Subscribe to our Newsletter : In this episode of Personal Branding for Business, Olga Bondareva - founder of ModumUp Agency - sits down with Peter Mikeal, VP of Marketing for North America at Globant. Peter shares his unconventional career journey from B2B sales to marketing leadership, and how this dual background shaped his unique approach to go-to-market strategy. Together, they explore: - How Globant built its entire demand generation engine around Account-Based Marketing - and why ABM is more than just a tactic - Why personalization in B2B marketing is no longer optional - and how to actually do it right - How social media and personal branding help marketers build trust and expand their impact - What AI means for the future of B2B marketing - and how to adapt - How joining initiatives like the Elevate B2B Marketing Awards contributes to professional growth - Peter’s favorite resources and habits to stay sharp in B2B marketing A thoughtful and practical conversation with a B2B leader who knows how to bridge the gap between marketing, sales, and technology.

Subscribe to our Newsletter. In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Yovany Jerez, Senior Marketing Director, B2B SMB at AT&T. Here’s what we covered: - Why B2B marketing is nothing like B2C and why it’s more complex than most people think - How to actually reach the right people inside a company - whether it’s the CEO, the buyer, or someone behind the scenes - What good ABM (Account-Based Marketing) really looks like in practice - Why today’s B2B buyers are more informed than ever and what that means for your strategy - How AI is changing the way teams approach targeting, personalization, and campaign strategy - How educating your audience (not pushing a sale) can lead to better results - What changes when you’re working with small businesses vs mid-market vs enterprise clients - And what leading a team of 11,000 people can teach you about staying focused and grounded You’ll also hear Yovany’s take on why keeping things human is key - even at a company as massive as AT&T. Building your own voice and presence can unlock opportunities you didn’t expect. This podcast is produced by ModumUp At ModumUp, we help business leaders grow their online presence, connect with the right audience, and build real B2B relationships that convert. If you’re ready to grow your presence and build meaningful relationships - we’re here for it.

In this episode of Personal Branding for Business, Olga Bondareva, Founder of IBMA (ex-ModumUp), speaks with Joe Morris, former Head of Social Media & Employee Advocacy at Capgemini. Highlights from our discussion: • Employees can authentically promote their company through social media and in-person interactions • Advocacy programs should start with company leaders and focus on motivated employees • Joe shares practical tips on motivating advocates using simple rewards and easy-to-use content • Advocacy supports sales teams, especially through LinkedIn • Clear social media guidelines are necessary to protect both employees and the company • AI tools can be used thoughtfully to help create content while maintaining authenticity • Joe encourages everyone to begin sharing their stories naturally and enjoyably This podcast is produced by IBMA - Innovative B2B Marketing Agency.

In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Todd Swank Senior Director of Strategic Accounts at Oracle. During this conversation, Todd shares how building an authentic personal brand has shaped his career in tech sales. He talks about why he’s been consistently blogging for years. He did it because his blog is a diary and a way to capture the most important memories. As a side effect, this blog made him stand out in a field of B2B tech sales. Showing your personality – not just your professional wins – creates a whole new level of relation with potential customers. This podcast is produced by ModumUp. We manage personal social media profiles to achieve business goals. Engage with prospects and acquire new B2B clients. Build your network on social media with us.

In this episode of Personal Branding for Business, Olga Bondareva speaks with David Joosten, Regional Director at Vodafone Americas and a member of the Forbes Technology Council. They explore the role of authenticity in personal branding, discussing how leaders can maintain a genuine online presence while balancing privacy and vulnerability. David shares insights on AI’s impact on personal branding, leadership, and his high-standards approach to career growth. They also discuss how personal branding shapes corporate strategy, global business communication, and long-term success. Additionally, David reveals how he uses LinkedIn as a powerful relationship-building tool, rather than just a sales platform. This podcast is produced by ModumUp We manage personal social media profiles to achieve business goals. Engage with prospects and acquire new B2B clients. Build your network on social media with us.