Pebble Presents

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/47/4e/10/474e10d9-94e5-893f-b8d1-33c3f48c4710/mza_18271711948959674145.jpg/600x600bb.jpg

Pebble Presents

Pebble Strategy

8 episodes

3 days ago

In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discuss...

Marketing

Business

RSS

All content for Pebble Presents is the property of Pebble Strategy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

Episodes (8/8)

Pebble Presents

Episode 7: The Future of Insights and Innovation with Tiffany McNeil

3 days ago

1 hour 1 minute

Pebble Presents

Episode 6: Building Strong Brands from the Inside Out with Butler Looney

In this episode of Pebble Presents, host Emelia Rallapalli chats with Butler Looney to talk design and building strong brands from the inside out. Butler discusses how he went from an art history major to Executive Creative Director at a tech company, the importance of having a clear and focused design brief for creatives, and why he has developed a sense of empathy for business stakeholders when making a case for design within companies and organizations. Emelia Rallapalli is the founder of ...

2 weeks ago

1 hour 1 minute

Pebble Presents

Episode 5: Decoding the Strategic Role of Sales in Organizations with David Humphreys

In this episode, Pebble Presents, host Emelia Rallapalli talks with seasoned sales executive, David Humphreys. David details his journey into sales (by way of engineering), the importance of research in effective sales strategies, and the intricacies of value-based sales. Together, Emelia and David discuss the intersection of sales and marketing research, the necessity of a structured sales process, and the critical role of market research in product development and risk management. If ...

3 months ago

54 minutes

Pebble Presents

Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre

In this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability. This conversation delves into the best time in product life cycles to conduct pricing research, various methodologies available, and how to select the right study based on development stages and risk tolerance. They also...

3 months ago

29 minutes

Pebble Presents

Episode 1: Emerging opportunities for researchers in the world of strategy with Marilena D’Amone

Pebble Presents Marilena D’Amone, a seasoned insights professional, to chat with Emelia about the evolving landscape of strategy and insights in research. They discuss Marlena's journey from research agency to client-side roles, the importance of understanding business needs, four key principles that drive business impact in insights work, and her advice for existing and aspiring qualitative researchers. They also discuss the shocking fact that a very small percentage of insights lead to busi...

4 months ago

48 minutes

Pebble Presents

Episode 2: Asian A.V. Club: The art of entertainment journalism with Stevie Wong

In this episode, Pebble Presents Stevie Wong, an award-winning journalist and founder of Asian A.V. Club. Emelia and Stevie discuss how his career evolved from advertising student to an internationally recognized entertainment journalist of 30+ years. They dive into Stevie’s specialized approach to interviewing as a self-proclaimed conversationalist, including his uncanny ability to build rapid rapport with celebrities for interviews. Emelia unearths similarities between Stevie's interviewing...

4 months ago

52 minutes

Pebble Presents

Episode 3: Marketing in the music and audio technology industry with Saf Elmansour

In this episode, Pebble Presents Saf Elmansour, a global marketing expert with over 20 years of experience. Emelia and Saf talk about his journey in marketing and his work in the music and audio technology industries, particularly with AutoTune. Together, they explore the importance of brand protection, strategies for reclaiming brand identity, and nuances of global marketing management, emphasizing the need for cultural fluency. Their discussion highlights the importance of integrity and hum...

4 months ago

50 minutes

Pebble Presents

TRAILER: Pebble Presents with Emelia Rallapalli

Hi, there! I'm your host, Emelia Rallapalli, founder of Pebble - a brand strategy and marketing research consultancy. Pebble Presents is where we talk about creativity, marketing, innovation, and all the "AHA!"s in between. I'm glad you're here. Welcome to Pebble Presents!

1 year ago