In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discuss...
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In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discuss...
Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre
Pebble Presents
29 minutes
3 months ago
Episode 4: Pricing Research for Better Marketing Strategy with Renato Silvestre
In this episode of Pebble Presents, host Emelia Rallapalli is joined by founder of Strategence, Renato Silvestre. They discuss the critical role of pricing research and explore the importance of pricing in determining budgets, go-to-market strategies, and profitability. This conversation delves into the best time in product life cycles to conduct pricing research, various methodologies available, and how to select the right study based on development stages and risk tolerance. They also...
Pebble Presents
In this episode, Pebble Presents Tiffany McNeil, a brand and innovation strategist and insights executive. Together, Emelia and Tiffany discuss Tiffany's journey into the field, the critical role of insights in driving innovation, and the balance between research and business realities. Tiffany shares her experiences in various organizations, emphasizing the importance of understanding consumer needs and the evolving landscape of research methodologies, including the impact of AI. The discuss...
