In this episode, Casie and I deep dive on my personal branding shoot, her evolution as a creative director and now photographer over the last decade, what it's like to collaborate with A-players and why creative fulfilment and trusting your staff is so important.
Casie and I have been working together for approx 8-9 months, first of all in my Messy Action Skool Community which led into 1:1 with me.
Casie wears a couple of hats, first up, her newest venture, Casie Jean - Brand Photographer & Creative Director. This is where you go if you wanna do a personal branding shoot similar to mine and have Casie's eye on your genius and business spark - https://www.casiejean.co.nz/
Second up being her design agency, with a decade plus of experience, Design Garage - think websites, logos, full brand identities. https://designgarage.co.nz/
You can find Casie over on socials https://www.instagram.com/casiejean___/ (that's two underscores)
and
https://www.instagram.com/designgarage/
Let me know how you found this podcast by sending me an email or DM on Instagram, you can find out more about Brooke's work at https://brookenolly.com/ but she hangs out on Instagram more - https://www.instagram.com/brookenolly/
I had a discovery call yesterday for our R&R retreat on Waiheke Island this Nov 3rd - 6th 2025 and I wanted to share her questions, objections and reservations. She signed up - wooo!
Maybe you can relate to her reservations so I wanted to make sure I addressed them here, so you've got even more clarity re making an informed buying decision.
Here's a wee snippet from the transcript:
"I personally have been on many retreats where there's been someone that is clearly not a fit. And what I mean by not a fit is the rest of the group are in synergy and there is one or two people that haven't done the work or are not quite up to where the other folks are in business and life.
Not from a revenue point of view, but from an energy, self-responsibility 'have done the work' on themselves point of view. And when someone comes on retreat and they don't quite get that, it's punishing for others and as this guest said "one bad egg spoils it for everyone".
This retreat is about receiving and being generous but ultimately making sure that you look out for yourself and after yourself first and foremost.
Being completely sovereign and self-responsible, not looking for a leader or a guru leaving their ego at the door so their ego's not, 'look at me'.
'Look how much I know'.
'Look how I can help'.
Here's me giving you advice.
No one wants that when they come on my retreats. And anyone that does want that is not going to feel compelled or want to come on the kinds of retreats that I host, we don't do main character energy.
We don't do ego, we do care. Self-love, tuning into the energy, being respectful.
If you enjoyed this podcast and want to enquire about coming on retreat, we have 7 spots remaining and you can email me to book a call at brooke@brookenolly.com
This has to be my most honest and authentic episode to date. In this ep I talk about my fear of being a narcissist, codependent 'friend' clients, discounts, overgiving and the recipe for absolutely hating your business and what to do about it.
Are you dying to connect with like souled women who have the same values as you? That are on the same wave length? That have been in business for a while and don't want to 'pick your brain' aka drain your life force energy...
Of course you do! Listen for all the info on our upcoming Nov retreat at Kaitiaki Lodge on Waiheke Island New Zealand.
Earlybird saves you $500 USD until Friday, September 5th 2025.
Send me a dm on Instagram or email me at brooke@brookenolly.com to connect and see if it's a fit. Enjoy this episode
The title says it all.
You know what to do.
Let me know if this ep resonated
In this episode I dive into performative metrics and how no one cares what you have achieved but people care about your humanness. People wanna know if you're similar to them, whether they can relate to you, whether they can make their specific life and business dreams a reality too.
Accomplishments impress, vulnerability connects. Stop lookin' so polished and get messy.
You'll make more money and get more aligned clients, I promise.
Welcome to SEASON 2 of the Messy Action Podcast. After 31 episodes in Season 1 and a lot of personal transformation, I decided season 2 was due to arrive.
Coming to you from New York City - let me know what you think of this episode.
In this episode I dive into sales, my top 5 tips for generating more money in your business and the common misconceptions around how to actually sell and how to actually make money as a creative entrepreneur or coach that is specifically selling services and expertise.
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AI Generated Summary
In this episode of the Messy Action Podcast, Brooke discusses the essential aspects of sales for service-based businesses, addressing common misconceptions and emphasizing the importance of building connections and understanding one's niche. She provides actionable tips for effective selling and encourages listeners to embrace rejection as part of the sales process, ultimately aiming for a fulfilling and profitable business.
Takeaways
You don't have a business if you don't sell.
Sales is purely a volume game.
You are your niche; share your unique story.
Cultivating connections is key to sales success.
Women often feel they lack permission to invest in themselves.
Sales is not personal; it's about the transformation you provide.
Building know, like, and trust is essential for sales.
Rejection is part of the sales process; embrace it.
Put out a volume of niche content to attract clients.
Trust yourself to take messy action in your business.
Time Stamps
00:00 Introduction to Sales for Service-Based Businesses
02:47 Understanding Sales Misconceptions
05:51 The Importance of Niche and Volume in Sales
08:59 Building Connections and Cultivating Relationships
11:39 Top Tips for Effective Selling
19:48 Overcoming Rejection and Embracing Sales Opportunities
Book a call with Brooke - https://calendly.com/brookenolly/call
In this episode, Amie and I deep dive into her experience getting sober, her relationship with self loathing and personal blame, her daughters experience with "Lebron" and what recovery on all fronts looks like for both Amie and her daughter.
Amie and I worked together numerous times, she's done 1:1, Purposefully Powerful, Permission to UPGRADE and is now 2+ years sober and an active member in her local AA community.
It's been an honor to watch Amie evolve into a woman facilitating and transforming the lives of others - if her story resonates with you, feel free to reach out to her and mention this podcast. You can connect with Amie below:
https://www.company143.com/
https://www.instagram.com/company.143/
https://calendly.com/amie-yudice
In this episode, Michelle and I deep dive on all things creativity, authenticity, business, vanity metrics, brand identities, Instagram do's and don'ts and her journey working with me as a client and why she came back after our first stint working together in 2020. Michelle is a designer and a coach/mentor for creatives, you can check out her work and connect with her directly below: Website: https://www.mishkustudio.com/ Instagram: https://www.instagram.com/mishku.studio/ If you want to join Michelle and several other "swans" in our community of business building coaches and creatives - head to https://www.skool.com/brooke/about If you enjoyed this episode, we'd love to hear your key takeaways, our DM's are open ♥️
In this episode, Donna and I deep dive into all things lifestyle design, retreats, nervous system regulation, taking the leap, overcoming perfectionism, safe space, rushing women syndrome, overwhelm, inaction and living and cultivating life on your terms whilst being seen as who you actually are which can be scary.
I hosted our spring R&R retreat at Sandhãna this past weekend 8th - 10th Nov '24 and the space we set, the intentions we created and the conversation we had during this podcast really set the tone for an incredibly successful weekend. 7 women poured their all into it and Donna was an integral part, I am so grateful we got to bring this together.
Donna hosts seasonal retreats and private coaching - you can learn more about her services and follow her on social media below:
https://www.sandhana.co.nz/about
https://www.instagram.com/donnaoconnor_/
https://www.instagram.com/sandhanaretreat/
If you enjoyed this episode or felt it resonated, I'd love to hear from you, send me your insights via dm to:
https://www.instagram.com/brookenolly/
If you'd like to get visible, show up authentically online and make some money - join our Skool community for experts, coaches and conscious business owners at: https://www.skool.com/brooke/about
This is the second episode I've done with Amy Luttrell on the Messy Action Podcast.
Amy has just completed 12 months in the Members Club and her results are unfathomable. I am SO PROUD.
In this episode we did some deep dives into letting go in order to call in what you actually want, going from a $14k biz year in 2022 to making over $17k in May this year, spending $20k to move to Rarotonga with her young family, increasing prices, self worth, self love, self sabotage and the most IMPORTANT part... how she was able to make the kind of money she now makes and it's not what you've been led to believe, it starts with e and ends with s.
Link to our first episode together: https://brookenolly.com/20-grief-growth-easy-5k-weeks-with-amy-luttrell/
Get in touch about Members Club 2.0: hello@brookenolly.com
For more content visit: https://brookenolly.com/ to subscribe
Read my musings here: https://messyaction.beehiiv.com/
Youtube: https://www.youtube.com/@messyaction/videos
Instagram: https://www.instagram.com/brookenolly/
Amy's Instagram: @amyluttrell_coaching
In this episode I speak about moneeeeeeey and how leaning into money is how we make more of it. Avoidance has the opposite effect. I give tips on cleaning up your finances, getting out of debt & below is my overcoming financial anxiety masterclass, go and change your financial future with it!
Enjoy!
In this episode, we explore the journey of building an online coaching business, embracing selling with confidence, and valuing the transformation you provide.
You'll hear about starting a coaching business without perfection, charging what you’re worth, recognising selling as an essential part of helping others and more. Key topics include closing loops for ready-to-buy clients, overcoming friction in your sales process, and connecting authentically to attract ideal clients.
We also introduce the Messy Action Community, a space for driven individuals ready to go all-in on building their business authentically, whether starting out or balancing multiple commitments. This episode is a call to value your gifts, embrace selling, and take action now.
Join our Messy Action Community here: https://bit.ly/4edCtFY
Get in touch about Members Club 2.0: hello@brookenolly.com
For more content visit: https://brookenolly.com/ to subscribe
Read my musings here: https://messyaction.beehiiv.com/
Youtube: https://www.youtube.com/@messyaction/videos
Instagram: https://www.instagram.com/brookenolly/
In this episode I speak into giving yourself permission to have what you want.
What you want really is safe guidance. You have desires and dreams and curiosities for a reason, to move you in the direction you were always meant to go in.
You will never be as young as you are now, you will continue to get wiser; use those gifts, monetise them and create the life you have always wanted. Permission GRANTED!
Join our Messy Action Membership for online coaches wanting to monetise their offers, makes thousands of dollars and have more time freedom: https://www.skool.com/brooke/about
In this episode, I talk about my weight loss journey; how I did it, who I enlisted for support, what resistance I had around it, why it was so simple and what worked so you can do the same if your physical body is something you have felt disempowered by.
For the longest time I thought I was doing all the right things but I had never actually enlisted support from anyone that actually had what I wanted. The world of weightloss made my skin crawl and my eyes roll. I had an inherent belief system that "if all the other things haven't worked, why would this?".
I needed to adopt a zen mind, beginners mind and throw away everything I had been indoctrinated with around diet culture and restriction/scarcity.
Working with Justin changed my life because his entire approach is rooted in self love and abundance - on all fronts. There's absolutely no restriction, it's a decision to step into radiance, self love and a willingness to shift your beliefs and see things differently.
To watch Justin's free training, you can do so here: https://go.justinnault.com/training?el=brooke
If you have ANY questions or wanna share anything in regards to this episode, please do so in the Q&A feature.
Join our Messy Action Community for making thousands in your online coaching business here: https://www.skool.com/brooke/about
In this episode Alanna and I deep dive into her journey, one of addiction, overwhelm, chaos and pain that led into recovery, self love, service, support and contribution. Alanna and I connected in 2021 and she went through three of my signature programs, Purposefully Clear, Purposefully Connected and Purposefully Powerful. We speak into the road to sobriety, abstaining from alcohol, connection, peace, ease, chaos and everything in between. Alanna has built a life for herself that is highly admirable and I am in awe of her courage, strength and commitment to her path. When we met, Alanna was a very different person and it's so beautiful to witness her transformation as a woman, mother and loving human being.
You can check out an additional interview I did with Alanna here in 2021: https://www.youtube.com/watch?v=lxSzHm0QwTo
To connect with Alanna head over to her Instagram: @alannamay82
If you're feeling snowed under, suffering with addiction and feeling like you're ready to move into a more spacious and loving life for yourself, Alanna's dm's are open.
Timestamps:
01:00 The Battle with Addiction and Taking the First Steps to Recovery
04:38 Finding Purpose and Clarity Amidst Chaos
05:23 Overcoming Financial Fears and Embracing Messy Action for Financial Empowerment
11:58 Trust, Recovery, and the Journey to Self-Trust
17:53 The Catalyst for Change: Confronting Addiction
22:45 Seeking Comfort in Connection: The Path to Recovery
27:34 Support Systems and Visual Learning in Recovery
30:47 Embracing Self-Love and Healing
31:47 The Transformative Power of Motherhood and Self-Acceptance
34:53 Finding Solace in Meditation and Gratitude Practices
38:42 The Path to Recovery and Community Support
46:14 Encouragement and Advice for Those Struggling with Addiction
49:56 Finding and Connecting with Alana
For more written and video content,
visit: https://brookenolly.com/
Youtube: https://www.youtube.com/@messyaction/videos
Instagram: https://www.instagram.com/brookenolly/
Bex is a personal trainer, nutrition expert & coach that helps women ditch the diets, balance their hormones, reclaim their energy, get strong & EAT MORE!
You wouldn’t believe how many women under eat, I was guilty for years and wondered why my mental health suffered.Bex was one of my first group program clients in 2018 & shares how that experience was a catalyst for the life she leads now!
In this episode we deep dive into nutrition, sleep, protein, processed foods, what to avoid, what Bex eats in a day, the marketing nonsense to look out for and so much more!You can find Bex over on Instagram @doitdaily.coaching
Timestamps:
(01:25) The Start Of Bex’s Health & Self Discovery Journey
(03:40) The Impact of Nutrition and Mindset on Health
(05:26) The Journey to Better Health: Realizations and Changes
(07:48) Understanding Nutrition and Its Effects on Mental and Physical Health
(19:47) The Marketing Trap: Navigating Health Trends and Misinformation
(25:49) The Impact of Food Choices on Health
(27:47) Navigating Social Pressures and Personal Health Goals
(32:36) Breaking Down the Daily Diet
(37:20) Understanding the Menstrual Cycle and Its Effects on Diet
(40:53) Challenging the Hustle Culture and Embracing Holistic Health
(43:26) Debunking Health Myths and Embracing Authenticity
(48:15) Finding Balance: Yoga, Trauma, and Coming Home to Yourself
(49:14) How to Connect with Bex
For more written and video content,
visit: https://brookenolly.com/
Youtube: https://www.youtube.com/@messyaction/videos
Instagram: https://www.instagram.com/brookenolly/
In this episode, Kory & I dive deep into customer journeys, the very real present pain of your best prospects, why there’s a lot of average marketers out there and how it all boils down to one simple thing… hint hint, it has to do with understanding human emotion.
When people are looking to purchase something, they’re hoping your offering will create a state change.
We all know the pain point to paradise piece of marketing, Kory dives even deeper with us on how to really convert your ideal clients where 80% of your revenue is generated by 20% of your customers.
Kory & I met in an entrepreneur group Baby Bathwater, I found his group workshop so valuable I had to invite him onto the podcast.Kory speaks so clearly & concisely - to me, Kory makes marketing fun, it’s all about solving very real problems with impactful brands, services and businesses.
You can get in touch with Kory via his website storyresponse.com
Timestamps:
00:25) Introducing Kory: A Marketing Maestro's Journey
(03:13) The Art of Emotional Connection in Marketing
(05:45) Crafting Your Core Conversion Story
(06:34) Translating Authenticity to Online Success
(13:26) The Power of Understanding Your Customer's Journey
(15:20) The Human Element
(19:09) Building Cohesion in Your Marketing Strategy
(22:08) The Foundation of Success
(23:09) Leveraging Words, Video, and Imagery Online
(24:15) Unlocking the Power of Emotional Marketing
(25:31) Exceptional Copywriting
(26:09) Personality Types and Marketing Genius
(28:08) Building a Team That Resonates with Your Vision
(29:03) Clarity, Growth, and Authenticity
(32:54) Finding Your Ideal Customer
(39:04) Making Meaningful Impact
(42:31) Navigating Client Relationships and Staying True to Your Values
(46:18) Embracing Messy Action: The Path to Clarity and Confidence
(49:35) Connecting with Kory
For more written and video content,
visit: https://brookenolly.com/
Youtube: https://www.youtube.com/@messyaction/videos
Instagram: https://www.instagram.com/brookenolly/