Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
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Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas
Profit and Purpose
33 minutes
1 year ago
04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas
Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market. In this episode, Alexandra shares her journey from influencer to senior executive, building a purpose-driven brand and balanci...
Profit and Purpose
Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from: • The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability. • Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major ...
