On the Road with Rick Currier

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On the Road with Rick Currier

Foundry

41 episodes

7 months ago

Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin

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All content for On the Road with Rick Currier is the property of Foundry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin

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Episodes (20/41)

On the Road with Rick Currier

Navigating Partner Marketing & Career Growth with Deanna McNulty

What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever.

7 months ago

38 minutes

On the Road with Rick Currier

Scaling a Partner Ecosystem: Meaghan Moore on ServiceNow’s Growth Strategy

How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention.

7 months ago

25 minutes

On the Road with Rick Currier

The Story of DEMO: Behind the Scenes with CIO Host, Keith Shaw - OTR #039

This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one!

8 months ago

40 minutes

On the Road with Rick Currier

Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran - OTR #038

In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth.

8 months ago

41 minutes

On the Road with Rick Currier

2025 Enterprise AI Priorities and State of the CIO with John Gallant - OTR #037

Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results.

8 months ago

43 minutes

On the Road with Rick Currier

Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat - OTR036

Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships.

9 months ago

35 minutes

On the Road with Rick Currier

Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis - OTR #035

Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most.

9 months ago

1 hour 7 minutes

On the Road with Rick Currier

Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry - OTR #034

Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies.

10 months ago

35 minutes

On the Road with Rick Currier

Inside NetApp’s Growth Strategy with Business Leader and CMO Gabie Boko - OTR #033

In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships.

11 months ago

36 minutes

On the Road with Rick Currier

Mastering B2B Influencer Marketing with Corporate Bro’s Ross Pomerantz - OTR #032

In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing content creation with business demands, including running a newsletter, managing an investment group, and staying true to his authentic voice. Ross also delves into the evolving world of influencer marketing, offering insights on how sales professionals can leverage humor, vulnerability, and personal branding to build lasting connections. Tune in for a candid conversation about navigating the modern business landscape while staying real, relevant, and relatable.

11 months ago

50 minutes

On the Road with Rick Currier

How to navigate the AI marketing craze with Intel's CMO, Brett Hannath - OTR #031

Tune in for an inspiring conversation with Brett Hanath, CMO of Intel, as he shares his journey in reshaping Intel's marketing strategy for a bold, business-focused future. In this episode, Brett dives into the pivotal shift from consumer to B2B marketing, highlighting why AI inference is the real game-changer. He also reveals how aligning with Intel’s product roadmap and collaborating with hyperscalers like AWS is transforming the tech giant’s approach to partnerships and innovation. Get an inside look at how Brett’s vision for balancing creativity with operational excellence, while staying grounded in authentic messaging keeps Intel's brand both relevant and impactful. Whether you're a marketer, tech enthusiast, or just curious about the inner workings of an industry leader, this episode is packed with valuable insights you won’t want to miss!

1 year ago

1 hour 8 minutes

On the Road with Rick Currier

Unlocking Success with Creativity and Data: Vinita Srivalsan’s Strategy at Couchbase - OTR #030

This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights the excitement of working with partners like AWS and Infosys, and how these collaborations create value. Vinita also discusses her son’s tech journey, building a successful party app out of high school, and the balance between entrepreneurship and education. She shares insights on cultural influences in global marketing and the importance of creativity in driving success.

1 year ago

37 minutes

On the Road with Rick Currier

Align Event and Digital Strategies Like a Pro: Insights from Etienne Katz - OTR #029

Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful business decisions, providing tips for aligning event marketing with enterprise goals.

1 year ago

36 minutes

On the Road with Rick Currier

How to Market to Enterprise CIOs: Expert Tips from Lee Rennick of CIO Leadership Live - #028

This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss the evolving challenges CIOs are facing, the slower-than-anticipated adoption of AI, and the critical role of data in driving tech innovation. Lee also highlights how marketers can better connect with CIOs through targeted, personalized strategies that cut through the clutter. Packed with actionable insights, this episode is a must-listen for anyone looking to engage tech leaders and understand the shifting landscape of digital transformation.

1 year ago

35 minutes

On the Road with Rick Currier

Waleed Rashid on leveraging resilience to build strong partnerships at Acquia - OTR #027

In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and managing complex partnerships. Waleed emphasizes the importance of trust, transparency, and relationship-building in both personal and professional life. Throughout the conversation, he reflects on how his varied experiences have shaped his approach to success in business and beyond.

1 year ago

1 hour 4 minutes

On the Road with Rick Currier

Global Insights: Kristin Gower on B2B Marketing and Leadership - OTR #026

In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space!

1 year ago

24 minutes

On the Road with Rick Currier

From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results - OTR #025

This week, Rick is joined by Tanguy Le Roux, Global Head of Partner Marketing at HCL Software. Listen in as Tanguy shares his career journey from banking in France to tech marketing in NYC, emphasizing partner marketing success, customer relationships, and the importance of presentation quality. He discusses how leveraging banking skills in tech and taking data-driven risks has led to professional success. Together, they highlight the need to adapt to different work styles and cultures to avoid misunderstandings in the workplace.

1 year ago

44 minutes

On the Road with Rick Currier

The State of Partner Marketing- OTR #024

In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape your marketing efforts for maximum impact. Join us as we unpack the key findings from the survey, share valuable insights from past guests and practical advice that will help you enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss.

1 year ago

31 minutes

On the Road with Rick Currier

Inside Google Cloud: Aimee Catalano on Building a Partner Marketing Powerhouse - OTR #023

Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as a woman in tech. Discover best practices for partner relationships, career development, and embracing AI in marketing. Tune in for insights on promoting diversity, overcoming unconscious bias, and leading with kindness.

1 year ago

49 minutes

On the Road with Rick Currier

Creating a global movement: Asher Mathew on the success of Partnership Leaders - OTR #022

In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher's move from Pakistan to San Jose, and the value of partnership leadership. Asher highlights building a tech professional community and the evolving role of Chief Partner Officers. The episode also covers partner-led growth and collaboration with companies like HubSpot and Salesforce.

1 year ago

50 minutes