In this episode, Alessandro Inversini speaks with Luca Pronzati, Chief Digital and Technology Officer at MSC Cruises, about how technology is enhancing—not replacing—the human touch in cruises. From smart ships to AI-driven experiences, they explore how digital innovation can elevate service while preserving the emotional core of guest interactions, allowing crew members and customers to focus more on meaningful, personalized interactions.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
In this episode, Maggie Chen welcomes Davy Jansegers, Head of Business Development at Lausanne Tourism. With a career that began at the hotel reception desk and led to national and international recognition in hospitality, Davy brings a rare blend of operational insight and strategic foresight From the rise of AI and virtual influencers to the irreplaceable value of human touch, Davy shares how Lausanne is preparing SMEs for a tech-forward yet people-centered future. His reflections on digital transformation, emotional connection, and the evolving role of tourism offices offer a compelling roadmap for the industry.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
In this episode , we sit down with Carlo Fontana, General Manager of Hotel Lugano Dante, for a rich conversation on the evolving role of technology in hospitality. With over three decades of experience, Carlo shares how he’s witnessed and leveraged the digital transformation of the industry, from the first PMS installations to AI-assisted guest communication.
But for Carlo, technology is never the star of the show. "It’s the smile, the name remembered, the warm welcome that guests never forget.” He walks us through his “magic pyramid” for adopting tech—starting with leadership and culture, not software—and reminds us that the most powerful tools in hospitality are still empathy, attitude, and attention to detail.
From handwritten notes to smart key systems that trigger personalized greetings, Carlo shows how thoughtful tech adoption can empower staff, reduce friction, and elevate the guest experience—without ever replacing the soul of hospitality.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
Join us for a thoughtful conversation with Damaris Papoutsakis, Head of Guest Management and Protocol at UEFA, as she reflects on the evolving role of technology in service delivery. In this episode, Damaris shares how technology should be a backstage enabler—streamlining operations and freeing up time—so that people can focus on what truly matters: human connection.
She emphasizes that “technology must support the experience, not replace it,” and explains how UEFA is rethinking its systems to allow teams to spend less time behind screens and more time face-to-face with guests. For Damaris, success lies in the seamless blend of operational efficiency and personal interaction, where the first hello and the last goodbye are never automated, but always heartfelt.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
Join us for an insightful conversation with John Leglise, CEO of Sandoz Foundation Hotels, as he explores the delicate balance between technology and human interaction in the hospitality industry. In this episode, John shares his vision on how "the interaction gives the soul, the technology gives the efficiency," emphasizing the importance of future leaders being both technically fluent and emotionally intelligent. Discover how Sandoz Foundation Hotels integrates high tech to enhance high touch, creating memorable guest experiences while always empowering employees.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
Join Prof. Maggie Chen as she speaks with Professor Reza Etemad-Sajadi from EHL Hospitality Business School about the future of customer interaction in a high tech-driven world. They explore the critical role of empathy, emotional engagement, and experience co-creation in shaping memorable customer experiences. Discover how businesses can strike the perfect balance between high-tech solutions and the human touch, and why creating emotional connections with guests remains central in today's world.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
We are thrilled to welcome Claudia Beaufort, Chief Commercial Officer of Zermatt Hospitality Group, which oversees nine accommodations and 20 dining establishments, including the prestigious five-star Grand Hotel Zermatterhof. With a wealth of experience in the hospitality industry, Claudia shares her insights on how digital technology is reshaping operations and enhancing guest experiences. She emphasizes the importance of balancing high tech and high touch for a true service quality.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
In this episode, we're excited to host Toan Ly, Executive Assistant Manager Commercial at Six Senses Crans-Montana. With over a decade of international experience in luxury hospitality, Toan explains how technologies like AI-driven personalization, biometric security, and immersive virtual reality are transforming guest experiences. However, he emphasizes that the core of luxury hospitality lies in genuine human interaction, which cannot be replaced by technology. To prepare for future transformations, Toan stresses the importance of investing in culture, leadership, and scalable tech infrastructure. He also highlights the need for future hoteliers to be well-versed in both operational skills and technology, ensuring they strike the right balance between tech and personalized service, depending on their business positioning.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
Today, Maggie Chen interviews Christoph Maximilian Schlatter, Delegate of the Board of the Laudinella Hotel Group, which manages four renowned hotels in St. Moritz. In this insightful conversation, Christoph shares his perspective on the future of hospitality, emphasizing the evolving role of technology and human touch. He discusses how digital solutions and automation are transforming operations while highlighting the enduring importance of personalized, human-centered service. Christoph also explores the challenges of attracting talent in the industry and how embracing both high-tech and high-touch approaches can create a more fulfilling hospitality environment.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
Today, Francis Reichenbach, General Manager at Le Mirabeau in Zermatt, a 4-star family-owned resort & spa hotel, shares his extensive experience and hands-on approach in integrating tech tools into the hospitality industry. As a true hotelier, Francis discusses how concrete tech solutions play a crucial role in enhancing the guest experience, yet emphasizes that it should always complement the human touch at the heart of hospitality. He explores the delicate balance between embracing technological advancements and maintaining personalized service, offering valuable insights into how the industry can evolve while staying committed to its human-centered values.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse
In this interview, Professor Hannes Werthner, a pioneer in e-tourism and the founder of the Digital Humanism initiative, reflects on the evolution of technology in the tourism industry. He and Prof. Maggie Chen discuss the role of high-tech innovations, such as artificial intelligence and connected devices, and their impact on travel. Professor Werthner emphasizes the need to balance technological advancements with human values, addressing the societal implications of digital transformations.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
In this episode, Maggie Chen sits down with Christophe Laurent, EHL Group Values Ambassador, to explore the dynamic changes within the hospitality industry. Together, they discuss how the future of hospitality is shifting from basic service provision to creating meaningful, human-centered experiences. Christophe shares his insights on how empathy, technology, and strong workplace culture are key drivers in this transformation, shaping new strategies that elevate the guest experience and pave the way for a more innovative industry.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
Gregory Guzzo, Associate Director at Antidots, shares insights on how the mobility and tourism industries are evolving. He discusses the balance between technology and personal touch, emphasizing the role of empathy and human engagement in enhancing customer experiences. He also explores the future of Mobility as a Service (MaS) and how it can improve journeys without losing the personal connection.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
Join today Michael Thomann, a renowned Swiss hospitality expert, as he explores with Prof. Maggie Chen the balance between high tech and high touch in the future of the industry. From personal guest experiences to tech-driven solutions, Michael shares insights on how to navigate the evolving hospitality landscape while keeping the human connection at its core.
In Season 3, we dive into the theme of "High Tech for High Touch," where leading experts and innovators discuss how to strike the perfect balance between technology and human interaction in hospitality and tourism. The season explores how leveraging technology can enhance, rather than replace, the essential human touch that drives success in the industry.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
In this episode of the Resilient Tourism Podcast Series, Dr. Alessandro Inversini reflects on the key insights from Season 2. Unlike Season 1, which focused on Swiss local travel stakeholders, this season features interviews with international experts from major brands like Booking.com and Accor, as well as academics and digital experts. The discussions highlight the importance of digital transformation, personalization, data management, and sustainability in the travel industry. The episode also delves into the rise of artificial intelligence and its impact on real-time decision-making and human-centric travel experiences. Tune in for a sneak peek into what’s coming next in Season 3, where the focus will be on the intersection of digitalization and human interaction in travel.
🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
🗣️🎙️ Interview with Dejan Ristić, Project manager at Ljubljana Tourism
In this episode, Amélie Keller interviews Dejan Ristić, project manager at Ljubljana Tourism, and together they discuss digital transformation and sustainability for destinations. Dejan shares Ljubljana's smart tourism initiatives, emphasizing data-driven decision-making and collaboration with stakeholders. They explore the balance between technology and human-centric hospitality, envisioning a more responsible and inclusive tourism sector in the future.
In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
🗣️🎙️ Interview with Michael Levie, Hospitality Executive
In this episode, Michael Levie shares invaluable insights into the evolving landscape of digital transformation within the hospitality industry. The conversation delves deep into the challenges and opportunities presented by technology in hospitality, highlighting the importance of using data and digital innovation. Michael Levie's vast experience and expertise offer listeners a roadmap for success, outlining strategies for leveraging digital technologies to enhance guest experiences, streamline operations, and drive sustainable growth in the hospitality sector. From legacy systems to cutting-edge innovations, this episode is full of recommendations for industry professionals seeking to thrive in the digital age of hospitality.
Michael Levie is a seasoned hospitality professional with over 40 years of experience. He began his career working for various international hotel chains including Sonesta International Hotels Corporation and NH Hotels all over the world. He co-founded Citizen M hotels in 2005. Michael is a trailblazer in the digital transformation of the hospitality industry, emphasizing the strategic use of technology. His visionary leadership at Citizen M and ongoing involvement in hospitality tech showcase his commitment to innovation and shaping the industry's future.
🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
🗣️🎙️ Interview with Floor Bleeker, CTO at Accor
In this podcast episode, Prof. Maggie Chen engages Floor Bleeker in a discussion centered around Accor's digital transformation. Floor sheds light on two pivotal changes underway at Accor. The first involves a technical change, steering the company from numerous data centers to a single public cloud. This shift aims for heightened agility, centralized management, ultimately enabling the possibility of launching a hotel within a single day. Concurrently, an organizational transformation is happening at Accor. Floor also shares thoughts about the evolving landscape of digital transformation within the hospitality sector, particularly emphasizing the critical role of enhancing guest experiences and engaging staff.
Floor Bleeker is the Group Chief Technology Officer of Accor and is responsible for the global data and IT strategy and execution. Its role is to create a consistent and positive impact on the business success of all Accor brands through the delivery of effective and innovative technology solutions. Floor is part of Accor's global executive committee.
🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
🗣️🎙️ Interview with Tess Mattisson, CEO of Zaplox
In this engaging podcast episode, Prof. Maggie Chen meets Tess Mattison, President and CEO of Zaplox, a leading provider of digital solutions and mobile keys for hotels, casinos, and resorts.
Tess is deeply passionate about the intersection of technology and hospitality, and she brings a wealth of experience from both realms. Tess emphasizes the importance of digital transformation being more than just adopting technology; it's about people, mindset shifts, and enhancing guest experiences. She highlights the need for technology to work seamlessly, be user-friendly, and above all, provide value to both guests and employees.
🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.
🗣️🎙️ Interview with Prof. Marianna Sigala, Sheffield Hallam University
In this podcast conversation between Prof. Alessandro Inversini and Prof. Marianna Sigala, they dive into the realms of digital transformation, datafication, and their impact on the tourism industry.
Marianna Sigala, a professor specializing in digital transformation, shares her insights on digital transformation, datafication, data collection, resilience and predictive models through the use of digital twins, the future of tourism and more. Overall, the conversation highlights the immense potential of digital technologies and data in transforming the tourism industry while urging a proactive approach towards responsible usage and adaptation.
🎙️ In the Resilient Tourism Podcast Series, we talk with international travel and tourism experts about digital transformation and datafication. Our goal is to inspire you to take action and be part of the movement! 🎯
This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland.
Learn more about the project at www.resilienttourism.ch. This content is produced by the EHL Hospitality Business School with the support of Innosuisse.