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NotBasicBlonde Podcast
Olya Novozhylova
236 episodes
1 week ago
Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s  Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully  exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s  Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully  exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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Entrepreneurship
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Episodes (20/236)
NotBasicBlonde Podcast
The Solidcore $200M Playbook: Fundraising, Focus, Finish, Mistakes, Fixes, and Wins - Meet Anne Mahlum
Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s  Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully  exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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1 week ago
50 minutes

NotBasicBlonde Podcast
Part 2 - Forbes and Entrepreneur Magazine Storytelling Expert - The Narrative Edge: Authentic Storytelling That Meets The Moment - Meet Dr. Rod Berger
Episode 231 : Part 2This episode digs into the mechanics and organizational uses of storytelling. We examine why vulnerability and conflict are core to authentic leadership and growth, showing how tension creates stakes, invites trust, and enables real change. Practical guidance follows for leaders, organizations, and entrepreneurs on using story to build inclusion, resilience, and adaptability — from framing decisions to surfacing diverse voices and modeling narrative repair..The episode also covers reflection practices and “version control” for personal narratives: how to iterate, archive, and intentionally update stories as circumstances and values evolve. We close with a forward-looking conversation about storytelling in an AI-driven era — challenges of synthetic communication, the premium on nuance and provenance, and new tools for amplification. For entrepreneurs who feel their stories are ordinary, the message is clear: ordinariness is a source of relatability and agency — find the turning points, stakes, and choices, and you have a meaningful, useful story.Guest Dr. Rod Berger https://www.instagram.com/drrodbergeri s a keynote speaker, professional moderator, and a globally recognized expert in strategic storytelling, celebrated for his groundbreaking work in narrative communication, leadership, and media. As the author of the highly anticipated book, The Narrative Edge: Authentic Storytelling That Meets the Moment (Wiley, November 2025), Dr. Berger explores the art, complexity, and transformative power of authentic storytelling across personal, professional, and global contexts. His book delivers actionable insights for professionals and leaders seeking to deepen connection, inspire teams, and ignite purposeful change through narrative.With over two decades of experience and more than 4,000 interviews worldwide—including notable conversations with global icons such as the late Pope Francis, NBA legend Magic Johnson, and F1 World Champion Jenson Button—Dr. Berger combines rich curiosity with a storyteller’s intuition. His interviews, articles, and podcasts have been featured in Forbes, Entrepreneur Magazine, and Los Angeles Magazine, and he currently serves as Editor-at-Large for Fair Observer. Dr. Berger is also renowned for his influential podcast, “Headroom with Dr. Rod Berger,” delivering in-depth stories with thought leaders, prime ministers, and innovators from around the globe. Earlier this year, Dr. Berger moderated a live keynote alongside Presidential Medal of Freedom recipient, Nobel Prize Nominee, and the 'Grandmother of Juneteenth', Opal Lee. A former guest lecturer at Vanderbilt University's Owen Graduate School of Management and advisor to educational and humanitarian organizations worldwide, Dr. Berger’s expertise shapes brands, builds trust, and cultivates strong workplace cultures with impact, empathy, and influence. He holds the inaugural Pangea International Literacy Award for his work in Eastern Africa and is recognized as a leading voice in the Voices of the Future series out of DubaiHost Olyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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2 weeks ago
25 minutes

NotBasicBlonde Podcast
Forbes and Entrepreneur Magazine Storytelling Expert - The Narrative Edge: Authentic Storytelling That Meets The Moment - Meet Dr. Rod Berger
Episode 231: Part 1In this episode Dr. Rod shares storytelling as a strategic practice for agency and leadership. We trace the origin of using story beyond art — as a cross-cultural tool that empowers individuals and leaders to shape influence across generations. The conversation highlights origin stories and practical steps for reclaiming authorship when personal narratives have been written by others: naming influences, excavating overlooked facts, and practicing small rewrites that shift identity and choices.You’ll hear patterns distilled from thousands of interviews — recurring themes of resilience, meaning-making, and the connective power of vulnerability. The host introduces a modular, choose-your-own-adventure structure for the book that lets listeners pick pathways relevant to their context and apply concise storytelling frameworks. The main takeaway: story work is actionable — by intentionally crafting and rehearsing narrative moves, anyone can increase agency, credibility, and directional clarity.GuestDr. Rod Berger https://www.instagram.com/drrodbergeri s a keynote speaker, professional moderator, and a globally recognized expert in strategic storytelling, celebrated for his groundbreaking work in narrative communication, leadership, and media. As the author of the highly anticipated book, The Narrative Edge: Authentic Storytelling That Meets the Moment (Wiley, November 2025), Dr. Berger explores the art, complexity, and transformative power of authentic storytelling across personal, professional, and global contexts. His book delivers actionable insights for professionals and leaders seeking to deepen connection, inspire teams, and ignite purposeful change through narrative.With over two decades of experience and more than 4,000 interviews worldwide—including notable conversations with global icons such as the late Pope Francis, NBA legend Magic Johnson, and F1 World Champion Jenson Button—Dr. Berger combines rich curiosity with a storyteller’s intuition. His interviews, articles, and podcasts have been featured in Forbes, Entrepreneur Magazine, and Los Angeles Magazine, and he currently serves as Editor-at-Large for Fair Observer. Dr. Berger is also renowned for his influential podcast, “Headroom with Dr. Rod Berger,” delivering in-depth stories with thought leaders, prime ministers, and innovators from around the globe. Earlier this year, Dr. Berger moderated a live keynote alongside Presidential Medal of Freedom recipient, Nobel Prize Nominee, and the 'Grandmother of Juneteenth', Opal Lee. A former guest lecturer at Vanderbilt University's Owen Graduate School of Management and advisor to educational and humanitarian organizations worldwide, Dr. Berger’s expertise shapes brands, builds trust, and cultivates strong workplace cultures with impact, empathy, and influence. He holds the inaugural Pangea International Literacy Award for his work in Eastern Africa and is recognized as a leading voice in the Voices of the Future series out of DubaiHost Olyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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2 weeks ago
31 minutes

NotBasicBlonde Podcast
The One Trade That Changed Everything: A Trader’s Confession - Smart Money Moves for Chaotic Markets - Meet Jon Najarian
Episode 230The One Trade That Changed Everything: A Trader’s Confession - Smart Money Moves for Chaotic Markets In this episode veteran options trader and commentator Jon Najarian walks listeners through his path into options trading, revealing the pivotal moment that set his focus and the trade that taught him his biggest lessons in discipline and risk management. Najarian discusses how trade wars, government shutdowns and other macro events shape market behavior, and explains how options‑flow and retail order flow have altered dynamics over the past five years. He outlines the most common beginner mistakes (and corrective habits emphasized by Market Rebellion), shares his approach to trading volatility around earnings and Fed decisions, and describes when he favors defined‑risk structures versus directional plays. Najarian also covers the psychology of trading—managing fear and FOMO—and offers practical coaching tips. Finally, he weighs the benefits and risks of commission‑free/social trading, suggests how regulators should balance access with protection, highlights sectors he’s watching now, and gives long‑term skills and habits for listeners building multi‑decade trading plans.GuestJon Najarian, ‘‘DRJ,” was a linebacker for the Chicago Bears before he turned to another kind of contact sport – trading on the Chicago Board Options Exchange. He became a member of the CBOE, NYSE, CME and CBOT and worked as a floor trader for some 25 years.In 1990 he founded Mercury Trading, a market-making firm at the Chicago Board Options Exchange (CBOE), which he sold in 2004 to Citadel, one of the world’s largest hedge funds. In 2005 Jon co-founded optionMONSTER and tradeMONSTER. He partnered with private equity firm General Atlantic Partners in 2014 and they sold the firm to E*Trade for $750 million in September of 2016. Today, he is a professional investor, money manager and media analyst.Jon has earned a reputation in the industry as an options trading expert and pioneer. He developed and patented trading applications and algorithms used to identify unusual activity in stock, options, and futures markets. optionMONSTER, the options news and education site he co-founded, was described by Securities Industry News as “content king of the options business.” For years, tradeMONSTER was consistently rated “Best for Options Traders” by Barron’s and was the first online broker to deploy streaming, desktop-like trading in a web browser.Jon and Pete invest in and work with start-ups via Rebellion Partners, a venture consulting firm they launched in 2015. In 2016 Jon and Pete co-founded Market Rebellion, a company focused on educating the individual investor.Formerly, Jon was a 16-year contributor to a variety of CNBC programs including Worldwide Exchange, The Halftime Report, Fast Money, and Power Lunch. Today, you can catch Jon on Fox Business and Market Rebellion’s exclusive, regularly scheduled shows on Market Rebellion TV.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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1 month ago
50 minutes

NotBasicBlonde Podcast
Million-Dollar Moves: Kyle Fraser's Survivor Playbook - Meet Kyle Fraser - Winner Of the Sole Survivor on CBS, Season 48
Episode 229Million-Dollar Moves: Kyle Fraser’s Survivor PlaybookIn this episode, Kyle Fraser shares his journey from applicant to Sole Survivor. Kyle explains what pushed him to apply and when he committed to playing, then connects how his background as a teacher and lawyer shaped a methodical, investigative approach to strategy and social play. He outlines his pre-game routine—mental conditioning, physical prep, and game planning—and assesses how accurately the TV edit captured his personality and moves.After weeks of living in Fiji, outwitting, outplaying, and outlasting the competition, Kyle walked away with the $1,000,000 prize and the title of sole survivor. Celebrated for his sharp strategy, clutch immunity performances, and knack for earning trust in cutthroat moments, his season has been labeled one of the most thrilling in recent memory.Kyle identifies the single moment that defined his season and breaks down his core strategy: amplifying a likable persona while concealing his legal career, using investigative instincts over surface-level reads, and adapting tactics as the game progressed. He contrasts early alliance-building with late-game maneuvering and describes how he balanced being likable enough to earn trust with making the hard, cutthroat moves needed to win.Finally, Kyle discusses life after the show—how the win altered his personal and professional life, the practical steps he’s taken with the money (and why a safety net mattered), the judge who helped him manage work and filming, and what Survivor taught him about resilience and priorities.Host Olyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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1 month ago
33 minutes

NotBasicBlonde Podcast
How To Turn Audience Into Long-Term Wealth- Building a Robust, Scalable Business, That Goes Beyond Social Media Part 2 _ Meet Jennifer Powell
Episode 228: Part 2In this episode, Jennifer's story isn't just about business growth; it's about redefining what's possible for creators and giving them the tools to become industry leaders in their own right.Jennifer's expertise has been spotlighted in leading outlets including BoF, Forbes, and Vogue Business.Talking Points: Multiple Streams, Maximum Stability: Practical ways to diversify income beyond brand deals, so your business thrives no matter the algorithm. Data-Driven Decisions: Using your social media analytics to choose the right product to develop and avoid costly missteps. The Creator Business Blueprint: Affiliate revenue streams, choosing the right platforms, scaling smart, and how to stop overthinking and start taking strategic action.GuestJennifer has built a career transforming creators into globally recognized brands, securing groundbreaking licensing deals for names like Chiara Ferragni, Rumi Neely, and Sincerely Jules.Known as the "influencer's influencer," she's the woman who spotted the creator economy in 2008 before it had a name, leaving a thriving career as a top modeling agent in 2017 to represent fashion bloggers (back when people still asked, "Wait... what's a blogger?"). That leap didn't just pay off; it rewrote the rules of the industry. She saw the future: a world where creators could be more than just a middleman for brands.Now, as the CEO of JP Inc., she's built licensing deals, capsule collections, and product launches for icons like Danielle Bernstein. She's the first person credited with representing digitally native talent, a Business of Fashion 500 honoree, and the creator of The Creator's Path to Product, a course that shows influencers exactly how to turn their trust with an audience into long-term wealth through their own products. Other agencies even send their talent to Jennifer when it comes to IP, because she's one of the few who knows how to transform analytics from affiliate sales and brand partnerships into multi-million-dollar licensing strategies.Host Olyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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1 month ago
21 minutes

NotBasicBlonde Podcast
How To Turn Audience Into Long-Term Wealth -Building a Robust, Scalable Business, That Goes Beyond Social Media - Meet Jennifer Powell - Part 1
Episode 228: Part 1In this episode, Jennifer's story isn't just about business growth; it's about redefining what's possible for creators and giving them the tools to become industry leaders in their own right.Jennifer's expertise has been spotlighted in leading outlets including BoF, Forbes, and Vogue Business.Talking Points: Licensing 101: What creators need to know about licensing their IP, and how to turn ideas into profitable long-term deals. From Influence to Ownership: How creators can build a consumer products business through licensing Multiple Streams, Maximum Stability: Practical ways to diversify income beyond brand deals, so your business thrives no matter the algorithm. Data-Driven Decisions: Using your social media analytics to choose the right product to develop and avoid costly missteps. The Creator Business Blueprint: Affiliate revenue streams, choosing the right platforms, scaling smart, and how to stop overthinking and start taking strategic action.GuestJennifer https://www.instagram.com/hellojpinc has built a career transforming creators into globally recognized brands, securing groundbreaking licensing deals for names like Chiara Ferragni, Rumi Neely, and Sincerely Jules.Known as the "influencer's influencer," she's the woman who spotted the creator economy in 2008 before it had a name, leaving a thriving career as a top modeling agent in 2017 to represent fashion bloggers (back when people still asked, "Wait... what's a blogger?"). That leap didn't just pay off; it rewrote the rules of the industry. She saw the future: a world where creators could be more than just a middleman for brands.Now, as the CEO of JP Inc., she's built licensing deals, capsule collections, and product launches for icons like Danielle Bernstein. She's the first person credited with representing digitally native talent, a Business of Fashion 500 honoree, and the creator of The Creator's Path to Product, a course that shows influencers exactly how to turn their trust with an audience into long-term wealth through their own products. Other agencies even send their talent to Jennifer when it comes to IP, because she's one of the few who knows how to transform analytics from affiliate sales and brand partnerships into multi-million-dollar licensing strategies.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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1 month ago
30 minutes

NotBasicBlonde Podcast
Entreprenista - Secrets To Running a Biz From Women Who've Done It - Meet Courtney Spritzer
Episode 227In this episode, Courtney Spritzer the co-founder of Entreprenista recounts her journey and the market gap she addressed by creating a practical ecosystem for women entrepreneurs—combining mentorship, skill-building, and community. She discusses early challenges (funding, visibility, cultural barriers) and how partnerships, iterative product development, and member feedback helped overcome them. The conversation covers how Entreprenista builds community through local chapters, cohorts, and masterclasses, its data-driven tools and virtual incubators, a standout member success story, and actionable advice for hesitant founders. Finally, she outlines growth plans and how emerging technologies like AI and analytics are being used to expand and strengthen support for women-led businesses.GuestCourtney Spritzer is an Entrepreneur and Co-Founder of the famous Entreprenista https://www.instagram.com/entreprenistasEntreprenista, our mission is to empower women founders by sharing their stories, offering invaluable business insights, and fostering a vibrant community of support. We believe that success is built through meaningful connections and collaborations, and we’ve created a space where women can learn, grow, and thrive together. Through our engaging podcast, hands-on resources, or curated solutions, we’re here to help women navigate the entrepreneurial journey with confidence and clarity. Entreprenista is the go-to resource for women leaders looking to build and scale their businesses, backed by a community that will be there to support you every step of the way.HostOlyasha Novozhylova @notbasicblonde_ https://www.instagram.com/notbasicblonde_NotBasicblonde Podcast @nbbpodcast 
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2 months ago
26 minutes

NotBasicBlonde Podcast
Part 2 - Redefining Success: Unlocking The Secrets to Thriving in the Digital Age - Solo Episode
Episode 226 Part 2Solo Episode by Olyahsa, Part 2Here are the key points discussed in this episode:- Social Media's Impact on Body Image: Exploration of how social media affects self-esteem and body image among young women, including the pressure to conform to idealized standards.- Cultivating Self-Love: Strategies for developing a positive relationship with oneself in a digital world filled with constant comparisons.- Modern Dating Advice: Insight into navigating the complexities of today's dating landscape, identifying red flags and green flags in relationships.- Personal Growth Journey: Reflections on the biggest lessons learned as an influencer, emphasizing personal growth and self-discovery.- Staying Motivated: Techniques for maintaining motivation and resilience despite setbacks and criticism encountered in the digital space.- Advice to Younger Self: Key pieces of advice for those just starting their journey in the digital world, focused on authenticity and perseverance.- Current Trends in Focus: Discussion of exciting current trends in the influencer space and the identification of those that are overrated.- Social Engagement: Importance of staying informed on social and political issues, along with actionable advice for young women looking to make a positive impact in their communities.This episode offers valuable insights and practical advice for navigating modern challenges while fostering self-empowerment.Host Olyasha Novozhylova @notbasicblonde_NotbasicBlonde Podcast @nbbpodcast
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2 months ago
25 minutes

NotBasicBlonde Podcast
Redefining Success: Unlocking The Secrets to Thriving in the Digital Age - Solo Episode Part 1
Episode 226 - Part 1In this episode of "Redefining Success: Unlocking The Secrets to Thriving in the Digital Age," Olyasha dives deep into the journey of building a successful online brand. Olyasha shares invaluable advice for young women eager to monetize their passions while navigating common misconceptions and pitfalls. She explores the impact of socioeconomic factors on entrepreneurship and discusses the power of reinvention at any age. As she addresses the pressures faced by millennials and Gen Z women, Olyasha offers practical tips for finding balance between career ambitions, personal life, and self-care. Finally, she tackles the importance of financial literacy, sharing key lessons and strategies for managing finances effectively, all while staying true to oneself in a world dominated by social media. Join Olyasha for an inspiring conversation that empowers you to thrive in the digital landscape!Host Olyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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2 months ago
26 minutes

NotBasicBlonde Podcast
Never Date A Broke Dude: The Financial Freedom Playbook - Meet Pattie Ehsaei
Eps: 225In this episode, the author of Never Date a Broke Dude to unpack why money and dating collide—and why that conversation matters. We trace the moment the book was born, her journey from debt to multi‑millionaire (including three non‑negotiable financial rules), and practical advice for bringing up finances early in a relationship. We also cover warning signs to watch for, the influence of upbringing on money habits, what financial health beyond income looks like, and why commitment fears persist. Tune in for blunt, actionable guidance aimed at shifting dating standards and starting real conversations about money and partnership.GuestKnown as "The Duchess of Decorum" by her IMM followers, Pattie Ehsaei https://www.tiktok.com/@duchessofdecorum has established herself as one of the leading financial experts today. Pattie's TikTok teachings on female equality in the workplace, financial literacy, workplace decorum and financial independence for women have over 7.9MM likes-answering questions such as"How do I maintain financial independence in a relationship?" "How do I make and keep a budget?" "How do I maintain my power in the workplace?" "How do I ask for a raise?" "How do I navigate male-dominated industries?" These are the type of questions that Pattie provides real and honest answers to, that keep her fans begging for more.Born in Iran, the Persian beauty moved to Los Angeles as a youth and has spent the last 20 years in a multifaceted career in finance. From managing divisions of banking institutions, business development, investment banking, and raising capital from sovereign wealth funds in private equity, Pattie has seen all sides of the industry and has quickly become an authority in this space.A lawyer by trade and currently a Director of Mergers & Acquisitions financing for a major financial institution, Pattie is the perfect example of "tough, but fair" and believes that success comes from information and empowerment.Pattie's direct approach peppered with levity and some real takeaway made her an instant success and a highly sought-after speaker. She has delivered keynote addresses for numerous platforms and organizations including Create & Cultivate, Iranian American Women's Foundation, Women's Investment Summit, the New England Women in Banking & Mortgage Conference, and the University of Denver STEM Program. She's also been a panelist for events that inspire the next generation of women such as the Meet Me in Malibu Influencer Panel.Pattie's voice can also be seen in print on Forbes.com and MSNBC where she shares her wisdom as a financial contributor. On May 6, 2025, Pattie released her highly anticipated book, Never Date A Broke Dude: The Financial Freedom Playbook. In this book, Pattie gives readers practical advice on finance, romance, and breaks down exactly why "a man is not a financial plan!"HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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3 months ago
34 minutes

NotBasicBlonde Podcast
Grammy Nomenee Famous Talent's Business Advice Will Blow Your Mind - Meet James Artissen
Episode 224Join us for a game-changing interview with Grammy-nominated artist James Artissen, formerly known as James Worthy, as he unpacks his incredible transformation. From the inspiration behind his rebranding and the excitement of Grammy recognition to the vision fueling his own label, Humble Sound Records, James holds nothing back. He takes us behind the curtain of his deal with Universal Music Group, revealing key moments and insights into his debut album's creation, and drops a mind-blowing piece of business advice that will change the way you think. Tune in for an inspiring conversation about reinvention, resilience, and the pursuit of musical dreams.GuestGuestGrammy Nominated Singer, Songwriter, Record Producer, and Audio Engineer James Artissen also formerly known as James Worthy has long considered the name to be central to his life, and identity. It represents the dedication, and the passion towards his craft. Coming from New York, the musician attributes his hometown as a major influence on his style, and sound. Born James Allen Worthy on March 28, 1992 in Queens, New York, James began pursuing music at the age of 16. During that time period James had the opportunity to meet the late great Michael Jackson at Webster Hall in New York City which inspired James to fully pursue a career in the music business. After moving to Atlanta, GA the singer, songwriter, and producers first musical experience was at his high school recording studio through a music mentoring program sponsored by Dallas Austin. His initial foray into music consisted of learning the art of songwriting which later turned into music production shortly after. Artissen was also highly influenced by artists such as: A Tribe Called Quest, Whodini, Kanye West, Miguel, The Weeknd, and Pharrell Williams. While studying those artists he began to teach himself how to sing in 2009. To further his education he attended The Art Institute of Atlanta where he received a bachelor's degree in audio production. This helped him begin working, and placing his work with mainstream acts, and songwriters. In 2017, James transitioned from music production to artistry, and began recording himself. He joined a duo group named Kings X2, and released their debut single "Wine For Me" in september of 2017. The single peaked at #10 on the US Billboard Hot Single Sales Chart for 5 weeks. Later in 2018 the group disbanded, and James released his debut solo single "Move" which features the rap group Whodini. Following up to 2019 James released his anticipated EP "Blu Leisure" which became critically acclaimed upon its release. The project included guest appearances from: Tony Terry, Sonna Rele, Kalenna Harper, and Whodini. After its great success he released his sophomore EP "Kaleidoscopes", and in 2023 he joined forces with rapper Big Gipp of the rap group Goodie Mob to release their collaborative EP "Gipp N Worthy". The lead single "TOTW" peaked at #91 on the US Billboard R&B Digital Sales Chart also charting at the #1 position on the Amazon Best Sellers Chart. Within all of James's work he has been nominated for several Grammy Awards by working with names such as: Meek Mill, Justin Bieber, Robin S., 112, Raphael Saadiq, and so many others to name. In 2024 James launched his own label imprint Humble Sound Record in conjunction with Sony Orchard. The label houses artists such as: B Angie B, Robin S., Tynisha Keli, Sophia Habib, Shaynah, and Truth Hurts.https://www.jamesartissen.comHostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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3 months ago
27 minutes

NotBasicBlonde Podcast
Billionaire Insights: Eddie Wilson, the King of Exits, Reveals Brutally Honest Business Advice - Meet Eddie Wilson
EPS: 223In this engaging podcast episode, Eddie Wilson shares his inspiring journey to becoming a key figure in his industry, highlighting the influential mentors and experiences that have shaped his career. He discusses the inception of the Empire Operating System and the vision behind Aspire, two ventures that showcase his commitment to innovation and growth. Eddie candidly addresses the challenges he has faced and the strategies he employed to overcome them, emphasizing resilience and adaptability. He reflects on his most significant accomplishments, offering insights into why they hold personal meaning. Eddie also discusses current trends in his field, advising professionals on how to stay ahead. He shares valuable advice for those entering the industry and describes his evolving leadership style. Looking ahead, Eddie reveals his exciting future projects and goals, while also discussing how he maintains a healthy balance between his professional and personal life. This episode is a must-listen for aspiring entrepreneurs and seasoned professionals alike.GuestEddie Wilson is an American businessman who has been given the title from his peers - "the King of Exits." He has owned over 135 companies and exited over 100 of them successfully totaling well over a billion dollars. His companies have employed over 6,000 people. His current private equity firm Collective Influence has significant brand and real estate holdings as well. Of those holdings are brands such as - The Aspire Tour, Think Realty, Because Coffee, Aspire Wealth, American Association of Private Lenders, Checkmate Tax Advisory, Empire Operating System and many more.With all of his success in his 40s Eddie has turned his efforts to humanitarian, non-profit activities with his foundation Impact Others. Impact Others exists to serve orphans, feed the hungry, create clean water options, and create sustainable businesses in third world countries. https://www.instagram.com/eddiewilsonofficialHostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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4 months ago
44 minutes

NotBasicBlonde Podcast
Breaking Anxiety Chains: How Carrie Berk 'Mindfire' Sparks a Mental Health Revolution (and the Art Of Surviving Adulthood) - Meet Carrie Berk
Eps: 222Breaking Anxiety Chains: How Carrie Berk 'Mindfire' Sparks a Mental Health Revolution (and the Art Of Surviving Adulthood) - Meet Carrie BerkIn this insightful episode, we talk with the author of "Mindfire," a compelling exploration of anxiety and adulthood. Carrie Berk opens up about her personal journey with anxiety and how it has influenced her life and perspective. We delve into the inspiration behind "Mindfire," the therapeutic process of writing intimate diary entries, and effective coping mechanisms for managing anxiety. The conversation also touches on the cultural pressures faced by millennials, the importance of self-care, and the power of community in supporting mental health. Whether you're dealing with anxiety or supporting someone who is, this episode offers valuable insights and encouragement.GuestCarrie Berk https://www.instagram.com/carrieberkk an NYC-based journalist, content creator, and bestselling author.Her most recent book, My Real-Life Rom-Com, was a Barnes & Noble bestseller and peaked at #1 in the Dating & Intimacy category on Amazon. Berk freelances for several publications, including New York Post, Page Six, HuffPost, Women’s Health, and Newsweek.Berk is a bestselling children’s book author with twenty-one books to hercredit. She penned her first book, Peace, Love and Cupcakes, in 2012. TheCupcake Club series went on to publish twelve books (selling over 300,000 copies worldwide), and became an award-winning Off-Broadway show and featured selection in 2017’s New York Musical Festival. Her second series, Fashion Academy, stemsfrom her passion for fashion. The six-book series also became an Off-Broadway production at Vital Theatre and is currently licensed worldwide by Concord Music Publishing. She also published a three-book series, Ask Emma.She is a verified content creator with 3.8 million followers on TikTok and 880,000 on Instagram, with a combined engagement of more than 100 million.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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6 months ago
40 minutes

NotBasicBlonde Podcast
Bravo TV The Real Housewife of Dallas By Night and Doctor by Day - Joy Prescriptions: How To Stop Chasing Perfection and Embrace Connection - Meet Dr. Tiffany Moon
EPS: 221Bravo TV The Real Housewife of Dallas by Night, and Doctor by Day - Joy Prescriptions: How To Stop Chasing Perfection and Embrace ConnectionIn this episode, doctor by day and Bravo’s Real Housewife by night, Tiffany Moon has a prescription for releasing perfectionism and finding joy! This episode is must-listen for anyone seeking more balance, purpose, and joy at home and at work! A Real Housewives of Dallas star and anesthesiologist discusses balancing reality TV fame with her medical career, emphasizing authenticity, disciplined time management, and leveraging social media to build an empowering brand. She navigates public scrutiny while aiming to merge health education with entrepreneurship and advocates resilience, self-trust, and embracing diverse opportunities without compromising values.GuestDr. Tiffany Moon https://www.instagram.com/tiffanymoonmd is a board-certified anesthesiologist, entrepreneur, and author of Joy Prescriptions. A proud mother of twins and dynamic television and social media personality, she is known for inspiring women to lead with confidence and purpose.An immigrant to the United States, Dr. Moon’s story is one of resilience and excellence. She graduated from Cornell University at 19, earned her medical degree with Alpha Omega Alpha Honors from UT Southwestern, and completed her anesthesiology residency at UCSF. She has been named one of D Magazine’s Best Doctors, authored over 50 peer-reviewed publications, been recognized as a Distinguished Educator by the American Society of Anesthesiologists, and serves as an Oral Board Examiner for the American Board of Anesthesiology.Beyond medicine, Dr. Moon is a passionate entrepreneur. She is the founder and CEO of Aromasthesia Candle Company, Three Moons Wine, and LeadHer Summit, a transformative conference empowering women leaders across industries.https://www.amazon.com/Joy-Prescriptions-Learned-Perfection-ConnectionHostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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6 months ago
31 minutes

NotBasicBlonde Podcast
Sensational Episode! An Unlikely Businessman - From Overdosed to Multimillionaire - Meet Ryan Zofay
EP: 220My guest, Ryan Zofay got into a car accident and was pronounced dead at the scene. Through nothing short of a miracle, he was awoken three days later from a coma and began sobriety on October 9th, 2001. Ryan shares how to reach your full potential, overcome challenges, and cultivate a growth-oriented mindset. Ryan is sharing his knowledge and experiences, he guides individuals on self-discovery, personal growth, and professional development. Ryan’s approach is characterized by authenticity, empathy, and a genuine desire to help others unlock their true potential and succeed. In this episode he is sharing how to thrive in relationships, health, finances, and business. GuestRyan Zofay https://www.instagram.com/ryan.zofay is a top-selling author, inspirational speaker, entrepreneur, and life & business coach. He has turned his challenges into opportunities, building a 9-figure business while helping thousands transform their lives. Walking into 2020, Ryan found where he belonged. Alongside his business partner, Adam Roth, Ryan created an environment to introduce these practices individually to the community and other organizations called We Level Up, which is in the drug and alcohol industry. We Level Up operates 162 inpatient beds in Florida, California, Washington State, and New Jersey and is looking to grow. We Level Up also offers a personal development program capable of healing and inspiring individuals to develop to their fullest potential.Ryan’s goal is to create a world where everyone can wake up empowered, know they are enough, feel safe, and be fulfilled by their lives. Ryan is living a life of purpose and, through all of his experiences, learned if you’re not living every day with a sense of purpose, then you’re not living.https://ryanzofay.comHostOlyasha @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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6 months ago
39 minutes

NotBasicBlonde Podcast
Oprah Winfrey's and Drew Barrymore Favorite - Meet Dr. Joseph Judith -High Functioning Depression - Overcome Your Hidden Depression and Reclaim Your Joy
EP: 219In this podcast episode, Dr. Judith Joseph discusses her career and insights into High-Functioning Depression (HFD). She defines HFD and distinguishes it from typical depression, sharing how her own struggles inform her research. Dr. Joseph reveals surprising findings from her studies and highlights the signs of HFD that often go unnoticed. She emphasizes the impact of unprocessed trauma and identifies specific demographics, that are more vulnerable to HFD. The episode also introduces the 5 V's from her book as essential tools for healing, addresses the effects of hormonal changes during perimenopause and menopause, and explores the influence of societal norms on HFD recognition. Lastly, she offers practical steps for individuals to begin their healing journey towards reclaiming joy and fulfillment.GUESTJudith Joseph MD, MBA, https://www.instagram.com/drjudithjoseph board-certified psychiatrist and researcher who specializes in mental health and trauma. She is chair of the women in medicine initiative at Columbia University Vagelos College of Physicians and Surgeons, clinical assistant professor in child and adolescent psychiatry at NYU Grossman School of Medicine and Chief Investigator at Manhattan Behavioral Medicine, New York City’s Premier Clinical Research Site. Dr. Judith was awarded by the US House of Representatives with a 2023 Congress Proclamation Award for her social media advocacy and mental health research. In 2024 she was named a top 6 NAACP Mental Health Champion and a VeryWell Mind top 25 Thought leader. In 2024 She taught a Workplace Mental Health Course to The Executive Office Of The President of The United States of America.In addition to being a notable public speaker at prestigious institutions, Dr. Judith is a sought after on-air expert who has been featured on Oprah Daily’s The Life You Want Series, Good Morning America, The Wendy Williams Show, Tamron Hall, Today Show, CNN News With Anderson Cooper, The Mel Robbins Podcast, and more. She recently received a 2020 and 2023 Share Care Award for her MedCircle series on PTSD and a Good Morning America investigative special on ADHD.In HIGH FUNCTIONING: Overcome Your Hidden Depression and Reclaim Your Joy (On sale April 8, 2025; Little, Brown Spark; $30), Dr. Judith Joseph demystifies this widespread yet largely unrecognized form of depression that leaves individuals suffering in silence. While people with HFD seem fine outwardly, they are inwardly tormented by symptoms that include emotional detachment, apathy, overwhelming fatigue, anxiety, and compulsive overwork.HOSTOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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7 months ago
36 minutes

NotBasicBlonde Podcast
$2.5 Billion In Sales - The Queen Of Pitch and The Master of Persuasion Shares Her Secrets - Meet Forbes Riley
Episode 218In this episode, my guest, Forbes Riley shares the essence of effective pitching, uncovering the secret ingredients that make a pitch truly powerful and successful.The conversation shifts to the art of converting leads into loyal customers, where our guest shares tested methods for handling objections and turning challenges into opportunities. We discuss how to organize goals into a practical and actionable plan for 2025, empowering listeners to take charge of their ambitions!Listeners will also discover how to "flip the switch" and access their inner power, along with practical fitness routines and invaluable advice to optimize both physical health and career success. Join us for a transformative episode packed with actionable insights to help you thrive in 2025!GuestForbes Riley is a TV Host, Motivational Speaker, Best Selling Author, Creator of SpinGym, Queen of the Pitch https://www.instagram.com/forbes_rileyShe is recognized worldwide for promoting several of the most successful infomercials of all time including the Jack Lalanne Juicer and Living Well with Montel Williams HealthMaster, grossing sales in excess of $2 billion dollars. Forbes is a regular presence on televisions worldwide as a product spokesperson and television host-appearing on such networks as ESPN, TLC, Fit-TV, Animal Planet, ABC Family, Home Shopping Network, QVC, The Shopping Channel (Canada), QVC London and has been profiled by Forbes Magazine in the E! Network special"Outrageous Fortunes". Appearing in feature films, TV and Broadway; she is most proud of the docudrama about raw food called "Super Charge Me!". Forbes is on a continuing mission to promote health, vitality and fitness as a lifestyle, not a fad.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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7 months ago
43 minutes

NotBasicBlonde Podcast
Netflix Indian Matchmaking Star - Aparna Shewakramani - Bold Guide To Modern Dating - Empowering Women To Unleash Their Narrative - Meet Aparna Shewakramani
EP 217 - Netflix Matchmaking Star, Aparna Shewakramani - Bold Guide To Modern Dating - Empowering Women To Unleash Their NarrativeIn this compelling episode, we sit down with Aparna Shewakramani, the trailblazing attorney and entrepreneur known for her captivating role in Netflix's "Indian Matchmaking." Aparna shares her inspiring journey, revealing what motivated her to merge her passions for law and entrepreneurship. She opens up about her experience on the reality show, discussing the importance of cultural representation and the messages she hopes resonate with viewers. She emphasizes the power of self-advocacy and shares invaluable advice for young women navigating male-dominated spaces. Delving into the complexities of modern relationships, Aparna identifies key elements that contribute to healthy connections in today’s fast-paced world. She also reflects on the transformative role of social media in shaping how individuals seek love within cultural contexts. For aspiring lawyers, entrepreneurs, and entertainers, Aparna provides actionable strategies to help them embark on their own journeys. Tune in to discover the lessons she's learned and how she encourages others to find their voice and share their stories!GuestAparna Shewakramani https://www.instagram.com/aparnashewakramani/?hl=enFrom her polarizing portrayal on Netflix's Emmy-nominated Indian Matchmaking, Aparna Shewakramani became an overnight ambassador for women demanding to be heard-in their love lives, workplaces, and in every space they occupy. Ever transparent about the vitriol she experienced ranging from cyber bullying to death threats, Aparna took her own story from the press straight into writing her first memoir, She's Unlikeable: And Other Lies That Bring Women Down. Now a "recovering attorney", Aparna has pivoted her JD from Vanderbilt University Law and 10 years of legal practice into writing, as well as digital storytelling and brand consulting.HostOlyasha Novozhylova https://www.instagram.com/notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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8 months ago
41 minutes

NotBasicBlonde Podcast
The Secret Sauce To Tom Cruz Real Estate & Section 8 Success - Meet Tom Cruz
EP 216 - The Secret Sauce To Tom Cruz Real Estate & Suction 8 SuccessIn this episode, my guest, Tom Cruz shares his inspiring journey to financial independence. He recount pivotal moments and challenges faced throughout the career, emphasizing resilience and strategic thinking. The discussion highlights wealth-building through Section 8 housing, offering insights on maximizing returns.Tom Cruz also shares practical advice for retiring early on a $50,000 budget, asset protection strategies, and investment tips for beginners. Additionally, he explores the dynamics of finances in relationships, questioning whether a man should care about his partner's earnings. Tune in for valuable lessons that empower to navigate financial journeys successfully.GuestTom Cruz is a Miami-based real estate investor known for his work in affordable and high-end housing. He built a successful portfolio of over 700 rental units through Section 8 housing. He recently expanded into the luxury market with his $17.75 million purchase of Villa Q on Belle Meade Island, Miami https://www.instagram.com/tcruznc/?hl=enHostOlyasha Novozhylova https://www.instagram.com/notbasicblonde_NotBasicBlonde Podcast https://www.instagram.com/nbbpodcast
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9 months ago
23 minutes

NotBasicBlonde Podcast
Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s  Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully  exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast