In this episode of Personal Branding for Business, Olga Bondareva, Founder of ModumUp, speaks with Todd Swank Senior Director of Strategic Accounts at Oracle. During this conversation, Todd shares how building an authentic personal brand has shaped his career in tech sales. He talks about why he’s been consistently blogging for years. He did it because his blog is a diary and a way to capture the most important memories. As a side effect, this blog made him stand out in a field of B2B tech sales. Showing your personality – not just your professional wins – creates a whole new level of relation with potential customers. This podcast is produced by ModumUp. We manage personal social media profiles to achieve business goals. Engage with prospects and acquire new B2B clients. Build your network on social media with us.