"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Turpentine
57 episodes
5 months ago
Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
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Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
Dan Ni of TLDR on Curating the Paper of Record for Tech
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
43 minutes 34 seconds
1 year ago
Dan Ni of TLDR on Curating the Paper of Record for Tech
Dan Ni, CEO of TLDR Newsletter, a leading modern media company that operates 10 curated newsletters with over 8 million readers, joins Erik Torenberg to talk about the success of TLDR. In this conversation, Dan shares the secrets behind TLDR’s rapid growth, the importance of building an audience on your own platform, challenges and strategies of launching new content formats, monetization tactics, and exploring the different niches and media formats.
🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj
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SPONSORS: BEEHIIV
Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.
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LINKS:
TLDR Newsletter: https://tldr.tech/
Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/
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X / TWITTER:
@eriktorenberg (Erik)
@tldrdan (Dan)
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TIMESTAMPS:
(00:00) Intro
(00:59) Unpacking TLDR’s success
(05:39) Aspirations for TLDR
(07:57) Role of original reporting in business
(09:02) Curator’s role in TLDR
(14:55) TLDR’s team set up
(15:21) Sponsor: Beehiiv and Turpentine
(17:09) Building a sales organization
(20:37) Identifying different niches and demographics
(26:35) Strategies for audience engagement
(28:21) Monetization and adjacency in newsletters
(31:46) Targeting and scaling with advertisers
(38:21) Building a defensible media company
(42:05) Importance of building audience on your own platform
(44:22) Wrap
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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.
Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co
