The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations. In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters...
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The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations. In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters...
164: From 17 to 114 Donors: Missouri’s National Veterans Memorial’s Record-Breaking Email Campaign
I had the pleasure of hosting Michael Murphy, Director of Development at Missouri’s National Veterans Memorial, and one of my Purpose & Profit Club® members. Michael’s story is proof that you don’t need decades of fundraising experience to see major wins with email. In fact, in his very first nonprofit role, he took one of my frameworks, Easy Emails For Impact™, and turned a $1,900 campaign into a $9,000 campaign. We talk about what it means to ditch the “dry C-suite style” newsletters, w...
The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations. In this episode, I’m pulling back the curtain on why silence in your donor’s inbox is way more damaging than showing up with short, story-driven emails. I’ll tell you why Patagonia, Old Navy, and Jimmy John’s can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters...
