Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
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Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. Whether it’s how you talk about your offer or where you spend your time, sm...
My Weekly Marketing
Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
