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My Weekly Marketing

Janice Hostager

132 episodes

2 days ago

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...

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Entrepreneurship,

All content for My Weekly Marketing is the property of Janice Hostager and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...

Show more...

Entrepreneurship,

Episodes (20/132)

My Weekly Marketing

The Secret to a Brand Voice People Feel

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...

5 days ago

10 minutes

My Weekly Marketing

Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business

Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life. You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to se...

1 week ago

18 minutes

My Weekly Marketing

How to Structure Your Website for AI with Kevin Vaughan

Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible. Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specifi...

2 weeks ago

44 minutes

My Weekly Marketing

The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig

If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people. We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a hi...

3 weeks ago

38 minutes

My Weekly Marketing

How to Sell Without Feeling Salesy

Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself? In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in your offer can turn sales from something you dread into something you’r...

1 month ago

11 minutes

My Weekly Marketing

The Secret to Attracting the Right Customers (Without Paid Ads)

Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start. You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shi...

1 month ago

13 minutes

My Weekly Marketing

Marketing Gaps That Drain Your Revenue

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies. In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consis...

1 month ago

14 minutes

My Weekly Marketing

7 Tiny Shifts That Get Big Results

Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. Whether it’s how you talk about your offer or where you spend your time, sm...

1 month ago

17 minutes

My Weekly Marketing

Crafting Your Million-Dollar Message with Aurora Winter

What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages that connect, convert, and create lasting impact. Aurora shares insights from her background in neuroscience, screenwriting, and business development to explain why emotional storytelling beats facts and features every time. Whether you're pitching a produ...

2 months ago

37 minutes

My Weekly Marketing

How to Be in a Category of One with Ann Carden

Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in you...

2 months ago

24 minutes

My Weekly Marketing

Copywriting That Connects with Emily Aborn

Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging ...

2 months ago

44 minutes

My Weekly Marketing

Why They See But Don't Buy: The Conversion Event Secret

Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver. You’ll hear how to choose and design a conversion event, whether it’s a webinar, challenge, live training, o...

2 months ago

11 minutes

My Weekly Marketing

Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory

Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a more sustainable way forward. Whether you're in the early stages or ...

2 months ago

47 minutes

My Weekly Marketing

How to Make Decisions Like a CEO

If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a business owner. Plus, there's a free resource to help you put it into action when you...

3 months ago

9 minutes

My Weekly Marketing

Marketing Women-Led Brands with Cara Chatellier

What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose. In this episode, we explore how personality-driven branding can create deep connections, especially for service-based...

3 months ago

37 minutes

My Weekly Marketing

The 4-Post Social Media Strategy with Katie Brinkley

Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral. We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this co...

3 months ago

33 minutes

My Weekly Marketing

5 Marketing Mistakes That Are Sabotaging Your Growth

If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms. I’ll explain why narrowing your ideal customer avatar helps your message land better, and how talking about solutions instead of problems often misses the mark. We’ll also explore how to...

3 months ago

13 minutes

My Weekly Marketing

How AI Is Changing SEO (and What to Do About It)

Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online. We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword tr...

4 months ago

10 minutes

My Weekly Marketing

Five Awareness Stages That Will Transform Your Marketing

If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one. Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your con...

4 months ago

12 minutes

My Weekly Marketing

Secrets to Influencer Marketing for Small Businesses with Aya Saad

Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets. We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upf...

4 months ago

27 minutes