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On The Drive
Cindy Lawrence
76 episodes
1 month ago
Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
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Automotive
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All content for On The Drive is the property of Cindy Lawrence and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
Show more...
Automotive
Education,
Business,
Entrepreneurship,
Leisure
Episodes (20/76)
On The Drive
Ep. 75 - Shifting Gears with Linda Barnette: From the Door to the Deal
Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
Show more...
1 month ago
16 minutes

On The Drive
Ep. 74 - The Clickable Service Drive: Digital Fast Signs, QR Cards & the ServiceAdvisor.com Launch
This week, Steve Schau joins Cindy to unpack how Fast Digital's QR-code menus, and e-business cards remove friction on the service drive 👉 Special Giveaway Alert! Steve is giving away 50 FREE e-business cards each powered with a custom landing page. The first 100 listeners who sign up will be entered into a special drawing—50 winners out of 100 entries. Do you feel lucky? Plus, Steve announces the launch of ServiceAdvisor.com, a new LinkedIn-style platform exclusively built for and used by au...
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1 month ago
37 minutes

On The Drive
Ep. 73 - Road Hazard vs. Insurance: What’s Really Covered?
Not all road hazard protection is created equal—and the fine print can make or break your wallet. In this episode of On The Drive with Cindy Lawrence, we break down the differences between road hazard coverage and car insurance claims. From repair vs. replacement policies, to where coverage is honored, to why pricing with installation and protection matters—details are everything. We’ll also spotlight the big players like Dealer Tire and Tire Rack, who are helping dealerships turn tire progra...
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2 months ago
28 minutes

On The Drive
Ep. 72 - Key West Sunsets & Poolside Conversations with Bob Shaw
This episode of On The Drive with Cindy Lawrence comes to you poolside from the Hyatt Centric in Key West—just steps from Mallory Square, where the crowd gathers each evening to cheer the sunset. We’re here for the second annual Steve Shaw Leadership Event, better known as his “Grateful Tour.” This isn’t your typical retreat. Steve brought together the people who’ve shaped his journey—his very first customer who came in from Mexico and out of retirement, current fixed ops directors, his famil...
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2 months ago
20 minutes

On The Drive
Ep. 71 - Reaching the Unreachable: How Linda Barnette Turns Cold Introductions into Lifelong Partnerships and Dealership Success
🎧 Some people close deals. Others change the game entirely. In this episode of On The Drive with Cindy Lawrence, meet the powerhouse behind some of the nation’s most successful dealership transformations—Linda Barnette. From high-stakes sales training rooms to the strategic table of mergers and acquisitions, and all the way to the concrete foundation of new dealership builds, Linda’s career has spanned it all. But ask her the real secret? It’s not about a flashy pitch or the bottom line—it’s ...
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2 months ago
28 minutes

On The Drive
Ep. 70 - Get Out of My Way, I Need a Drink (and a Technician)
This week on On The Drive with Cindy Lawrence, we’re jumping headfirst into another real-world convo about one of the industry’s biggest concerns: technician shortages. What do you say when someone asks, "So, what do you do?" while waiting in line for a drink? Well, if you're in fixed ops, the answer might come with a side of exhaustion and a shot of truth. Veteran techs are hanging up their wrenches, worn down by ever-changing technology and the toll it takes on their bodies. Meanwhile, youn...
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2 months ago
27 minutes

On The Drive
Ep. 69 - Bertha Benz: The First Road Trip Warrior & First Woman in the Automotive Hall of Fame.
And fittingly, this episode drops on August 5th—the same day Bertha rode into the early morning light to change history. 🌅 Don’t miss this ride through time, innovation, and unstoppable determination! Picture this: it’s August 5, 1888. At dawn, Bertha Benz, 39 years old and fueled by fierce determination, quietly rolls her husband’s Benz Patent-Motorwagen out of their Mannheim home. With her teenage sons Richard (15) and Eugen (13), she launches a secret mission—no permission, no roads, no ...
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3 months ago
32 minutes

On The Drive
Ep. 68 - Is it Live or is it Memorex? Featuring Thuy from MIA on the Rise of Conversational AI in Automotive
🎙️In this episode of On The Drive with Cindy Lawrence, we dive into the question everyone in automotive is starting to ask: Is it real or is it AI? 🤔 Thuy from MIA joins us to talk about how their true conversational AI is transforming dealership sales and service—especially in BDCs and campus-store environments. MIA is not decision-tree based like so many others. It listens, responds, and engages like a real person—holding full conversations that drive results. 🤖🚗 We discuss how MIA is helpi...
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3 months ago
28 minutes

On The Drive
Ep. 67 - Reaching the Unreachable: Building Bonds and Dealerships with Linda Barnette
🎧 Some people close deals. Others change the game entirely. In this episode of On The Drive with Cindy Lawrence, meet the powerhouse behind some of the nation’s most successful dealership transformations—Linda Barnette. From high-stakes sales training rooms to the strategic table of mergers and acquisitions, and all the way to the concrete foundation of new dealership builds, Linda’s career has spanned it all. But ask her the real secret? It’s not about a flashy pitch or the bottom line—it’s ...
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3 months ago
28 minutes

On The Drive
Ep. 66 - DISC-Overing What Drives People: Personality Behind the Wheel
🎙️In this episode of On The Drive with Cindy Lawrence, I chat with the amazing Katy Wolda about the DISC personality model—a powerful tool that helps you connect better with customers and teammates, whether you're managing up, down, or across the service drive. 🚗🛠️ Originally developed by psychologist William Moulton Marston (who also created Wonder Woman! 🦸‍♀️), DISC breaks down personalities into four main types: D – Dominance 💼: Direct, decisive, loves efficiency. Keep it short and factual...
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3 months ago
23 minutes

On The Drive
Ep. 65 - Chasing Metrics: The Fine Line Between Goals and Growth
Dave Rodgers returns to talk about the double-edged sword of chasing metrics. While goals are critical for training and maintaining team performance, too much focus on the numbers can lead to shortcuts, misaligned priorities, and bad behavior. Together, we explore how reports should guide your attention—not define your success. Just like in football, the game is often won in inches. Tune in for real talk on balance, leadership, and the mindset it takes to train to maintain. ✨ Love what you he...
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4 months ago
42 minutes

On The Drive
Ep. 64 - From Fate To Ferrari: Christy Cartaya’s Drive Into Luxury Automotive
This week on On The Drive with Cindy Lawrence, we sit down with Christy Cartaya, Vice President of Marketing and Brand Management at The Collection in Miami. Christy shares her unexpected journey from the fast-paced world of marketing into the elite tier of automotive retail—where brands like Ferrari, Audi, Porsche, and McLaren are part of her daily landscape. What started as a twist of fate turned into a remarkable career, and today, Christy leads a powerhouse team at one of the most prestig...
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4 months ago
41 minutes

On The Drive
Ep. 63 - Warranty Goodwill: The Art Of The Assist (with Dave Rogers)
From fried wires (thanks, neighborhood squirrels 🐿️) to those “oops” repairs that don’t quite fit the warranty box, Cindy and Dave break down when dealerships step up—even if the coverage technically doesn’t. Whether it’s a split bill, a friendly favor, or a behind-the-scenes push from your advisor, this episode reminds us that a loyal customer, a good attitude, and a weird accident can still earn you some love. 🔧 Under the Hood This Week: What qualifies as goodwill (hint: it’s not magic—it’s...
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4 months ago
35 minutes

On The Drive
Ep. 62 - The Good, The Bad, And The Gangster — How I Was Saved By A Pineapple
In this unforgettable true story, Cindy takes us back to her early 20s, working in a high-end automotive accessory shop where cash was common, characters were colorful, and one day… danger walked through the door. When three suspicious men entered the store and tension filled the air, Cindy’s instincts kicked in. No transaction. No words. Just the weight of a moment — and a single code word: “Pineapple.” It wasn’t just a safe word. It was a lifeline. Featuring the mysterious Mr. G (yes, he ca...
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4 months ago
18 minutes

On The Drive
Ep. 61 - Twenty Cars, Two Neighbors & One Pigeon: On The Drive with Carolina Rush
In this fun, fast-paced episode of On The Drive, I sit down with my good friend, fellow Delray Beach neighbor, and fellow podcaster Carolina Rush—a woman who’s bought over 20 cars and has the stories to prove it. We chat about the real-deal relationship between customers and service advisors, the value of kindness, and how just saying thank you can be the best tip of all. Carolina shares a hilarious and eye-opening moment at a Jeep dealership involving a broken radio, a backup camera, and a s...
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5 months ago
46 minutes

On The Drive
Ep. 60 - Sooner, Not Later: The Road To The Million Mile Club with Dave Rogers
In this episode of On The Drive with Cindy Lawrence, I sit down with automotive expert Dave Rogers to bust some of the most common maintenance myths. We dive into why earlier is better when it comes to service intervals—and how pushing it too far can cost you more in the long run. We break down the conventional vs synthetic oil debate, including how some synthetic oils are thinner than cooking oil (yep, you read that right). What about those “lifetime fluids”? Dave asks the million-dollar que...
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5 months ago
36 minutes

On The Drive
Ep. 59 - Grit, Giggles & Balls The Size Of Texas: Selling DMS Trailblazer with Cate Ojala At Tekion
In this week's episode, we sit down with Cate Ojala from Tekion, a relatively new DMS solution making waves in the automotive space. Cate isn’t just another software rep—she’s a seasoned pro with deep roots in fixed operations, and it shows in how she connects with dealers on a real level. We dive into her bold approach to dealership sales, from AI-powered research on ownership and systems to her favorite strategy—the classic stop-and-knock. One such visit didn’t go as planned when the dealer...
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5 months ago
35 minutes

On The Drive
Ep. 58 - Hard Truth About Soft Skills:  Being The Heart At Work
In another powerful episode of On The Drive with Cindy Lawrence, we’re hitting the gas on one of the most vital—and often overlooked—factors in dealership success: culture. Joining Cindy is the inspiring Amy Davis, founder of Rise Above Life Coach, as they dig deep into what it really means to build and sustain a high-performance team environment. From the front lines of the service drive to the corner office, they explore the importance of putting the right people in the right seats, leading...
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5 months ago
41 minutes

On The Drive
Ep. 57 - From Sidekick to Center Stage: The Pass or Fail Philosophy with Steve Shaw
In this high-octane episode, Cindy Lawrence reunites with her longtime mentor, industry icon, Steve Shaw. What starts as a nostalgic ride down memory lane turns into a masterclass on the "Pass or Fail" philosophy—Steve’s game-changing approach to customer communication, sales integrity, and turning gray areas into green lights. From overcoming objections to ditching those fuzzy "recommendations" in favor of clear, confident guidance, Steve breaks it all down with humor, humility, and ha...
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6 months ago
31 minutes

On The Drive
Ep. 56 - Breaking The Mold: Women Thriving In Automotive – Do You Work Here?
This week, inspired by a powerful group discussion assembled by Dave Foy, I took to the microphone to reflect on my journey in the automotive industry. While I’ve been fortunate to work alongside supportive leaders who mentored and shaped my career, not every experience has been smooth. In this episode, I share a few memorable stories of moments when customers pushed back—those challenging encounters that taught me just as much as the positive ones. These are the real stories from the service...
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6 months ago
20 minutes

On The Drive
Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...