In this episode of Media Empires, Erik Torenberg sits down with Snigdha Sur, CEO and co-founder of The Juggernaut, to discuss the challenges and strategies of growing a modern media company, including content strategy, team development, expanding their audience from 10,000 to over 500,000, and sustaining revenue, while emphasizing mission-driven journalism for the South Asian diaspora. For full show notes, visit: https://highlightai.com/share/2dfa074b-caaa-4105-80b3-c8fa4474f555 — 🙏 Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse. — 🎙️ Dealcraft Dealcraft | Insights from Great Negotiators https://link.chtbl.com/3CG3TbHY?sid=Turpentine is the brand new weekly podcast that features interviews with world’s greatest dealmakers and diplomats, including Former Secretary of State Henry Kissinger, Blackstone CEO Steve Schwarzman, and music industry super-lawyer John Branca, on their most challenging negotiations. Each episode, host Jim Sebenius (Harvard Business School professor and renowned negotiation expert) relates fascinating deal stories and distills useful insights for listeners to apply in their toughest deals and disputes. _ SPONSORS: SHOPIFY Shopify is the world's leading e-commerce platform, offering a market-leading checkout system Shoppay and exclusive AI apps. Nobody does selling better than Shopify. Get a $1 per month trial at https://shopify.com/cognitive GIVEWELL GiveWell spends 50,000 hours every year doing deep-dives into different charitable programs to try to find the ways to do the most good for your dollar. GiveWell has now spent over 17 years researching charitable organizations and only directs funding to a few of the HIGHEST-IMPACT opportunities they’ve found. Visit https://www.givewell.org to find out more or make a donation. (Select PODCAST and enter Econ 102 at checkout to support our show.) 📑 Discover Carta, the innovative end-to-end accounting platform revolutionizing private fund management with streamlined operations and on-demand insights. Experience the new standard at https://carta.com/investors/ __ RECOMMENDED PODCAST: Check out Modern Relationships, where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod __ LINKS: Sign up to The Juggernaut's free newsletter: https://www.thejuggernaut.com/newsletter Subscribe to their original articles: https://www.thejuggernaut.com/subscribe Follow on X (@bethejuggernaut) — X / TWITTER: @snigdhasur (Snigdha) @bethejuggernaut (Juggernaut) @eriktorenberg (Erik)

Greg Raiten, a former lawyer and a co-founder at The Suite, a curated community-based platform for C-suite executives, joins Erik Torenberg to share the evolution of The Suite, from a side project that grew into a revenue-generating model through membership and sponsorships. They also discuss the process of building and scaling community-based businesses, effectiveness of paid memberships, and exploring future community expansion into other C-suite roles. — 🙏 Help shape our show by taking our quick listener survey at https://bit.ly/TurpentinePulse. — RECOMMENDED PODCAST: Check out Modern Relationships, where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod __ SPONSOR: METAVIEW Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics _ LINKS: Explore the GC/legal community: https://www.lsuite.co Explore the CFO/finance community: https://www.fsuite.co Company website: https://www.thesuite.com Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @gregraiten (Greg) — TIMESTAMPS: (00:00) Intro (00:58) Greg's background and early career (03:17) Evolution of The Suite  (05:51) Vision and expansion (11:32) Business model (13:45) Community engagement and events (17:46) Online membership experience (20:22) Sponsor: Metaview (21:29) Sponsorship and revenue model (22:55) Challenges of future of events (28:44) Expanding professional communities (34:16) Building a network (35:49) Pricing strategies for community memberships (42:08) Scaling and fundraising (45:05) Future of paid vs. free communities (47:37) Successful community models (50:22) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

JT Barnett, a former professional hockey player and also the Founder and CEO of CreatorX, joined Erik Torenberg to share his journey from being the 'vibes guy' in the locker room to becoming an influential figure at the intersection of content and commerce. They also discuss the evolution of social media platforms, future of social media, creator financing, and the role of creators in shaping modern businesses. This conversation was recorded in 2023. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. __ RECOMMENDED PODCAST: 🎙️ Unpack Pricing - Dive into the dark arts of SaaS pricing with Metronome CEO Scott Woody and tech leaders. Learn how strategic pricing drives explosive revenue growth in today's biggest companies like Snowflake, Cockroach Labs, Dropbox and more. Apple: https://podcasts.apple.com/us/podcast/id1765716600 Spotify: https://open.spotify.com/show/38DK3W1Fq1xxQalhDSueFg __ SPONSORS: BEEHIIV | METAVIEW | SECUREFRAME Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics Secureframe: https://secureframe.com/ Secureframe is the leading all-in-one platform for security and privacy compliance. Get SOC-2 audit ready in weeks, not months. I believe in Secureframe so much that I invested in it, and I recommend it to all my portfolio companies. Sign up for a free demo and mention Erik Torenberg during your demo to get 20% off your first year. — LINKS: 🎥 YouTube: https://www.youtube.com/@jtbarnett Tik Tok: https://www.tiktok.com/@jtbarnett Instagram: https://www.instagram.com/jtbarnett  Website: https://www.barnettx.com/jt Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @jtbarnett (JT) — TIMESTAMPS: (00:00) Intro  (00:29) From hockey to CreatorX (03:45) Creator economy and business strategy (06:42) Future vision: JT's empire (10:36) Evolution of platforms (14:16) Role of new platforms and technologies (15:51) Sponsors: Beehiiv and Metaview (18:02) Content strategy across platforms (22:54) Demographics on TikTok (25:13) Brainstorming marketing strategies for SecureFrame (27:03) Successful examples of TikTok marketing (28:18) Principles for effective company content (29:21) YouTube strategies for businesses (30:51) Potential of YouTube shorts (32:17) Creators building businesses beyond content (35:44) Evaluating social media platforms (36:53) Mr. Beast in a box (38:58) Creator financing (41:55) Future of the creator economy (45:17) Maximizing long term commercial value (47:56) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Rex Woodbury, Founder and Managing Partner at Daybreak Ventures, and previously a Partner at Index Ventures joined Erik to explore the evolution and impact of the creator economy. They discuss the challenges of monetization for creators, the future of consumer social platforms, and the changing demographics and behaviors of different generations. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV | METAVIEW Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics _ LINKS: Daybreak: https://www.daybreakventures.com/ Digital Native: https://www.digitalnative.tech/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @rex_woodbury (Rex) — TIMESTAMPS: (00:00) Intro (00:46) Evolution of the creator economy (03:26) Commerce in the digital age (08:15) Gen Z: The digital native generation (13:15) Monetization challenges in the creator economy (15:57) Sponsors: Beehiiv and Metaview (18:04) Future of secondhand and resale markets (21:52) Individuals over institutions (28:20) Unconventional jobs in the new economy (31:01) Funding passion projects and NFTs (34:23) Emerging platforms for digital businesses (37:19) Challenges and opportunities in disrupting LinkedIn (39:08) Potential of NFTs and blockchain (40:22) Financialization of everything (46:17) Evolution of social Media and commerce (50:18) Demographic shifts and business opportunities (53:15) Advice for aspiring entrepreneurs (54:52) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Michael Girdley, CEO of an 11-business holding company and Sean Linehan, CEO at Exec and Squad join Erik Torenberg to talk about the unique approach to incubating businesses, the importance of leveraging media presence, and understanding the intricacies of modern media and business strategies. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV | METAVIEW Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/heretics _ LINKS: Girdley Enterprise: https://www.girdley.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @girdley (Michael) @seanlinehan (Sean) — TIMESTAMPS: (00:00) Intro (00:57) Michael’s journey from Silicon Valley to Texas (02:58) High upside potential ventures (04:25) Team-first approach to business incubation (06:26) Art of incubation: Lessons learned (09:52) Role of distribution in business success (13:21) Building a media business (17:16) Branches under Michael Girdley’s media (19:37) Sponsors: Beehiiv and Metaview (21:45) Ideas and consistency of media contents (23:40) Hiring and incentivizing a CEO for media ventures (26:02) Setting up early compensation structures (27:05) Understanding phantom stock and profit interest (28:14) Commitment levels for CEOs (29:52) Reality of the HoldCo model (32:38) Evaluating business opportunities (34:17) Building trust with CEOs (39:04) Raising capital and ownership structures (46:02) Negative stigma on incubators (48:26) Advice for aspiring entrepreneurs (53:37) Common mistakes in scaling content (55:06) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     _ LINKS: The Future Party: https://futureparty.com Linkedin: https://www.linkedin.com/in/boye-fajinmi/ Instagram: https://www.instagram.com/boye/?hl=en Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @thefutureparty (Boye) — TIMESTAMPS: (00:00) Intro (00:29) Evolution and strategy of The Future Party (04:35) Navigating the newsletter ecosystem (08:44) Niche targeting (10:27) Future aspirations and media diversification (12:06) Power of events in media growth (14:47) Sponsors: Beehiiv and Metaview (16:54) Exploring different mediums (19:57) Role of events and activations (24:11) Monetization strategies and subscriber engagement (27:16) Importance of value creation (29:10) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Anuj Abrol, Creator, former Chief of Staff for Justin Kan and ex-McKinsey, and Sarah Wright, head of content at Product Hunt, join Erik Torenberg of Turpentine to discuss building successful newsletters. In this conversation, they trade innovative strategies for creating high-quality content that attracts readers derived from the Turpentine podcast network, the importance of understanding your audience and social network engagement, and whether vertical newsletters can succeed. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCAST: 🎙️ Second Opinion - A new podcast for health-tech insiders from Christina Farr of the Second Opinion newsletter. Join Christina Farr, Luba Greenwood, and Ash Zenooz every week as they challenge industry experts with tough questions about the best bets in health-tech. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1759267211 Spotify: https://open.spotify.com/show/0A8NwQE976s32zdBbZw6bv -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @nujabrol (Anuj) @sarmariewright (Sarah) — TIMESTAMPS: (00:00) Intro (01:00) Brainstorming newsletter strategies (04:40) Exploring group chats and social networks (07:23) Newsletter goals and audience engagement (13:15) Monetizing and growing newsletters (15:48) Sponsors: Beehiiv and Turpentine (17:36) Importance of high quality content (20:14) Leveraging podcast ideas (27:32) Repurposing content for maximum Reach (32:48) Building relationship with high quality audience (38:08) Potential of short-form video content (40:57) Conversion from newsletters to podcasts (44:33) Wrap  — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Byrne Hobart, creator of the newsletter The Diff and Capital Gains, joins Erik Torenberg to discuss the intricate evolution of media industries. In this conversation, they delve into the comparative success of print and digital media, the economic transformation of the news sector, the disruption in media landscapes and the emerging scenarios in financial journalism. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCAST: 🎙️ Second Opinion - A new podcast for health-tech insiders from Christina Farr of the Second Opinion newsletter. Join Christina Farr, Luba Greenwood, and Ash Zenooz every week as they challenge industry experts with tough questions about the best bets in health-tech. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1759267211 Spotify: https://open.spotify.com/show/0A8NwQE976s32zdBbZw6bv 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: The Riff on YouTube: https://www.youtube.com/@TheRiffPodcast The Riff on Apple: https://podcasts.apple.com/us/podcast/the-riff-with-byrne-hobart-and-erik-torenberg/id1716646486 The Riff on Spotify: https://open.spotify.com/show/6rANlV54GCARLgMOtpkzKt Being Not-a-Tech-Company: https://www.thediff.co/archive/being-not-a-tech-company/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @ByrneHobart (Byrne) — TIMESTAMPS: (00:00) Intro (00:56) Historical overview of media business (04:36) Golden age of newspapers (07:54) Impact of digital transformation (13:28) Media fortunes and distribution changes (18:55) Sponsors: Beehiiv and Turpentine (20:43) Understanding the distribution model (24:21) Role of AI in media layoffs (31:35) Economics of investigative journalism (36:32) Advice and Insights in building a media empire (44:10) AI media: Opportunities and challenges (53:09) Changing nature of fame in the algorithmic age (58:17) Being Not-a-Tech-Company (01:05:44) Wrap-Up — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Dan Ni, CEO of TLDR Newsletter, a leading modern media company that operates 10 curated newsletters with over 8 million readers, joins Erik Torenberg to talk about the success of TLDR. In this conversation, Dan shares the secrets behind TLDR’s rapid growth, the importance of building an audience on your own platform, challenges and strategies of launching new content formats, monetization tactics, and exploring the different niches and media formats. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCAST: 🎙️ Second Opinion - A new podcast for health-tech insiders from Christina Farr of the Second Opinion newsletter. Join Christina Farr, Luba Greenwood, and Ash Zenooz every week as they challenge industry experts with tough questions about the best bets in health-tech. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1759267211 Spotify: https://open.spotify.com/show/0A8NwQE976s32zdBbZw6bv 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: TLDR Newsletter: https://tldr.tech/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @tldrdan (Dan) — TIMESTAMPS: (00:00) Intro (00:59) Unpacking TLDR’s success (05:39) Aspirations for TLDR (07:57) Role of original reporting in business (09:02) Curator’s role in TLDR (14:55) TLDR’s team set up (15:21) Sponsor: Beehiiv and Turpentine (17:09) Building a sales organization (20:37) Identifying different niches and demographics (26:35) Strategies for audience engagement (28:21) Monetization and adjacency in newsletters (31:46) Targeting and scaling with advertisers (38:21) Building a defensible media company (42:05) Importance of building audience on your own platform (44:22) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Austin Petersmith, an entrepreneur and investor with extensive experience in journalism joins Erik Torenberg to discuss his diverse experiences in the media and tech industries. He shares his journey at Inside, where he helped grow a remarkable newsletter business, and explores the complexities of user-generated content and niche social networks. In this conversation, they also explore the growth strategies, challenges, and monetization tactics used in scaling Inside to millions of subscribers. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCAST: Patrick McKenzie (@patio11) talks to experts who understand the complicated but not unknowable systems we rely on. You might be surprised at how quickly Patrick and his guests can put you in the top 1% of understanding for stock trading, tech hiring, and more. Spotify: https://open.spotify.com/show/3Mos4VE3figVXleHDqfXOH Apple: https://podcasts.apple.com/id1753399812https://podcasts.apple.com/id1753399812 RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: Howie.ai: https://howie.ai/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @awwstn (Austin) — TIMESTAMPS: (00:00) Intro (00:57) Austin's journey into tech (03:42) Building a newsletter empire (11:39) Evolution and potential of social audio platforms (14:41) Inside's growth and monetization strategies (20:52) Sponsor: Beehiiv and Turpentine (22:40) Reflecting on editorial strategies and experimental approaches (26:53) User-generated content and future ideas (29:36) Rise of niche media (36:37) Challenges and strategies in podcasting (39:17) Innovative models in SaaS and software negotiation (45:32) Private Equity for podcasting (53:47) Request for startups (55:13) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Anthony “Pomp” Pompliano, founder of The Pomp Letter, joins Erik Torenberg for a captivating, wide ranging discussion about modern media dynamics — recorded live in 2022 with special guests entrepreneur Jesse Genet, host of In the Arena Pod and Ryan Hudson, co-founder of Honey. They discuss building social and financial capital, Pomp's biggest lessons, and strategies for leveraging high-profile influence. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj RECOMMENDED PODCAST: Patrick McKenzie (@patio11) talks to experts who understand the complicated but not unknowable systems we rely on. You might be surprised at how quickly Patrick and his guests can put you in the top 1% of understanding for stock trading, tech hiring, and more. Spotify: https://open.spotify.com/show/3Mos4VE3figVXleHDqfXOH Apple: https://podcasts.apple.com/id1753399812https://podcasts.apple.com/id1753399812 RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: The Pomp podcast: https://podcasts.apple.com/us/podcast/the-pomp-podcast/id1434060078 The Pomp Letter: https://pomp.substack.com/ In the Arena: https://www.youtube.com/@InTheArenaPodcast Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @APompliano (Pomp) @jessegenet (Jesse) @ketau (Ryan) — TIMESTAMPS: (00:00) Intro (00:49) Diving into modern media and social capital (03:36) Building an audience and business (07:52) Intersection of media and business (12:31) Tipping point in career trajectory (14:40) Navigating controversies and cancel culture (17:27) Sponsor: Beehiiv and Turpentine (19:51) Social supply chain (22:28) Role of values in business (25:25) Employee activism (35:16) Memorable Twitter feud (42:53) Security concerns in the digital age (52:03) Personal experiences with wealth (01:04:50) Request for startups from Pomp (01:11:22) Controversial views and cancel culture (01:17:51) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Matt McGarry, a newsletter expert and the founder of GrowLetter, joins Erik to discuss his newsletter and media insights from his work with The Hustle, Sahil Bloom, The Milk Road, and more clients through his specialized agency. This is a masterclass in newsletter growth, email acquisition, and monetization models. Matt highlights opportunities in B2B and niche markets, stresses the importance of diverse newsletters, and advocates for a multimedia strategy including podcasts. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — LINKS: GrowLetter: https://growletter.co/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @JMatthewMcGarry (Matt) — TIMESTAMPS: (00:00) Intro (00:48) Matt's journey into newsletters (02:36) Agora model explained (07:14) Leveraging paid marketing for newsletter growth (16:40) Sponsor: Beehiiv and Turpentine (18:28) Podcasts vs. newsletters (19:56) Monetization and growth tactics (25:28) Choosing the right niches and monetization models (31:14) Exploring B2B newsletter success (33:20) Challenges and opportunities in media niches (35:51) Local media and hyper-niche opportunities (43:41) Creating a master brand vs. niche newsletters (50:53) Monetization tactics and lead generation (54:28) More about Matt’s GrowLetter (58:21) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Noah Edelman, co-founder at The Neuron, a daily AI newsletter that attracted 100,000 readers in its first month, joins Erik Torenberg to discuss the AI content space. Noah elaborates on their growth strategies, the unique strengths that set The Neuron apart, and his insights on the future of AI in media. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj — RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs -- SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     — LINKS: The Neuron: https://www.theneurondaily.com The Neuron Podcast: https://www.theneuron.ai/podcast Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @noahedelman02 (Noah) — TIMESTAMPS: (00:00) Intro (00:54) Evolution of The Neuron (02:47) Strategies for success (05:02) Navigating the AI media ecosystem (07:35) Exploring newsletter dynamics: Types, trends, and tactics (09:35) Expanding The Neuron's reach and impact (15:24) Sponsor: Beehiiv and Turpentine (17:12) Pros and cons of The Neuron’s framework (20:07) Creating specialized content for various industry verticals (25:11) Potential of transforming podcast content into newsletters (32:29) Growth tactics and the future of AI in media (35:07) Acquisition strategies in newsletter growth (39:00) Choosing the right platform (41:12) Noah’s advice on building newsletters (46:47) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Yossi Levi, founder and CEO of Car Dealership Guy, joins Erik Torenberg to share the evolution from running a Twitter account to establishing a growing media empire with significant influence in the automotive industry. They also discuss the blueprint behind generating 120 million impressions per month, defining their insights advantage, the importance of listening to the audience, and strategies for monetization that doesn't demand compromising the authenticity and quality of content. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.   -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — LINKS: Car Dealership Guy: https://www.dealershipguy.com/ Car Dealership Guy Podcast: https://podcast.dealershipguy.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @yossixciii (Yossi) — TIMESTAMPS: (00:00) Intro (01:00) Building an automotive media powerhouse (02:33) Future of vertical media (06:54) Navigating the complex landscape of media, trust, and monetization (09:34) Building a news arm (13:32) Evolution of newsletters and content strategy (16:00) Sponsor: Beehiiv and Turpentine (17:50) Collaborating with creators (21:24) Exploring data products and market opportunities (23:22) Event planning for brand alignment (24:38) Applying the playbook to other industries (28:13) Audience composition (30:17) Future of Media: Expert-led and social-first (32:43) Customer feedback and content development (39:09) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Jacob Donnelly, the founder of A Media Operator, joins Erik Torenberg to discuss the strategies behind building successful, sustainable media businesses, with a focus on niche markets. They also explore the role of technology and the significance of audience-centric approaches in both the media and events industries, providing a comprehensive overview of current trends and future directions for media entrepreneurs. 🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.   — RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — LINKS: A Media Operator: https://www.amediaoperator.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @JayCoDon (Jacob) — TIMESTAMPS: (00:00) Intro (00:53) Inside the mind of a media operator (02:33) Vision and strategy behind AMO (10:00) Why Jacob is bullish on media? (11:34) Sponsor: Beehiiv and Turpentine (13:23) Core ideas and philosophies (17:03) Intersection of media and data companies (25:16) Exploring the SaaSification of media (33:06) Future of AI in media (40:24) Media acquisitions and the essence of audience (49:16) Crypto media lessons and audience type (52:25) Art of building a media empire (01:06:30) Business of podcasting (01:22:23) Future of vertical communities (01:26:11) Importance of first party data (01:28:30) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Tyler Denk, co-founder and CEO of Beehiiv, joins Erik Torenberg to discuss how he came to be a part of building two media empires: Morning Brew and Beehiiv, a newsletter publishing platform which just raised a $33 Million Series B. They also discuss the market potential of email newsletters, ad networks, and successful newsletter strategies across industries. Tyler delivers a masterclass in understanding email and newsletter platforms. -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.   — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify: https://open.spotify.com/show/0epyYBAxLeF0PsNagdDJAJ Apple: https://podcasts.apple.com/gb/podcast/company-breakdowns/id1743119197 — LINKS: Beehiiv: https://www.beehiiv.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @denk_tweets (Tyler) — TIMESTAMPS: (00:00) Intro (01:00) Morning Brew & Beehiiv (03:00) Evolution of Morning Brew's business model  (09:49) The genesis of Beehiiv (14:30) Sponsor shout out (16:17) Building a newsletter empire (21:09) Biggest inflection point (25:32) Leveraging newsletters for growth (28:47) Future of Beehive and email monetization (41:36) Fundraising and navigating venture (44:40) Success stories in the newsletter industry (47:47) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively. -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Media Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.   — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple — LINKS: Aging Media Network: http://www.agingmedia.com Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @jryedinak (John) — TIMESTAMPS: (00:00) Intro (00:52) John’s journey from Mortgage Industry to Media Mogul (05:17) Strategies for Growth and Diversification (10:04) Building Vertical Media from Scratch (14:46) Sponsor: Beehiiv (15:56) Team Composition and Investment in Building a Media Empire (18:21) Evolution of Business Media (29:37) Investment and Growth Strategies in the Creator Space (34:41) Data Collection and Monetization (42:24) Leveraging Creator Partnerships for Event Success (46:56) Potential of Paid Communities in Niche Markets (51:10) Podcasting Insights and the Future of Media (54:52) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Craig Fuller, Founder and CEO of FreightWaves which began as a combination media company and data provider for the logistics industry, joins Erik Torenberg to discuss the evolution of FreightWaves, different media models and their scalability, and shares his thoughts on what the future of AI media will look like. -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — SPONSORS: BEEHIIV Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple — LINKS: FreightWaves: https://www.freightwaves.com/ Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @FreightAlley (Craig) — TIMESTAMPS: (00:00) Intro (00:15) The Evolution of Freight Waves (03:01) Breaking Down Media Business Models and Monetization Strategies (08:42) Complex Landscape of Media and Audience Engagement (12:35) Sponsor: Turpentine (13:26) Strategic Synergy Between Media and SaaS Businesses (17:27) Underrated Potential of Media Businesses (27:35) Opportunities and Challenges of Niche Media (29:59) Vertical Media Opportunities Across Industries (30:54) Dynamics of Media in the Supply Chain Industry (32:33) Expanding Media Ventures (33:41) Potential for Vertical Media in AI and Crypto (35:39) Critique and Future of Tech Journalism (37:34) Strategies and Challenges of Building a Vertical Media Business (43:06) Importance of Breaking News and Building Credibility (48:48) Evaluating Business Models for a New Media Venture (58:06) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Zawwar Khan, a CPG consultant for creators (Rel Brands), joins Erik Torenberg to talk about his journey from being the youngest brand manager at Procter & Gamble and PepsiCo, to advising media creators on building their own commerce brands. He also shares some strategies for creators to expand beyond their audience, the potential of creator-incubated businesses, and the future of the creator economy through innovative financing and business models. -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs -- SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months. -- Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple -- LINKS: Zawwar Khan: https://www.hellorel.com/ -- X/ TWITTER: @eriktorenberg (Erik) @zawwarkhan_ (Zawwar) -- TIMESTAMPS: (00:00) Intro (00:49) Zawwar’s journey from Brand Manager to CPG Consultant (05:51) Evolution of Media and Commerce (09:13) Strategies for Success (16:56) Sponsor: Turpentine (17:44) Rise of B2B Influencers and Creator Opportunities (26:32) Potential of Creator-Led Ventures (28:56) Building Brands as a Creator (34:32) Venture Capital Perspectives on the Creator Economy (40:09) The Future of Investing: Venture Studios for Creators (49:25) Wrap -- This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company. This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co. -- RECOMMENDED PODCAST: 🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week. Apple: https://podcasts.apple.com/podcast/id1696419056 Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs — LINKS: Danny Crichton: https://www.dannycrichton.com/ Lux Capital: https://www.luxcapital.com/securities TechCrunch: https://techcrunch.com/ TechCrunch+: https://techcrunch.com/techcrunchplus/ X/ TWITTER: @eriktorenberg (Erik) @DannyCrichton (Danny) — TIMESTAMPS: (00:00) Intro (00:28) Evolution of TechCrunch+ (01:27) Building a new product, ExtraCrunch (04:50) Challenges of subscription media (06:26) Identifying the core audience (08:57) Exploring alternative business models in media (15:26) Sponsor: Turpentine (16:07) History of TechCrunch (22:00) What worked and what didn't for TechCrunch (29:20) Building a significant tech media company (30:12) Strategies for success (31:03) The need of focus formula (35:32) Challenges of monetizing journalism (37:50) Rethinking media products (51:21) Potential of vertical media (56:30) Wrap — SPONSOR: Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months. — Recommended Podcast: Company Breakdowns Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more, Spotify Apple