In The Purpose Reset, authors Rich Fernandez, Carolina Lasso, and Steph Stern offer a timely and refreshing approach to this show’s favorite topic: purpose. Drawing from decades of experience across the corporate, nonprofit, and coaching worlds, they reinforce an important way of thinking—that purpose isn’t a one-time discovery, but an evolving and continuous process.
We invited the authors to explore how this layered view of purpose creates resonance and alignment with employees and, ultimately, organizational success. They share practical tools, like mapping your “what, why, and who,” and creating shared team purpose statements that connect personal motivations to organizational goals. With examples ranging from courageous individuals to organizational leaders, the conversation reinforces that purpose isn’t about grandeur—it’s about small, continuous resets that keep us aligned with what matters. For anyone navigating change, leading teams, or just looking to reconnect with meaning in their work, The Purpose Reset offers a path forward grounded in curiosity, compassion, and clarity.
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