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Purpose 360 with Carol Cone
TruStory FM
214 episodes
6 days ago
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
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All content for Purpose 360 with Carol Cone is the property of TruStory FM and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.
Show more...
Business
Government
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Packaging + Purpose + Profit Does Exist
Purpose 360 with Carol Cone
29 minutes
5 months ago
Packaging + Purpose + Profit Does Exist

Packaging is an undeniable part of daily life—from containers that store the food we eat and the products we use to the packages that arrive on our doorstep. This necessity plays a major role in one of the planet’s most pressing challenges: pollution. Packaging waste is clogging ecosystems and contributing to a health crisis that affects both people and the planet. As consumer demand for sustainable solutions grows, the packaging industry stands at a crossroads—one that calls for innovation, long-term thinking, and moral responsibility.

We invited Wes Carter, President of Atlantic Packaging, to explain how his family-owned company is creating a more sustainable future. Atlantic Packaging is proving that packaging, purpose, and profit can go hand in hand through initiatives like A New Earth Project and the company’s state-of-the-art Packaging Solution Center, where the company partners with major brands to design custom sustainable packaging for products. Equally committed to employee wellbeing, Atlantic Packaging embeds health into its employee culture through biometric screenings and holistic wellness programs, recognizing that human and environmental health are deeply connected.

In rethinking both packaging and purpose, Atlantic Packaging is building a legacy not just of innovation, but of stewardship, responsibility, and opportunity.

Listen for key insights on:

  • Building packaging solutions that are both brand-enhancing and planet-friendly
  • Embedding sustainability into business strategy through innovation and education
  • Creating holistic employee wellness programs rooted in physical, mental, and emotional health
  • How purpose, legacy, and personal values shape leadership and drive long-term impact 

Resources + Links:

  • Wes Carter’s LinkedIn
  • A New Earth Project
  • Packaging Solution Center
  • Fishbone Sustainable Wellness Carriers
  • Atlantic Wellness
  • (00:00) - Welcome to Purpose 360
  • (00:13) - Meet Wes Carter, Atlantic Packaging
  • (02:38) - Atlantic Packaging
  • (07:28) - Wes’ Purpose
  • (10:19) - Packaging Solution Center
  • (13:10) - Fishbone C-Clip
  • (14:22) - Health
  • (17:14) - A New Earth Project
  • (19:43) - Storytelling
  • (21:12) - Connections
  • (23:23) - Recommendations
  • (25:16) - Last Thoughts
  • (27:35) - Wrap Up
Purpose 360 with Carol Cone
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.