Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
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Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
Here's How One Regional Chain Uses Marketing To Boost Profits | Pharmacy Crossroads
Pharmacy Crossroads
32 minutes 28 seconds
1 year ago
Here's How One Regional Chain Uses Marketing To Boost Profits | Pharmacy Crossroads
According to Dave Falk, President of Sav Mor Pharmacies in central Illinois he has found a way to spend less on advertising and get more. His secret, he works with a well known marketing agency that specializes in independent community pharmacy. In this episode he is joined by Nicolle McClure, President of GRx Marketing. Together they dig deep into the programs and processes they use to help Sav Mor do more and be better.
Pharmacy Crossroads
Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
