Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
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Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
How To Turn Audience Into Long-Term Wealth -Building a Robust, Scalable Business, That Goes Beyond Social Media - Meet Jennifer Powell - Part 1
NotBasicBlonde Podcast
30 minutes
1 month ago
How To Turn Audience Into Long-Term Wealth -Building a Robust, Scalable Business, That Goes Beyond Social Media - Meet Jennifer Powell - Part 1
Episode 228: Part 1In this episode, Jennifer's story isn't just about business growth; it's about redefining what's possible for creators and giving them the tools to become industry leaders in their own right.Jennifer's expertise has been spotlighted in leading outlets including BoF, Forbes, and Vogue Business.Talking Points: Licensing 101: What creators need to know about licensing their IP, and how to turn ideas into profitable long-term deals. From Influence to Ownership: How creators can build a consumer products business through licensing Multiple Streams, Maximum Stability: Practical ways to diversify income beyond brand deals, so your business thrives no matter the algorithm. Data-Driven Decisions: Using your social media analytics to choose the right product to develop and avoid costly missteps. The Creator Business Blueprint: Affiliate revenue streams, choosing the right platforms, scaling smart, and how to stop overthinking and start taking strategic action.GuestJennifer https://www.instagram.com/hellojpinc has built a career transforming creators into globally recognized brands, securing groundbreaking licensing deals for names like Chiara Ferragni, Rumi Neely, and Sincerely Jules.Known as the "influencer's influencer," she's the woman who spotted the creator economy in 2008 before it had a name, leaving a thriving career as a top modeling agent in 2017 to represent fashion bloggers (back when people still asked, "Wait... what's a blogger?"). That leap didn't just pay off; it rewrote the rules of the industry. She saw the future: a world where creators could be more than just a middleman for brands.Now, as the CEO of JP Inc., she's built licensing deals, capsule collections, and product launches for icons like Danielle Bernstein. She's the first person credited with representing digitally native talent, a Business of Fashion 500 honoree, and the creator of The Creator's Path to Product, a course that shows influencers exactly how to turn their trust with an audience into long-term wealth through their own products. Other agencies even send their talent to Jennifer when it comes to IP, because she's one of the few who knows how to transform analytics from affiliate sales and brand partnerships into multi-million-dollar licensing strategies.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
NotBasicBlonde Podcast
Episode 232In this episode, Anne Mahlum, the founder of Solidcore walks us through her journey from launching Back on My Feet to scaling Solidcore from a single studio to 100+ locations, including the fundraising playbook that raised over $200M. She shares the toughest growth challenges, how she preserved culture during rapid expansion, the moment that reframed her view of success and failure, and why she chose to share millions from the sale with employees. Practical exit-planning advice, leadership lessons, and the founder’s next projects round out a candid conversation about building purpose-driven, scalable businesses.GuestThe beginning of Anne’s Mahlum entrepreneurial journey is nothing short of extraordinary. In 2007, she found herself running by a homeless shelter in Philadelphia. She engaged the shelter to start a running club, which she quickly transformed into a national non-profit called Back on My Feet. The organization, now with an $8M annual budget, uses running as a vehicle to help those experiencing homelessness become empowered to change their lives. Under Anne’s leadership as CEO, she grew the organization to 14 cities. Since its inception, Back on My Feet has helped thousands of individuals achieve employment and more self-sufficient living. But Anne didn’t stop there. She created success again when she founded pilates-inspired solidcore in 2013. As its founder and CEO, she grew it into one of the country’s most successful fitness companies in less than a decade by raising more than $200M through private equity to scale it to more than 115 locations across the U.S. The company currently has thousands of employees and hundreds of thousands of clients across 30 states, including former First Lady Michelle Obama Anne successfully exited [solidcore] in April 2013 and shared millions with her employees after sale.A true self-made success story, Anne’s entrepreneurial ventures have resulted in a personal net worth of over $100M. Anne has been honored many times for her leadership and entrepreneurial spirit. Most recently, she was featured by CNBC for her continued success over the years. She has also been recognized by the Washington Business Journal as a ‘ Women Who Mean Business’ winner, and was named both an ABC World News Person of the Week and a CNN Hero for her work at Back on My Feet. She has given three TEDx talks about finding your passion, letting go of your complacency, and helping others. She has also received notable media attention highlighting her talent, including articles in CNBC, The Washington Post, The Washington Business Journal and Runner’s World.HostOlyasha Novozhylova @notbasicblonde_NotBasicBlonde Podcast @nbbpodcast
