"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Turpentine
57 episodes
5 months ago
Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
All content for "Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition is the property of Turpentine and is served directly from their servers
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Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
The Future of Tech Media with Danny Crichton of Lux Capital
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
59 minutes 25 seconds
1 year ago
The Future of Tech Media with Danny Crichton of Lux Capital
Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company.
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
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LINKS:
Danny Crichton: https://www.dannycrichton.com/
Lux Capital: https://www.luxcapital.com/securities
TechCrunch: https://techcrunch.com/
TechCrunch+: https://techcrunch.com/techcrunchplus/
X/ TWITTER:
@eriktorenberg (Erik)
@DannyCrichton (Danny)
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TIMESTAMPS:
(00:00) Intro
(00:28) Evolution of TechCrunch+
(01:27) Building a new product, ExtraCrunch
(04:50) Challenges of subscription media
(06:26) Identifying the core audience
(08:57) Exploring alternative business models in media
(15:26) Sponsor: Turpentine
(16:07) History of TechCrunch
(22:00) What worked and what didn't for TechCrunch
(29:20) Building a significant tech media company
(30:12) Strategies for success
(31:03) The need of focus formula
(35:32) Challenges of monetizing journalism
(37:50) Rethinking media products
(51:21) Potential of vertical media
(56:30) Wrap
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SPONSOR:
Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.
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Recommended Podcast: Company Breakdowns
Each episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,
Spotify
Apple
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
