Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
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Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online. We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword tr...
My Weekly Marketing
Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off. You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forc...
