & Your Staff. Together, we’ll help you build the profitable, sustainable business you’ve always dreamed of – one that lets you sleep better at night knowing your retail dreams are becoming reality.
#043: Media That Moves Merch: PR Tactics for Store Owners with Gloria Chou
Richer Retailer - Scaling Retail Stores Past 7 Figures
26 minutes 8 seconds
2 months ago
#043: Media That Moves Merch: PR Tactics for Store Owners with Gloria Chou
Think PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen.
In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency.
If you’ve been stuck in the “social media hamster wheel” or spending thousands on ads, this episode will open your eyes to a smarter, more impactful way to get seen and grow your retail business.
What You’ll Learn in This Episode:
Why PR isn’t about follower count, it’s about seasonal fit and relevance
The exact CPR pitch structure Gloria uses to get small brands featured in major outlets
Why PR delivers more ROI than social media or ads especially in an AI-first search world
Key Takeaways:
[02:33] Understanding the Power of PR for Small Businesses
[10:56] Utilizing Free Tools for PR Success
[16:50] The ROI of PR vs Social Media
[19:19] The Importance of Consistency in PR Efforts
Resources & Links
If today’s conversation with Gloria lit a spark for you, she’s hosting a FREE PR Secrets Masterclass where she’ll walk you through exactly how to get featured in the media without needing a big budget or fancy connections. Grab your spot now!
And if you’re ready to dive deeper into her proven PR strategies, check out her full program here.
Tired of relying only on social media and ads to get noticed? Apply for your free Gameplan Call, we’ll uncover what’s working in your visibility strategy, pinpoint what’s holding you back from getting noticed, and map out your best next PR move. You’ll leave with a clear plan to boost your credibility, attract more customers, and grow a business that supports your goals, not just your to-do list.
Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.
Follow us on social media for more updates! Facebook / Instagram
Your Millie Moment
Your PR action plan for this week, just 15 minutes at a time:
Step 1: Set up a Google News Alert for your niche so you never miss a media opportunity.
Step 2: Watch Gloria’s free PR Masterclass and soak up her game-changing tips.
Step 3: Draft your first CPR pitch, tie it to something seasonal so it’s timely and irresistible.
💚 Remember: You don’t need a massive budget, a famous spokesperson, or thousands of followers to get press. All you need is the right pitch, the right timing, and the confidence to hit “send.” Your next big feature could be one email away.
Richer Retailer - Scaling Retail Stores Past 7 Figures
Are you lying awake at night, wondering how your store will make it through another month? Do you remember the excitement you felt when you first opened your doors, only to now find yourself drowning in inventory decisions and cash flow worries? Team? Family? You’re not alone. As a mom and store owner who nearly lost everything – twice – I intimately understand the weight of these struggles. Those sleepless nights and constant stress almost made me walk away from my retail dreams entirely.
But here’s the truth that changed everything: retail success isn’t about working harder; it’s about working smarter with proven systems that actually work. Through my own journey from near-bankruptcy to building RETAILMavens, I’ve discovered what truly transforms struggling stores into thriving businesses. Today, I’m most proud of our ”Millies” – clients who’ve broken through the million-dollar ceiling, a milestone that only 1.9% of women-owned businesses achieve. Every time we celebrate a new ”Millie,” I’m reminded why this mission matters so much: these women aren’t just building profitable stores; they’re reshaping their communities and inspiring others to believe in bigger possibilities.
The Retail Profit Formula Podcast is your weekly guide to mastering the three pillars that revolutionize independent retail businesses: strategic inventory management, sustainable cash flow systems, and transformative leadership skills. Each episode unpacks practical strategies from our proven methods – the Sales Breakthrough System, Profit Roadmap, and Profit First powered by RETAILMavens. You’ll hear real success stories from store owners who’ve doubled their income and profits, eliminated their stress, and rediscovered their passion for retail. We dive deep into solutions for your most pressing challenges: from managing seasonal cash flow and optimizing inventory turns to building a team that runs your store like a well-oiled machine.
Ready to transform your store and your life? Join our vibrant community of ambitious retailers who are done with just surviving – they’re ready to thrive. Connect with me and the RETAILMavens team in our Richer Retailer Facebook community for daily inspiration and practical tips. Already at 6 figures and ready to scale up to 7 figures? Watch my free class: 3 Steps to Maximize Profit & Reduce Overwhelm. If you’re newer and not there just yet, watch: How to Increase Your Sales So You Can Consistently Pay Yourself & Your Staff. Together, we’ll help you build the profitable, sustainable business you’ve always dreamed of – one that lets you sleep better at night knowing your retail dreams are becoming reality.
