Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
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Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
05 - Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood
Profit and Purpose
20 minutes
11 months ago
05 - Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood
Avril Tomlin-Hood is the founder and CEO of BOA, a digital marketing agency dedicated to sustainable, high-performance advertising campaigns for better-for-you CPG brands. With over 15 years of media buying experience, Avril has become a trailblazer in decarbonizing the digital advertising ecosystem by aligning strategy with sustainability. In this episode, Avril shares her unique journey and the cutting-edge practices her agency employs to reduce environmental impact while delivering results...
Profit and Purpose
Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
