In this episode of PharmacyCrossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use.  The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money.  Grass Roots Marketing, that is getting out, being creative and responding to local opportunities is a great way to grow.

Jed Lewis is an innovative pharmacist that owns four pharmacies in Nebraska.  But Lewis is doing something remarkable!  By working with doctors and incorporating a line of "uniquely formulated" branded generics he has found a way to increase his gross profit by thousands of dollars.  The company he works with is FH2 Pharma and in this episode he tells how he met the company's local sales rep and then started calling on doctors, with suggestions for using the new product line with specific patients, one's that would benefit most of the unique formulations.  He shares that for nearly two years now he has found the program to be beneficial in two ways; one the products provide an unusually high reimbursement from all the major PBM's.  But, because he visits the doctors and "details" the drug, he has learned how to get-in to see them and in doing so he is picking up a lot of new business as the doctors have come to know him and know he'll take good care of their patients.  This is a must listen episode.  

Kyle Panter, PharmD shares insights on how he got started in compounding and some of what he does for Innovative Pharmacy Solutions. He talks about how he does doctor detailing and how his business card, rolled up in a giant horse pill, has proven to be a great tool for getting in to see the doctor.  He is joined by Michelle Bethel, Product Manager from Kalchem International who talks about how her company supports Kyle and other pharmacies by providing quality chemicals and ongoing support.  You can learn more about Kalchem at: www.kalcheminternational.com    Participants:  Kyle Panter, PharmD, kyle@innovativepharmacysolutions.com Michelle Bethel, Product Manager, mbether@kalcheminternational.com 

Pharmacist Liability Insurance: Do you know if you are properly covered as a pharmacist? Have you even looked at your policy? Cord Pyles, with Pharmacist Mutual, helps us understand what to look for and ask for in a complete pharmacist liability policy. 

Pharmacy CrossRoads is celebrating an incredible year of more than 60+ interviews with people in independent community pharmacy making a difference through technology, practice innovation, and networking to build stronger community pharmacies. Pharmacy CrossRoads is one of the most popular podcasts on the Pharmacy Podcast Network with an impressive 40,000+ downloads this podcast is one of the best shows about Independent Community Pharmacy.  With an increase of pharmacy deserts throughout the country threatening access to life saving medicaitons and primary care providers driven to the brink exhaustion with so many patients needing access to care, the community pharmacy is more importatnt than ever before.Pharmacy CrossRoads is expanding its team. Started by Bruce Kneeland through the Pharmacy Podcast Network, the popularity of the show and themes will bring our listeners 4 new Hosts, each taking a theme which has personally impacted their work in community pharmacy.Adam RobinsonWe have Dr. Adam Robinson, PharmD, known as the "Work flow Whisperer" as a pharmacy owner of Save Rite Drugs in Radcliff KY, Adam will be brining real-world experieces of pharmacy ownership.Kris RheaWith over 15 years of pharmacy and healthcare business experience, Director of Business Development of Pharmacy Marketplace, Kris Rhea is joining the Hosts of Pharmacy CrossRoads to drive content about the business of pharmacy's impact on independent owners.Shahida ChoudhryOwner of The Palms Pharmacy in Tampa FL, member of the board of directors with Independent Pharmacy Cooperative, and voted 4 years in a row as one of the "50 Most Influential People in Pharmacy" Dr. Shahida Choudhry PharmD is joining Pharmacy CrossRoads to participate in discussions about moving community pharmacy forward and away from the clutches of the PBMs hampering the effectiveness of our Pharmacists in communites across the country.Stacy HallPharmacy Business Executive Stacy Hall, MBA is the CEO of the Florida Pharmacy Association which brings Pharmacy CrossRoads significant insights from state policies, government programs, and a diverse knowledge of multiple sectors of pharmacy care. As CEO of the FPA, Stacy is in conistent communitcations with national organizations like the National Alliance of State Pharmacy Associations (NASPA) and the American Pharmacists Association (APhA). This will bring Pharmacy CrossRoads listeners an indepth conversation about issues impacting independent community pharmacies."It's been an honor to work with Bruce. With over 40 years of Pharmacy Business experience and as a prolific writer for Pharmacy Times, Drug Topics, Computer Talk, Dispense Times, and other publications, podcasting was a natural fit to draw out Bruce's insights and guidance of relevant conversations about community pharmacy in the U.S." --stated Todd Eury, CEO of RxPR, LLC dba Pharmacy Podcast Network, "There's no other host on the PPN that's connected better with businesses looking to use podcasting as education for pharmacy onwers in a meaninful way which doenst sound like a boring commerical. We're looking forward to adding our 4 new podcast hosts to one of our most popular shows."To listen to the latest Pharmacy CrossRoads podcast featuring the new hosts, click here: (LINK)Subscribe on Spotify, Apple, and all podcast directories.About Pharmacy Podcast Network (PPN)The only platform of its kind, PPN offers a comprehensive range of podcasts and content related to pharmacy, covering topics such as careers, compounding, education, hospital and health system issues, politics, professional development, retail and community pharmacy, senior and long-term care, specialty pharmacy, and student pharmacists.

Heather Haro serves as the Chief Revenue Officer for Diversify Rx, the pharmacy support company that produces the Pharmacy Profit Summit.  Heather is a true professional when it comes to pharmacy operations and marketing.  In this episode she explains how the summit is a bit different than most pharmacy shows and lays out some of the ways attendees are helped to go home after the show and actually implement a couple major changes in their operation. 

One major thing that makes K&B different from other GPO is that the people who run it are also pharmacy owners.  They created the group to help them get better prices and once they did others wanted to join.  Ken Thai, former president of the California Pharmacist Association and owner of dozens of pharmacies and Robert Ojeda, owner of several pharmacies run the group and emphsis two principle goals; bring the best possible by plan to their own stores; and build a network of pharmacy owners who want to benefit from that buy plan and are willing to share and collaborate with others on management, marketing and clinical service programs that have been proven to work.  More info can be obtained at: www.kb-rx.com and or robert.o@kb-rx.com 

15 years ago Kevin Borg took the big risk and opened his pharmacy.  4 years ago he met Shelbi Witt who was looking for advice.  Today both of them have found professional satisfaction and business success.  How, they talk about the processes they used and are joined by Erin Michael of PCCA who has played a central role in both of their journeys.  For more information about the PCCA visit www.pccarx.com   

Fighting PBM abuses is hard, but necessary if independent community pharmacy is to succeed.  In this podcast two articulate and experienced leaders share insights on how pharmacy owners, and industry leaders, can be more successful in their advocacy efforts.  Going to association sponsored Hill Days is one great way to start but, according to these two experts, it takes more than that.  What, why and how is discussed in a simple and straight forward manner.  The good news, donations are not essential but getting to know your elected officials, and their staff members as people, seems to be the key to success.  Reeves and Phipps say we need many more owners to get involved if we are to win this fight.  

According to Dave Falk, President of Sav Mor Pharmacies in central Illinois he has found a way to spend less on advertising and get more.  His secret, he works with a well known marketing agency that specializes in independent community pharmacy.  In this episode he is joined by Nicolle McClure, President of GRx Marketing.  Together they dig deep into the programs and processes they use to help Sav Mor do more and be better.  

Saleem Shah, is a veteran pharmacist and pharmacy owner that has put together a team of experts and launched the Collaborative Patient Care Group.  Drawing upon the expertise and connections in DME, using Technology and hiring and training scores of customer service personnel they are helping pharmacist provide current patients with much needed, and profitable products that improve the quality of their lives.  

Gus Bassani is a pharmacist on a mission.  As the Chief Scientif Officer for PCCA he gets involved in government and regulatory affairs, helps insure products are pure and with helping to ward-off intrusive efforts by the FDA and big pharma.  With more than 20 years at PCCA he is well-known, highly respected and totally committed to help pharmacists practice the art and science of compounding to help people and pets get the care they need.    PCCA --> https://www.pccarx.com/AboutUs/WhoisPCCA   

Adam Robinson, of Saverite drugs in Kentucky was not happy and his staff wasn't either.  So he changed his management style and his pharmacies workflow.  It made a big difference and in this episode he tells us how he did it.  Now he is having other pharmacy owners visit his pharmacy and learning how to emulate his process and speaking at pharmacy conferences.  If you are looking for ways to improve then you'll want to hear what Adam has to say.    

Located in rural Tennessee Marcrom's Pharmacy has been finding ways to do more and be better for decades.  Joe McKamey is the right-hand-man to Ray Marcrom, the owner of this remarkable pharmacy.  In this episode, Joe is joined by Joel Flaker, CEO and founder of Suncrest Solutions, which provides several technology solutions that make prescription pick-up faster and easier for patients.  Joe shares several tips on how Marcrom's uses inventory control, MedSync, drug nutrient depletion, immunization texts,  as well as other technology tools to be successful. 

Two experienced and dedicated female executives take time from their busy schedule to talk  about how the Health Mart program is working to help members move into the future.  Crystal Lennartz, the newly appointed president of Health Mart and Health Mart Atlas is joined by Nancy Lyons, VP and Chief Pharmacy officer in this information packed podcast.  Together they provide insights and heads-up on what new, improved and coming for this major pharmacy franchise.  

There is good news for pharmacy owners and in this episode we hear from two experts who are helping to bring much needed revenue to pharmacies.  And, what's even better the payments are coming from the medical side of the insurance industry, not the pharmacy side.   Jeff Harrell, PharmD., and CEO of Cascadia Pharmacies is joined by Tara Pfund, PharmD with AssureRx.  They talk about the success Harrell is having working with payers to perform clinical services and be compensated.    

In this episode Robyn Amberg, a well-known industry figure interviews Bruce Kneeland and asks him to share examples of tactics he has seen pharmacy owners use to help them succeed.  Kneeland says one such tactic is for pharmacists to realize they are healthcare professionals with expertise in medications.  As healthcare professionals, they can provide a number of services that will generate new revenue and enhance their professional stature.  And he says he first witnessed some of these tactics 50 years ago when he was just starting his career.  It should be noted Robyn Amberg currently works for a major industry firm but prefers to not disclose the company.  She is also the daughter of Bruce Kneeland.  

Late in 2023 the FDA put a hold on the enforcement of the Drug Supply Chain Security Act.  Unfortunately, too many pharmacy owners thought that meant they could relax.  Not so according to two industry experts.  In this podcast they explain the delay in enforcement was necessary because too many companies were not ready to comply.  Now, with more time to prepare it is hoped pharmacies will work with their suppliers and get ready to meet the requirement's.  In this podcast information is shared as to what that means.  And, remember, the clock is still ticking to Nov. 2024.     This episode is brought to you by The Healthcare Distribution Alliance,  sometimes better knows and, HDA.  This organization helps serve the needs of distributors, and wholesalers, who supply medications and healthcare products.  HDA works closely with government agencies and their corporate members to  ensure products are safely stored and distributed.  They are intimately involved with the Drug Supply Chain Security Act, or DSCSA.  For more information on what this law means to you as a pharmacy owner, manager or vendor check out; DSCSA.Pharmacy

Jade Schuckman owns Medicine Plus Pharmacy in Bedford, Indiana.  He is a superstar when it comes to drug nutrient depletion.  Chris Cornelison has created a line of supplements that Schuckman promotes.  In this episode they share information on the what, why and how of selling supplements and propose two things are essential. First quality products; and, second and well organized system.  In this episode they dig deep into key elements of a successful system for success.  Chris Cornelison, CEO and founder of Solutions Rx.  Jade Schuckman owner of Medina Plus Pharmacy, Bedford, Indiana   

Scott Von Deylen, NimbleRx's new V.P. Sales, shares how this new company has created a new revenue service opportunity to pharmacy owners.  This web based service allows consumers to request refills, and pay for their prescriptions and OTC items, from the convenience of their mobile phone or computer. Von Deylen explains how the company can provide the service free to pharmacy owners and how participation in the program actually results in payments to the pharmacy by NimbleRx.      For more information visit: https://www.nimblerx.com/schedule-demo Scott Von Deylen, VP Sales, NimbleRx