The most prominent argument against purpose is that doing good doesn’t actually pay off at the bottom line. For decades, and throughout Carol Cone’s career, skeptics have dismissed purpose as a “soft” strategy that is good for reputation but not for financial returns. That misconception is what Impact ROI set out to challenge. Impact ROI’s Project ROI reports have published research that links purpose to profit. And with the release of the newest edition, there is now fresh data connecting purpose to financial value.
We invited Steve Rochlin, CEO of Impact ROI, to walk us through this new research and how it can be used to make the case to leaders focused on financial returns. From revealing how sustainability leaders can see up to a 36% boost in market value and a 57% reduction in employee turnover, to outlining the “Fit, Commit, Manage, and Connect” framework that defines high-performing purpose strategies, Rochlin offers a key strategies for organizations looking to align impact with performance.
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Employee engagement is rapidly becoming one of the most powerful forces shaping corporate philanthropy today. And skilled volunteerism—where employees contribute their professional expertise to nonprofits—can transform both the organizations served and the employees themselves.
We invited Lauren Coape-Arnold, Executive Director of the Apollo Opportunity Foundation (AOF) and Global Head of Citizenship at Apollo Global Management, to speak about how AOF built a model that puts employees at the very heart of the company’s philanthropy. It empowers employees to nominate, evaluate, and partner with grantees, ensuring that they are engaged throughout the entire relationship—not just at the funding stage. Through cross-functional “deal teams,” employees apply their analytical, financial, and strategic skills to help nonprofits thrive, all while cultivating collaboration and leadership within Apollo’s culture. By structuring philanthropy around its people, AOF creates a cycle of giving and growth that benefits communities, strengthens performance, and deepens employees’ sense of meaning at work.
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There are only five years until the 2030 deadline for the United Nations’ Sustainable Development Goals, and the urgency for bold action has never been greater. Many companies are struggling to truly address the mounting crises of climate change, biodiversity loss, and social inequity. Now is the time for leaders and organizations to chart a path forward, ensuring their strategies and actions rise to meet the scale of the increasing challenges ahead.
In this special episode of Purpose 360, we revisit a powerful 2021 conversation with Paul Polman—former CEO of Unilever, UN SDG Advocate Emeritus, and co-author of the game-changing book, Net Positive. This re-edited version highlights timeless insights from Net Positive, which remains profoundly relevant today. Paul explores the qualities of courageous leaders, the importance of partnerships that drive systemic change, and how purpose-driven companies can outperform competitors while creating a better future for all. Whether you’re a CEO, a sustainability professional, or a changemaker at heart, this episode offers inspiration and practical guidance to help you lead with impact in today’s rapidly evolving world.
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Artificial intelligence has the power to reshape economies, societies, and our daily lives. But with its rapid rise comes an important question: how can we ensure AI is developed and applied ethically so that it serves humanity instead of harming it? Responsible use requires transparency, accountability, and inclusivity—but defining and implementing these is complex. JUST Capital, a nonprofit dedicated to advancing just business practices, is addressing this challenge by exploring what “just AI” looks like, while also giving both the public and companies a voice in shaping its future.
We invited Martin Whittaker, CEO of JUST Capital, to speak about how companies can responsibly navigate the opportunities and risks of AI. He highlighted the importance of aligning AI strategies with company values, building strong governance, and listening to stakeholders to guide ethical decision-making. Martin also shared insights from JUST Capital’s new research, which reveals a gap between companies acknowledging AI and those taking meaningful steps, such as workforce training and transparency. He ultimately challenges business leaders to reflect on what it means to be a truly human company in an AI-driven world while assuming the responsibility that comes with this technology.
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Hunger is one of the most pressing challenges of our time—driven not only by a lack of food, but by inequality, conflict, climate change, and health crises. For more than 45 years, Action Against Hunger has been on the frontlines of addressing these interconnected issues. The organization works in nearly 60 countries, reaching over 21 million people annually through lifesaving nutrition programs, sustainable farming solutions, clean water systems, and innovations that help communities withstand future crises. Action Against Hunger is pioneering solutions that save lives today while tackling the root causes of hunger for tomorrow.
We invited Eric Bebernitz, Director of External Relations for Action Against Hunger, to elaborate on this critical work. With more than two decades of experience in humanitarian and social justice organizations, Eric brings a powerful perspective on what it takes to fight hunger in the most difficult contexts. Eric is joined by ~9,000 colleagues worldwide—95% of whom are from the countries where they work—ensuring that every effort is grounded in local knowledge and built for long-term resilience. They embody the belief that ending hunger isn’t just possible; it is one of the smartest investments we can make in a better future for all.
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In the years following the pandemic, the U.S. saw a historic surge in small business creation—a promising sign of entrepreneurial spirit and economic resilience. Yet, if historical trends continue, nearly half of these new businesses will fail within five years. Small businesses in rural communities face even steeper challenges, from lack of access to capital to limited digital tools and networks. And yet, the promise of small businesses is immense: they are powerful engines for economic mobility, creating pathways for families and individuals to build lasting financial stability and opportunity.
We invited Jonathan Fantini-Porter, Senior Vice President for the Americas at the Mastercard Center for Inclusive Growth, to talk about how the Center is working to change the trajectory for small business owners through Mastercard Strive USA. This bold initiative aims to unlock $50 billion in lending capital, reach five million small businesses, and strengthen ecosystems that enable them to thrive. With more than $46 billion in capital already unlocked and millions of businesses reached, Mastercard Strive USA is proving that when small businesses grow, communities grow with them.
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Corporate social responsibility (CSR) professionals are facing unprecedented challenges—from the politicization of ESG, to executive orders targeting DE&I, to dramatic shifts in federal funding. The landscape is turbulent, the language is shifting, and the pressure to prove business value has never been higher. Yet, in this moment of uncertainty, many CSR professionals are finding the most value by turning to the CSR community for support and guidance. It’s organizations like the Association of Corporate Citizenship Professionals (ACCP) where CSR professionals are finding a space to connect with peers, share practical tools and data, and stay focused on delivering impact in a rapidly changing environment.
We invited Andrea Wood, President and CEO of ACCP, to join Carol Cone for a wide-ranging conversation about the current and future state of CSR. Together, they unpacked key findings from ACCP’s sixth Annual CSR Insights Report, including how companies are reframing their language, refocusing on long-term strategies, and leaning into AI for both productivity and impact measurement. This conversation is a powerful reminder of how CSR leaders can evolve through adversity, and how ACCP is helping them chart the course today.
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From the moment Henry Ford put the world on wheels, Ford has stood for not just cars, but mobility. More than just helping people move from one place to another, Ford gives people the opportunity to reach and achieve more. That same ethos drives Ford Philanthropy today. Rebranded from the “Ford Fund” to reflect a deeper, more holistic commitment, Ford Philanthropy is using the company’s global reach and core strength of mobility to help people move forward not just in life—but on the road.
We invited Mary Culler, President of Ford Philanthropy, to share how her team is redefining what corporate giving looks like. From co-creating community centers to launching the “Building Together” initiative that connects Ford’s 3,000+ dealers and employee volunteers with national nonprofits, Ford is uniting its assets to deliver impact at scale. Whether through mobile health clinics or restoring Detroit’s historic Michigan Central Station as a beacon of innovation and equity, Ford Philanthropy is tackling one of the greatest barriers to equity: access. For any purpose-driven leader, the message is clear: legacy, when aligned with innovation and humility, can be one of the most powerful tools for change.
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Bill Bedrossian was set on becoming a stockbroker. With a job lined up in Chicago’s financial district, he was focused on financial and professional success. But one afternoon, while walking to lunch, he stepped over a man experiencing homelessness without even noticing him. The man shouted after him, calling Bill out for his fancy suit and “little problems” while the homeless man was unable to get something to eat. Faced with another human just fighting to survive, Bill realized he had been preoccupied by things that, in the end, didn’t really matter. The encounter shook him. Weeks later, he left his career behind and enrolled in graduate school for social work.
Now CEO of Covenant House, Bill leads one of the most impactful organizations supporting youth experiencing homelessness. Founded in 1972, Covenant House provides shelter, support, and essential services to young people who have no safe place to call home—whether they’re aging out of foster care, escaping trafficking, navigating life as young parents, or surviving on the streets. Through powerful partnerships and programming, the organization serves tens of thousands of youth every year—helping them heal, gain stability, and build a future full of possibility.
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In The Purpose Reset, authors Rich Fernandez, Carolina Lasso, and Steph Stern offer a timely and refreshing approach to this show’s favorite topic: purpose. Drawing from decades of experience across the corporate, nonprofit, and coaching worlds, they reinforce an important way of thinking—that purpose isn’t a one-time discovery, but an evolving and continuous process.
We invited the authors to explore how this layered view of purpose creates resonance and alignment with employees and, ultimately, organizational success. They share practical tools, like mapping your “what, why, and who,” and creating shared team purpose statements that connect personal motivations to organizational goals. With examples ranging from courageous individuals to organizational leaders, the conversation reinforces that purpose isn’t about grandeur—it’s about small, continuous resets that keep us aligned with what matters. For anyone navigating change, leading teams, or just looking to reconnect with meaning in their work, The Purpose Reset offers a path forward grounded in curiosity, compassion, and clarity.
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Packaging is an undeniable part of daily life—from containers that store the food we eat and the products we use to the packages that arrive on our doorstep. This necessity plays a major role in one of the planet’s most pressing challenges: pollution. Packaging waste is clogging ecosystems and contributing to a health crisis that affects both people and the planet. As consumer demand for sustainable solutions grows, the packaging industry stands at a crossroads—one that calls for innovation, long-term thinking, and moral responsibility.
We invited Wes Carter, President of Atlantic Packaging, to explain how his family-owned company is creating a more sustainable future. Atlantic Packaging is proving that packaging, purpose, and profit can go hand in hand through initiatives like A New Earth Project and the company’s state-of-the-art Packaging Solution Center, where the company partners with major brands to design custom sustainable packaging for products. Equally committed to employee wellbeing, Atlantic Packaging embeds health into its employee culture through biometric screenings and holistic wellness programs, recognizing that human and environmental health are deeply connected.
In rethinking both packaging and purpose, Atlantic Packaging is building a legacy not just of innovation, but of stewardship, responsibility, and opportunity.
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If you’ve ever put a Newman's Own salad dressing into your grocery cart, congratulations! You’ve made a charitable donation. That’s because Newman's Own Foundation owns the food company outright and directs 100% of profits to the foundation’s philanthropic initiatives. What began as actor Paul Newman’s holiday gift—homemade dressing in old wine bottles—has grown into a $600 million force for good. Guided by the late actor’s generosity, the foundation continues to give it all away, staying true to its founding mission to nourish and transform the lives of children who face adversity.
We invited Alex Amouyel, President and CEO of Newman’s Own Foundation, to talk about the foundation’s success and how it’s sharpening its focus, building strategic partnerships, and doubling down on impact measurement. She shares how Newman's Own Foundation is not only nourishing children but helping the entire philanthropic ecosystem thrive by funding resilience-building camps through the SeriousFun Children's Network, fighting for food justice in schools via grantees like FoodCorps, and launching initiatives like the “100% for Purpose Club.” This work goes far beyond philanthropy: “When you get the intersection right of aligning to your mission and to your superpowers, you are living your purpose.”
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In turbulent times marked by economic volatility, environmental breakdowns, and widespread distrust, what we’re experiencing may feel unprecedented—but we’ve been here before. And as Paul Polman reminds us in his milestone conversation with Carol Cone, we are not without a compass. Paul, the former CEO of Unilever, is one of today’s most respected voices in sustainable leadership. He joined the 200th episode of Purpose 360 not to sugarcoat the challenges, but to ground us in enduring truths.
Paul’s insights are rooted both in strategy and humanity. He speaks of sustainability as the “heart of business,” where values like dignity, compassion, and the Golden Rule are guiding principles. He urges leaders to develop their own “inner core” to build resilient businesses but also resilient selves—emotionally, mentally, and spiritually. And he reminds us that real leadership today means moving from “human doings” back to human beings. Business, he says, must be structured to serve—anchored in long-term purpose and in solidarity with both people and planet.
At its core, Paul’s message to leaders and companies is both visionary and deeply grounded. He challenges companies to stop whispering behind closed doors and instead step forward together with clarity, courage, and moral conviction. The future, he believes, belongs to those who act with heart. And in a world that often feels fractured, Paul’s voice is a steady reminder that it’s our shared humanity—and our willingness to serve others—that will lead us through.
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With the frequency and intensity of natural disasters rising, companies are increasingly stepping up to play a role in relief and recovery. But while any financial aid is beneficial to and appreciated by responders and impacted communities, lengthy grant approvals, short-term funding, and rigid spending restrictions can unintentionally hinder responders instead of helping them.
We invited Amy Strecker, President of Duke Energy Foundation, to discuss how corporate foundations can best serve impacted communities after a disaster. Duke Energy Foundation is a leader in disaster response, prioritizing rapid aid, sustained recovery, and employee engagement. By fostering strong partnerships with local organizations and prioritizing both immediate relief and long-term rebuilding, Duke Energy Foundation ensures that communities are not just recovering—but emerging stronger and more resilient.
Disasters test the strength of communities, but they also reveal the power of collective action. Duke Energy Foundation’s approach demonstrates that when businesses step up with urgency, flexibility, and a long-term vision, they don’t just help communities rebuild—they help them thrive.
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The momentum behind diversity, equity, and inclusion (DE&I) came to an abrupt halt at the start of the year. DE&I initiatives once championed as a force for workplace equity and growth are now being condemned, sidelined, and stripped of their visibility—at least until political winds shift again. But at what cost?
We invited Margaret Spence, an expert and advocate for transformative and inclusive change, to discuss the cost of these reduced investments and what organizations can do to respond. Margaret motivates leaders to not focus on the term “DE&I,” but on what inclusion truly means for a culture, a workplace, and our collective future. Companies must shift from performative actions to unshakable and deeply embedded commitments that are designed to withstand political and economic turbulence.
Margaret reminds us that the next generation deserves better than what we are willing to give it today. It is up to all of us—companies, employees, and communities—to ensure that the workplaces of tomorrow do not regress but instead rise to meet the promise of true inclusion. The question is not whether DE&I will survive, but whether we are willing to fight for the future it represents.
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In 2020, the newly founded Truist Foundation was defining its philanthropic priorities when the COVID-19 pandemic changed everything. The Foundation quickly pivoted to provide rapid response support, setting up an open grant application portal and deploying an initial $25 million—which later doubled to $50 million—to provide critical relief to communities hit the hardest. This approach not only solidified Truist Foundation’s commitment to community care but also laid the groundwork for how it would address future crises with urgency, empathy, and impact.
This strategy became crucial when Hurricane Helene hit Western North Carolina in 2024, leaving 250,000 homes impacted across 39 counties. Truist Foundation, alongside the broader company, responded with a $700 million commitment to long-term recovery in the region. From immediate essentials like water and supplies to innovative support like mobile showers for impacted residents, Truist ensured aid went beyond financial assistance.
We invited Lynette Bell, President of Truist Foundation, to discuss how Truist’s commitment to disaster relief has evolved since the pandemic, the lessons learned along the way, and how their work continues to uplift communities with care, dignity, and long-term support.
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Changemakers from One Young World Series
Host Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights into The Craftory’s approach to funding purpose-led brands that embed sustainability and social impact at their core. He discusses the evolution of consumer consciousness, the challenges of scaling ethical brands, and the importance of integrating responsible practices into a company's DNA rather than treating them as a marketing afterthought. For young changemakers, he emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses that drive meaningful impact.
This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.
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Changemakers from One Young World Series
Host Carol Cone interviews Tendai Mtawarira, also known as "The Beast," a renowned rugby player and gold medalist from South Africa. Tendai shares insights from his illustrious rugby career and his inspiring work with The Beast Foundation, which he founded to give back to the next generation. He discusses his commitment to empowering youth across Africa through education, sports, and leadership development, highlighting programs like "Lead Like a Girl," aimed at supporting young girls from marginalized communities.
This episode is part of our multi-episode series featuring some of the world’s most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.
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Child sexual abuse online is a devastating global health crisis that has grown exponentially over the last decade. Thorn, a nonprofit focused on combating this crisis, reveals that the number of reported child sexual abuse files in the U.S. alone surged from 450,000 in 2004 to more than 90 million by 2022. This alarming increase highlights the urgency to address the pervasive and harmful impact of online predators, which will affect nearly 70% of youth by the time they finish high school. The need for robust technological interventions and awareness is more critical than ever to safeguard children in the digital age.
We invited Julie Cordua, CEO of Thorn, to discuss the nonprofit’s innovative approach, which combines technology and social research to create solutions that help detect and mitigate online child abuse. Julie emphasizes the importance of collaboration with tech platforms and the critical role of parental guidance in fostering safe online environments for children. Her insights shed light on the multifaceted efforts required by companies and parents to tackle this issue.
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In today’s business landscape, companies are judged not just by their financial performance but by how well they meet the expectations of the public. People want businesses to pay fair wages, invest in their employees, support communities, and act with integrity. JUST Capital has spent the past decade tracking these expectations and measuring how well companies live up to them, ultimately creating a powerful framework for evaluating responsible business practices.
We invited Martin Whittaker, CEO of JUST Capital, to speak about the organization’s Americans’ Views on Business survey and the 2025 JUST 100 rankings. This year’s survey findings reveal that, despite political polarization, Americans agree that companies should create value for all stakeholders, including workers, customers, communities, and the environment. And with the JUST 100, Hewlett Packard Enterprise topped the JUST 100 list for the second year in a row, serving as a reminder that companies that prioritize stakeholder value are performing better in the market.
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