Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
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Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
Ep. 59 - Grit, Giggles & Balls The Size Of Texas: Selling DMS Trailblazer with Cate Ojala At Tekion
On The Drive
35 minutes
5 months ago
Ep. 59 - Grit, Giggles & Balls The Size Of Texas: Selling DMS Trailblazer with Cate Ojala At Tekion
In this week's episode, we sit down with Cate Ojala from Tekion, a relatively new DMS solution making waves in the automotive space. Cate isn’t just another software rep—she’s a seasoned pro with deep roots in fixed operations, and it shows in how she connects with dealers on a real level. We dive into her bold approach to dealership sales, from AI-powered research on ownership and systems to her favorite strategy—the classic stop-and-knock. One such visit didn’t go as planned when the dealer...
On The Drive
Buckle up—because getting in the door is just the beginning! 🚗💨 In this episode, Cindy Lawrence sits down again with industry powerhouse Linda Barnette to talk about reaching the unreachable and turning tough objections into open roads. Together, they dive into the art of asking the right questions, setting the stage for a successful meeting, and presenting in a way that helps you win the deal. From overcoming roadblocks to fueling conversations that matter, this is your service-drive playboo...
