Purpose & Profit Club® – The Nonprofit Fundraising Podcast

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Purpose & Profit Club® – The Nonprofit Fundraising Podcast

Christina Tzavaras Edwards

160 episodes

1 day ago

This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation. I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonan...

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This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation. I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonan...

Show more...

Episodes (20/160)

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

158: The Real ROI of Human-Centered Fundraising Events with Joey Goone

Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up. Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead w...

1 week ago

54 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

157: How 10 Minutes a Day Can Unlock Six-Figure Gifts

I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything. In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-min...

2 weeks ago

18 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

156: Where You’re Undermining Your Best Work

Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal ...

3 weeks ago

16 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

155: You Don’t Need a Celebrity: You Need a Social Street Team®

Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and...

4 weeks ago

29 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

154: Charity: Water Ambassador Kayla Houchin Raised $147K—And Proved a Movement Can Start with One Person

What if your birthday could change lives? In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk about the power of starting small, how joy and creativity fuel sustainability in fundraising, and why showing up with purpose can inspire a whole tow...

1 month ago

48 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

153: What Smart Nonprofits Are Stealing from E-Commerce: The Campaign Engine That Replaces 3 Staffers

What if your next major hire isn’t a person, but a system? In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you’re stuck in a cycle of burnout, chasing one-off donations, or hiring your way out of a revenue gap, this episode is your permission slip to do it differently. You’ll learn why the smartest nonprofits are stealing proven grow...

1 month ago

25 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

152: You’ve Hit a Plateau. Now What?Why the $500K–$2M range is the danger zone—and how to grow past it faster with next-gen strategy

Feeling stuck at $200K? Plateaued at $500K? Are you wondering why you can’t push past $1M even when your mission is solid and your team is working nonstop? In this episode, I explain why nonprofit revenue stalls — and more importantly, how to move beyond it. From outdated donor funnels to board bottlenecks, this episode offers a smarter system for sustained growth. I walk you through real revenue tiers, key mistakes organizations make at each level, and what to do instead. If you're ready to ...

1 month ago

30 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

151: NextGen Fundraising: What to Do When “What You’ve Always Done” Stops Working

If your fundraising strategy still runs on 2010 logic, this is your wake-up call. In this episode, I break down the concept of NextGen Fundraising—not just for Gen Z, but for every generation of donor who now expects fast, friction-free, modern giving experiences. I share why traditional tactics are burning you out, why your board doesn’t need another gala, and how to cut the clutter and focus on what actually works. Get ready for mindset shifts, strategy overhauls, and some tough love on why...

1 month ago

28 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

150: Donors Are Shoppers Now. Is Your Nonprofit Ready? with Salvatore Salpietro

Donors don’t act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit. This isn’t about throwing shade. It’s about meeting donors where they are—on their phones, on the go, and expecting the same seamless experience they get from Amazon, Uber, or Netflix. Topics: Why nonprofits are 10–20 years behind on digital fundraisingHow donor ...

2 months ago

48 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

149: 10 Reasons Why Your Board Isn't Helping You Fundraise

You keep hoping your board will step up and help fundraise. They say they will. But when campaign crunch time hits, you get silence. Crickets. And you're stuck doing it all. In this episode, I walk you through the real reasons your board isn't fundraising — and it’s not just because they’re busy. From fear of rejection to outdated event mindsets, I unpack the top 10 blockers (with real-world examples), and most importantly, how to turn things around. You’ll walk away with practical steps to r...

2 months ago

29 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

148: The 7-Minute Rule: For Fundraisers Who Hate Failing

Ever pour your heart into a campaign, emails sent, donors hyped, and an event planned, only to hit a wall? Donations stall, goals aren’t met, and suddenly, it feels like you failed. This episode is your permission slip to pause, reflect, and bounce back stronger. In part two of the mindset series, I’m sharing a concept I coach clients on weekly: The 7-Minute Rule. It's the strategy that helps nonprofit leaders recover from fundraising flops without spiraling into shame or burnout. Because the...

2 months ago

23 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally

You know that moment when someone doesn’t reply to your email, or a donor backs out, or you get an unsubscribe notification—and suddenly, your stomach drops? Rejection stings—it hits hard and can hijack your momentum fast. In this episode, I’m sharing something I’ve been coaching on behind the scenes: The 7-Second Rule. It’s a mindset tool to help you handle rejection—ghosting, “no thank yous,” radio silence, without falling into a spiral that slows your mission down. Because the real issue ...

2 months ago

22 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

146: Why Nonprofit Fundraising Campaigns Stall & How to Fix It

Your campaign launched strong—emails out, ambassadors ready, social posts scheduled. And then the momentum vanished. You’re not alone. I’m sharing what no one prepares you for: the messy middle of your fundraising campaign. That moment when things slow down, energy dips, and you start asking, “Where is everybody?” If it feels harder to move donors right now, you’re right. The game has changed. Campaigns that used to work aren’t hitting the same, and it’s not because your cause isn’t worthy. I...

3 months ago

23 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors

If you're still fundraising alone, this episode will change everything. Whether you're a solo shop executive director, a part-time founder, or running a million-dollar organisation, one thing is clear: you're not meant to do this work alone. In this episode, I’m walking you through exactly how to grow faster using digital ambassadors—aka your passionate, everyday supporters who already love your mission and are ready to spread the word. From awareness to fundraising to enrollment, mobilizing...

3 months ago

24 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

144: Stop Parenting Your Board: How to Recruit, Retain, and Lead Like a CEO

If you’ve ever felt like your board is holding you back—or worse, like you’re stuck asking for permission to lead the organization you’re working so hard to grow, you’re not alone. In this episode, I'm joined by Sabrina Walker Hernandez, founder of Building Better Boards, to dig into why so many nonprofit CEOs get stuck parenting their boards — and how to break free from the cycle. Sabrina’s lived it from all sides: she’s run a thriving nonprofit, serves on five boards, and is not afraid to ...

3 months ago

45 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

143: Stop Blending In and Find Your Fundraising Edge

Ever feel like your nonprofit is saying all the “right” things but still not growing the way you want? In this episode of The Purpose & Profit Club®, we’re flipping the script on what you think is the problem. It’s not visibility or the economy—you’re blending in. You’ll leave this episode with the motivation—and permission—to say what only you can say. To show up with boldness. To be impossible to ignore. If you’ve ever said, “We’re doing incredible work, but people don’t get it,” this o...

3 months ago

29 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

142: Motivation vs. Commitment: What You Actually Need

Are you waiting for motivation to strike before you write that email, make that donor call, or launch that campaign? In this episode of the Purpose & Profit Club® Podcast, I break down the sneaky trap nonprofit leaders fall into when we rely too much on either motivation (which feels good but disappears fast) or commitment (which can quickly turn into burnout if we’re not careful). I share real-life examples—from my improv class to client wins—and show you how to build momentum even when ...

3 months ago

25 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

141: The 100% YES Method: The Energy That Closes the Gift

This episode is one of those had-to-record-it-right-away moments. I’m sharing a mindset shift that will completely change how you approach donor outreach, fundraising campaigns, partnerships, and even your emails. It’s called the 100% YES Method—and once you understand it, you’ll never pitch or plan the same way again. Inspired by a little league coaching moment with my son (stay with me, sports fans and non-fans alike), I’m breaking down why assuming the answer is "YES" until it clearly isn’...

4 months ago

22 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

140: Fundraising, Legacy & ALS with Live Like Lou + Sisters of St. Francis

What happens when you mix a powerhouse ALS advocate, a faith-driven advancement leader, and a whole lot of heart? You get this conversation. Recorded live at GiveCon, presented by Bloomerang and QGiv, I sat down with Wendy Faust, Executive Director of Live Like Lou Foundation, and Jen Waning from the Sisters of St. Francis, and let me tell you—it was one of the most real, heartfelt, and surprisingly joyful chats I’ve had in a long time. We talk about the uncertainty so many nonprofits are na...

4 months ago

31 minutes

Purpose & Profit Club® – The Nonprofit Fundraising Podcast

139: How a Retirement Community Raised $5M in 18 Months

What makes a retirement community more than just a place to live? How do you build a culture so strong that residents, their families, and even local businesses want to give back? This week, we’re live at GiveCon, presented by Bloomerang and QGiv, with the Bridgewater Retirement Community team—and trust me, their fundraising approach is something special. They raised $5 million in just 18 months, but the real magic is in how they connect, the stories they tell, and the generosity they i...

4 months ago

38 minutes