Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
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Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads
Pharmacy Crossroads
41 minutes 2 seconds
3 months ago
Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads
In this episode of PharmacyCrossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use. The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money. Grass Roots Marketing, that is getting out, being creative and responding to local opportunities is a great way to grow.
Pharmacy Crossroads
Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
