In this episode of Personal Branding for Business, Olga Bondareva, Founder of IBMA (ex-ModumUp), speaks with Joe Morris, former Head of Social Media & Employee Advocacy at Capgemini. Highlights from our discussion: • Employees can authentically promote their company through social media and in-person interactions • Advocacy programs should start with company leaders and focus on motivated employees • Joe shares practical tips on motivating advocates using simple rewards and easy-to-use content • Advocacy supports sales teams, especially through LinkedIn • Clear social media guidelines are necessary to protect both employees and the company • AI tools can be used thoughtfully to help create content while maintaining authenticity • Joe encourages everyone to begin sharing their stories naturally and enjoyably This podcast is produced by IBMA - Innovative B2B Marketing Agency.