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The /RealEstate Podcast
Real Geeks
157 episodes
2 weeks ago
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
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Entrepreneurship
Business
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All content for The /RealEstate Podcast is the property of Real Geeks and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.
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Entrepreneurship
Business
Episodes (20/157)
The /RealEstate Podcast
Turn Every Task into an AI-Automated System with Dustin Owens

Learn how to automate your real estate business using AI for real estate agents.

In this episode, Dustin Owens explains exactly how he uses ChatGPT, Zapier, and Read.ai to streamline his workflow, save time, and deliver a better client experience.

If you’ve ever wanted to work smarter (not harder) as an agent, this is the roadmap.

Listen in now to learn:

  • How to automate client follow-ups and reviews
  • The AI prompts Dustin uses for listings
  • The “Buyer Under Contract” system that saves hours per deal


Grab the free Automation Recipe Book here

Learn even more from Dustin on his YouTube channel @mantlerealty and his website mantlerealty.com.

For even more about the episode, check out our blog post:  https://www.realgeeks.com/blog/turn-every-task-into-an-ai-automated-system  

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2 weeks ago
53 minutes

The /RealEstate Podcast
How AI Can Make You a Better Agent with Craig Schneider

You don’t need to be a tech expert to use AI, you just need to start.

Craig Schneider joins us live in-person between sessions at The Real Growth Summit to share how real agents are using AI to save time, serve clients, and grow their business.


On this episode you’ll hear about:

  • The real-world ways AI helps agents close more deals
  • How to use AI to train, communicate, and compete at a higher level
  • Building confidence with tech that supports your business, not replaces it

See how AI can help you work smarter, stand out, and win more business.

For more information and why it matters for your business check out our episode blog post.  


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1 month ago
25 minutes

The /RealEstate Podcast
Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 2

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.

You’ll hear how Eric:

  • Creates neighborhood-specific content that ranks above generic pages
  • Uses schema and breadcrumbs to help Google trust his site
  • Keeps site speed fast to avoid losing leads
  • Relies on AI to draft market reports and update site code

What stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate.

To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

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1 month ago
22 minutes

The /RealEstate Podcast
Small SEO Habits, Big Real Estate Wins with Eric Engelbert Part 1

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.

Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.

You’ll learn:

  • Why local market reports are a goldmine for real estate SEO
  • How long-tail keywords beat out big portals
  • The simple weekly habits that build predictable growth


Discover how small SEO habits can create big wins for real estate agents.

For additional information check out our blog post for this episode here.

Don’t miss Part 2 of our conversation with Eric on October 1st.

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2 months ago
28 minutes

The /RealEstate Podcast
The Hidden Cost of Helping Everyone with Todd Tramonte

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.

In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals.

  • Learn why referrals come faster when you’re the go-to expert.

  • Hear real examples of agents who grew by focusing.

  • Discover how to audit your brand so clients instantly know what you stand for.

If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss.

For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate 


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2 months ago
58 minutes

The /RealEstate Podcast
The CRM Struggle with Chuck Richards

Struggling to manage your leads? 


You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. 


During our conversation we cover:


  • Why agents resist CRMs (and how to get past it)
  • The difference between “just having a CRM” and using it well
  • Common mistakes agents make with lead management
  • How AI is transforming real estate CRM systems


If you’ve ever said, “I’ll get to my CRM later,” this episode is for you.


For more details and links to everything mentioned today check out our blog post HERE.

Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM.


CRM 101
– New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential.


You’ve Got a CRM! Now What Do You Do?
– Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients.


Workflows and Automation in Real Estate
– Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships.

Ready to see how Real Geeks can help you scale? Talk to our team today


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2 months ago
33 minutes

The /RealEstate Podcast
Attract Business, Don’t Chase It with Todd Tramonte

What would your business look like if most of your clients were inbound and ideal?

That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want.

We talk through:

  • The difference between attracting and chasing leads
  • How to identify your ideal client (and who to avoid)
  • Simple systems for building authority and social proof
  • Todd’s script for getting the great reviews you want
  • What is happening in the marketplace right now 


This one’s all about building a business that’s predictable, profitable, and focused on the clients you want most.

Want to go deeper with this kind of strategy? Join us at the Real Growth Summit in Dallas on September 15–16, hosted by Todd Tramonte. It’s built for agents who want consistent growth by attracting the right clients and building a business that actually works for them.

We’ll be there too, and we’d love to meet you.

Grab your ticket now at https://www.realgrowthsummit.com before they’re gone.

Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.

https://www.realgeeks.com/
https://www.instagram.com/realgeeks

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3 months ago
57 minutes

The /RealEstate Podcast
How to Create Social Media Content with Nora Schneider

Stop guessing. Start posting with purpose.

Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics.

Nora walks you through: 

  • What she posts (and how often)
  • Easy tools to create, edit, and schedule
  • The difference between tagging and collaborating
  • Tips for batching, planning, and scheduling like a pro
  • When to use filters


Whether you’re new to social or ready to level up, this episode gives you real-world tips you can use today.

Subscribe for more episodes every other Wednesday.

Check out Nora's first appearance: A New Agent’s Guide Post-NAR Settlement with Nora

Nora's Instagram: @noraschneiderr
Nora's Youtube Channel:  @noraschneiderr

Meet us all at the Real Growth Summit in Dallas, TX September 15 and 16  https://www.realgrowthsummit.com

Amazon Shopping List:

OCTOBUDDY Silicone Suction Phone Case Adhesive Mount
MOFT Phone Tripod Stand
PHOPIK 55" Magnetic Selfie Stick Phone Tripod
Flexible Phone Tripod Stand with Wireless Remote
Selfie Light for Phone

Suggested Editing Apps:

CapCut
Edits, an Instagram app

More great tips from Nora:

Batching
3 Mistakes KILLING Your Socials
Nora’s 3 Pillars
Hashtags
Behind the Scenes Videos

Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.

www.realgeeks.com
https://www.instagram.com/realgeeks

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3 months ago
51 minutes

The /RealEstate Podcast
Neuroscience of Marketing with Dr. Matt Johnson Part 2: Differentiation vs Branding


What really sets you apart in a crowded real estate market? 


In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. 

During this part of our conversation, we cover:

  • The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) 
  • The True Why test 
  • Establishing product market fit
  • Effectively using AI to help scale 

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/   


Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

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4 months ago
24 minutes

The /RealEstate Podcast
Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand?

“Marketing is an exchange of value between company and consumer“


Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. 


During Part 1 of our discussion we explore:

  • What is marketing? 
  • Identifying unmet needs in the marketplace
  • Collecting data
  • Assimilating that back to your brand and delivering it to your consumers 
  • What is a brand? And where does it live?
  • The impact of the brand is in the minds of the consumers 
  • What gives a brand power
  • The importance of how you make the consumer feel 
  • How to find more of your ideal clients 
  • Not limiting your market before your brand is established 

You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help. 


And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging. 


Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog 


Get Matt’s books Blindsight and Branding that Means Business


To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/   


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4 months ago
31 minutes

The /RealEstate Podcast
What Can Title Do for You? with Tamera Gaede

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”


On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. 


Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast.


During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.  


We specifically dive into:

  • How Title reps can help overcome challenges for you 
  • The importance of having a great escrow team and working with a well-established title company
  • How Tamera uses her vast network to help solve any challenges her clients have
  • The ways she stays on top of the market
  • Top tips to help real estate agents build their business today 
  • The importance of using a CRM
  • Starting a podcast
  • Common misconceptions about what title reps can do 


Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise. 


Check out Tamera's podcast The Closing Table with Lawyers Title 


Get in touch with Tamera


Discover how Real Geeks can help you grow your business at https://www.realgeeks.com/ 


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5 months ago
39 minutes

The /RealEstate Podcast
Email Marketing and Follow-up with Ricardo Bueno

What are you doing to connect with your consumer?

Ricardo Bueno joins us at the Media Pouch studio in Austin to explore how top agents are going beyond the listing to dominate their markets and turn every transaction into a long-term relationship.

During our conversation Ricardo and Chris dive into:

  •  Building your know, like, and trust factor
  •  Leveraging automation 
  •  Making sure your messaging is relevant to your audience 
  •  Tips for getting the best AI results 
  •  Some of Ricardo’s example emails
  •  Which metrics you should be looking at
  •  Going beyond messaging and crafting an experience  


If you’re ready to elevate your marketing and turn clients into raving fans, this episode is for you.

To hear more from Ricardo check out his first appearance HERE. 

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5 months ago
42 minutes

The /RealEstate Podcast
A Hot Start in a Cold Market with Stacy Zellner

“You can’t just slap a Google ad up that has your name and that you’re a realtor, the ad needs to say the right thing to the right people.”


Stacy Zellner is back to share her story and how she has utilized her skills from her previous career to help her stand out in real estate. 


Before moving to real estate in 2021, Stacy was a director of marketing for a software company. However, by the time she got her license and started selling, the market had cooled considerably. That didn’t stop her, through perseverance, planning, and patience she has been able to build a successful business.    


During our chat, we explore: 

  • Doing open houses 
  • Pivoting objections through exploration and education 
  • The power of referrals  
  • Working every angle 
  • Targeting ads for people looking to move into her area
  • Building her pipeline for the future, not just now 
  • How she tells a story through her listings 
  • Going beyond the MLS to reach potential buyers
  • Working with people in every price range


For more of Stacy check out her previous episode with Theresa Bastian https://youtu.be/4IFQTUZtSto or find her at either stacyzellner.com or letsmoveaustin.com 


And watch our previous episode with Theresa Bastian to hear what the market was like when Stacy was starting out https://youtu.be/V7goykM79AA 


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6 months ago
30 minutes

The /RealEstate Podcast
Attracting Your Niche with Theresa Bastian and Stacy Zellner

Theresa Bastian and Stacy Zellner from Let’s Move Austin join us live in person at the Media Pouch studio to share some of the ways they are attracting their ideal clients. Including step-by-step instructions for an easily duplicatable event that got them around 300 new contacts last year.      


 During our discussion, we also dive into:

  • Planning for your niche, even without investing a lot of money upfront  
  • Making sure your niche has enough opportunity 
  • Ways to reach out to your niche 
  • Using events to build personal relationships and grow your database
  • How to be strategic with sponsorships that will benefit your business

If you are considering picking a niche or even just looking for new ways to reach your ideal clients, you’ll want to tune in. 

Check out our bonus mini-episode with Theresa on Pocket Listings: https://youtu.be/aTmKUxbPwRM

Learn more about what Theresa and Stacy are up to at https://www.letsmoveaustin.com


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6 months ago
38 minutes

The /RealEstate Podcast
Mini Moment: Pocket Listings with Theresa Bastian

In this special bonus episode, Theresa Bastian weighs in on one of today’s hot-button issues. 

Are private listings really a good idea?

Check out more from our conversation with Theresa in her full episode: https://youtu.be/4IFQTUZtSto 

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6 months ago
13 minutes

The /RealEstate Podcast
Struggling to Convert Leads? Your Follow-Up Strategy Might Be to Blame with Ricardo Bueno

"Leads are not going to chase you"


You can have all the website traffic in the world, but it doesn’t matter if you’re not following up effectively.


In this episode of /RealEstate Ricardo Bueno shares his journey in the industry, emphasizing the importance of a polished digital presence and the need for agents to focus on follow-up rather than just lead generation.

 

During our conversation Ricardo dives into: 

  • How you should present yourself 
  • The importance of having a good website and digital presence 
  • Ricardo’s ADD - Automate, Delegate, and Delete
  • How to evaluate your follow-up 
  • The importance of auditing your tech stack
  • Good email list hygiene 
  • How to guide people where you need them to go through your messaging
  • Providing additional value as an excuse to hit someone's inbox again
  • What we get wrong with our follow-up systems 

Tune in to learn the essential elements of succeeding in real estate through technology and effective follow-up strategies.


To get Ricardo’s scripts go to https://www.ricardobueno.com/ 

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7 months ago
36 minutes

The /RealEstate Podcast
How to Engage and Convert Followers with Brian Icenhower

"We all get a microphone, but there's a responsibility."


If you’re not getting a lot of traction from your social media, you might be over-posting.   


Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.


During our conversation, we dive into: 

  • Effectively using social media for business 
  • How to build up momentum in Meta’s algorithm 
  • Being vulnerable by showing you’re open for business
  • How a balanced posting strategy is essential for effective social media engagement
  • Being uniquely positioned to be the center of your local community referral network 
  • The 10-10-5 engagement method
  • How to get people from social media into your CRM

Tune in to learn the importance of balancing personal branding with professionalism and effective strategies for translating social media activity into tangible business success. 


Learn more about Brian’s coaching at http://www.IcenhowerCoaching.com

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7 months ago
41 minutes

The /RealEstate Podcast
A New Agent’s Guide Post-NAR Settlement with Nora

What does success look like on social media? 


At the 2024 Real Growth Summit we sat down with Nora, a second generation real estate agent who was born into the industry. Nora has been in the game for less than a year but has already built a name for herself through social media.


During our chat Nora shares:

  • Misconceptions she had about being a realtor before getting started
  • Learning how she got over the fear of making calls
  • How she builds rapport during Buyer Initial Consultations
  • Using social media for establishing yourself and networking 
  • Her approach to posting on social media 
  • How to make it look like you’re doing something awesome every day 

  

If you are a new agent, thinking about becoming an agent, or just looking for some fresh perspectives and ideas then you’re going to want to listen in. 


Download Nora's BIC HERE


Find Nora on


Instagram: @noraschneiderr https://www.instagram.com/noraschneiderr/

And @nora_norchar https://www.instagram.com/nora_norchar/ 

YouTube: Nora Schneider https://www.youtube.com/@noraschneiderr

Facebook: Nora Schneider https://www.facebook.com/nora.schneider.750331


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8 months ago
34 minutes

The /RealEstate Podcast
The Golden Handoff with Nick Krautter - Part Two

In Part One of our conversation with Nick Krautter, author of The Golden Handoff, we discussed how to identify agents who are winding down their businesses and how to approach them about adopting their database. 


Throughout Part Two of our discussion we explore: 

  • The difference between a one-off referral and a golden handoff referral 
  • How long the retiring agent will receive referral fees for 
  • The actionable steps to take when handing off a database 
  • How much communication there should be between the retiring and adopting agents
  • Referral fees vs a flat fee for a database
  • How you could possibly make more money not working

If you missed Part One you can catch up here: The Golden Handoff with Nick Krautter - Part One

To learn more from Nick check out https://goldenhandoff.com/ 

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8 months ago
23 minutes

The /RealEstate Podcast
The Golden Handoff with Nick Krautter - Part One

“What are your plans for your business when you’re done selling?” is not a question a lot of agents think about before they decide to retire, nor the value of their database. 


Nick Krautter, author of The Golden Handoff, joins us to share his process for adopting clients from agents who are winding down their businesses or changing markets. 


During this part of our conversation Nick shares:

  • How he got from 200 to 2000 clients in two years by adopting other agents' clients. 
  • The challenges Nick encountered the first time he tried to adopt someone else’s book of business 
  • How to identify who is a good candidate to give your book of business to 
  • How to find people who are looking to retire or change markets
  • Scripts to help approach someone about taking over their business 
  • Partial handoffs 
  • Practical steps to take to make the transition as smooth as possible 
  • Setting expectations for success 


Are you looking to grow your business quickly or looking to retire and are unsure what to do with your book of business? Then listen in for part one of our two-part discussion with Nick to learn some actionable steps you can take to do so. 

To learn more from Nick check out https://goldenhandoff.com/ 

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9 months ago
34 minutes

The /RealEstate Podcast
/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.