Profit and Purpose

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Profit and Purpose

TripleLine Brands

7 episodes

8 months ago

Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...

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Episodes (7/7)

Profit and Purpose

Amplifying Impact Through Partnerships with Jack Gray

10 months ago

36 minutes

Profit and Purpose

06 - From Transactions to Trust: Metrics and Strategies for Community-Driven Growth with Breanna Greenberg

Breanna Greenberg is a seasoned marketing leader passionate about helping brands foster deeper connections with their customers. With extensive experience supporting purpose-driven businesses, Breanna shares how brands can build community, align with their values, and drive measurable impact. Learn about: Redefining Relationships (1:55) – Moving beyond transactions to build lasting connections with customersPurpose Meets Action (6:34) – Balancing mission with business realities to create aut...

11 months ago

30 minutes

Profit and Purpose

05 - Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood

Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability. In this episode, Avril shares her unique journey and the cutting-edge practices her agency employs to reduce environmental impact while delivering results...

11 months ago

20 minutes

Profit and Purpose

04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas

Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market. In this episode, Alexandra shares her journey from influencer to senior executive, building a purpose-driven brand and balanci...

1 year ago

33 minutes

Profit and Purpose

03 - Building Community for Mission-driven Brands with Sheeva Sairafi

Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups. Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home compostable. In this episode, Sheeva shares her journey fo...

1 year ago

43 minutes

Profit and Purpose

02 - Crafting a Sustainable Product for Better Sleep with Kathrin Hamm of Bearaby

Dr. Kathrin Hamm is the founder and CEO of Bearaby, an award-winning sleep-wellness company known for its signature patented knitted weighted blankets. Bearaby was named one of America’s fastest-growing Companies by Inc. 5000 in 2022 and has won multiple design and innovation awards, including the Red Dot Design Award and Fast Company’s Innovation by Design Award. In this episode, Kathrin shares her journey to growing a sustainable-product brand as a bootstrapped, purpose-driven business. Le...

1 year ago

39 minutes

Profit and Purpose

01 - Intro to Profit and Purpose

Welcome to the intro episode of the Profit and Purpose Show! Our mission is to inspire and equip CPG business leaders to create profitable and purpose-driven businesses. What to expect in this episode: Introduction to host, Tyler Wallis, who has spent 15 years working with startups, product marketplaces, and sustainability programsThe role (and balance) of Profit and Purpose for the modern-day business ownerCommon challenges in building a purpose-driven brand visionWhat to expect from upco...

1 year ago

14 minutes