Revenue Stack Podcast EP 004
In this episode I'll be sharing 9 B2B marketing lessons that I’ve learned over the past 10 years working in the industry. These lessons have helped me build a successful marketing career and drive revenue for my clients.
Whether you’re a startup entrepreneur or an established business, these 9 B2B marketing lessons will help you drive your business forward.
These lessons include the importance of understanding your target audience and using that knowledge to drive revenue, the value of tracking relevant metrics to measure success, the necessity of having a solid go-to-market strategy, and the importance of building a revenue engine with a systematic approach.
I also discuss the value of expertise and experience in B2B marketing, as well as the need to be aware of technical limitations and to seek support from other teams or functions when needed.
Finally, I emphasise the importance of planning ahead in order to succeed in the fast-paced world of B2B marketing.
Whether you’re a seasoned B2B marketing professional or just starting out, these lessons are sure to be valuable to you.
Appearing on the Sell Like You Podcast with Harriet Mellor, Episode `Scrap the vanity metrics for business growth through marketing` the duo address some industry takes such as:
- Thought Leadership
- The marketing metrics that matter
- Sales and Marketing Campaigns
- The importance of Sales and Marketing departments working together to create the biggest impact
- How to choose a platform that works for you
- LinkedIn (and why we both spend the majority of our time on this platform right now)
- Ad's aren't expensive, you're just not doing them right
- Always be experimenting to find what works for you
Also, what happened to Clubhouse?
The book we both raved about is Atomic Habits and referenced the 1% consistency!
If you’re not already connected on LinkedIn, find & connect with Harriet here: https://www.linkedin.com/in/harriet-mellor/
And feel free to check out Harriet’s Podcast and be sure to share and review her channel in helping her to reach 1M business owners and sales people with her podcast here: https://podcasts.apple.com/us/podcast/sell-like-you/id1628944031
Thanks to the Sell Like You team for producing this episode and Thank you for having me as a guest on your show.
Follow Harriet Mellor
LINKEDIN | https://www.linkedin.com/in/harriet-mellor/
PODCAST | https://podcasts.apple.com/us/podcast/sell-like-you/id1628944031
Follow Ali Raza
LINKEDIN | https://www.linkedin.com/in/ali-raza-...
INSTAGRAM | https://www.instagram.com/alirazatg/
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
Winning positions in the search engine gets more and more difficult each year.
To top it off, B2B audiences just don't behave the same way in how they buy anymore either. So does this mean SEO no longer has a place for B2B companies?
On this episode, I discuss:
- The real purpose of SEO
- What SEO is supposed to look like in a B2B strategy
- How B2B buyers are behaving in the search engines now
- Search content strategy comparison of Drift with other 'search competitors'
Follow Ali Raza
INSTAGRAM | https://www.instagram.com/alirazatg/
LINKEDIN | https://www.linkedin.com/in/ali-raza-...
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
Alisha Conlin-Hurd is a sales funnel expert and co-founder of Persuasion Experience. This week she joins Ali Raza to discuss 6 of the most common mistakes that marketers or founders make when considering conversion optimisation and marketing funnels.
We talk about:
- Common CRO mistakes people make when trying to optimise their marketing system
- The problem with making offers to prospects that sound as boring as 'boiled chicken'
- What the marketing growth levers should look like in a scaling company
- Creating compounding growth in customer acquisition
- How sales team inefficiencies hurt your marketing efforts
Follow Ali Raza
INSTAGRAM | https://www.instagram.com/alirazatg/
LINKEDIN | https://www.linkedin.com/in/ali-raza-...
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
Follow Alisha Conlin-Hurd
LINKEDIN | https://www.linkedin.com/in/alishaconlinhurd/
YOUTUBE | https://www.youtube.com/alishaconlinhurd
TWITTER | https://twitter.com/alishaconlinh
On this week’s episode, Lanna Hill, founder of Leverage Media joins Ali Raza to discuss PR strategies and the impact they can have in the marketing, sales or business success of an organisation.
We talk about:
- The commercial impact of a strongly defined PR strategy
- Finding a story that the media pays attention to
- Measuring the value of media activities
- What founders and marketers can learn from Trump’s PR strategy
- Getting leadership to recognise how PR affects marketing performance
Follow Ali Raza
INSTAGRAM | https://www.instagram.com/alirazatg/
LINKEDIN | https://www.linkedin.com/in/ali-raza-...
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
www.invicta.agency
Follow Lanna Hill
INSTAGRAM | https://www.instagram.com/lanna.hill/
LinkedIN | https://www.linkedin.com/in/lanna-hil...
www.leveragemedia.com.au
