This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Austin Rief. Austin is the co-founder of Morning Brew.
We discuss why there isn't a newsletter bubble, the future of media, and creator led media companies.
If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co
Follow Austin on Twitter: https://twitter.com/austin_rief
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Victoria Watters. Victoria is VP of Marketing at Galaxy Fund Management.
We discuss her father's rise to fame on TikTok, marketing complex products, and brand strategy for crypto companies.
If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co
Follow Vic on Twitter: https://twitter.com/vic_watters
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Danny Miranda. Danny is a student of life. He runs the podcast The Danny Miranda Podcast and a weekly newsletter called Tuesday Treasure.
We discuss his decision to be a full-time content creator, his path to 25,000 podcast downloads, and embracing the content grind.
If you want to be a member of BrandStreet, use the coupon "LEWIS" to save 20% off a yearly subscription. Visit BrandStreet.co
Visit Danny's site: https://dannymiranda.com/ Follow Danny on Twitter: https://twitter.com/heydannymiranda?lang=en Check out his podcast: https://dannymiranda.com/podcast/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and guest Robbie Crabtree. Robbie is a trial attorney and a public speaking expert. Robbie is the founder of Performative Speaking, a program that teaches you to be a better speaker. It was recently acquired by On Deck.
We discuss launching a paid course, using Twitter to build domain authority, and becoming a better speaker.
Visit Robbie's site: https://www.robbiecrabtree.com/ Follow Robbie on Twitter: https://twitter.com/RobbieCrab
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ryan Sneddon. Ryan is the founder of Naptown Scoop, a local media company covering the city of Annapolis, Maryland.
We discuss the state of local media, growing his newsletter using Instagram, and building a dedicated subscriber list.
Follow Ryan on Twitter: https://twitter.com/sneddymobbin
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Follow Ari on TikTok: https://www.tiktok.com/@amlewis4 Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Yaro Bagriy. Yaro is the founder of Newsletter Crew, a community focused on helping creators build newsletters.
We discuss building a newsletter community, focusing on a niche, and buying and integrating communities.
Follow Yaro on Twitter: https://twitter.com/yarobagriy Sign up for Newsletter Crew: https://newslettercrew.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Max Rofagha. Max is the founder of Finimize, the world’s best finance community.
We discuss building fans across the globe, transitioning from free to paid membership, and scaling to a million registered users.
Sign up for Finimize: https://www.finimize.com/ Connect with Max on LinkedIn: https://www.linkedin.com/in/berlinmax/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ Join BrandStreet: https://www.brandstreet.co/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Stew Fortier. Stew is the co-founder of Compound Writing, a community-powered writing workflow driven by some of the internet's best writers, editors, and experts.
We discuss starting an online community, the importance of writing online, and turning membership into a habit.
Follow Stew on Twitter: https://twitter.com/stewfortier Connect with Stew on LinkedIn: https://www.linkedin.com/in/stew-fortier-7422b829/ Visit Stew's Site: https://stewfortier.com/ Join Compound Writing: https://www.compoundwriting.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Candace Amos. Candace is Director of Audience Development and Social Media for the Daily Beast, an American news publication focused on politics, media, and pop culture.
We discuss audience growth using non-paid acquisition channels, best practices for audience retention, and transitioning from reporter to the business side of media.
Follow Candace on Twitter: https://twitter.com/CandaceAmos Visit Candance's Site: https://candaceamos.com/ 32 Letter: https://32letter.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Joe Ferraro. Joe is a teacher, professional speaker, and podcast host. He runs the One Percent Better Podcast where he has interview people such as James Clear and Seth Godin.
We discuss how he built and scaled a podcast, how to ask great questions for a podcast and life, and how to find great podcast guests.
Follow Joe on Twitter: https://twitter.com/FerraroOnAir Listen to Joe's Podcast: https://podcasts.apple.com/us/podcast/the-one-percent-better-podcast/id1254121785
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Steve Schlafman. Steve is a certified professional development coach and angel investor. Steve is the founder of High Output, a boutique leadership development company. Previously, he was a VC at Primary Venture Partners and RRE Ventures. Some of his select investments include Boom, Breather, and theSkimm.
We discuss why Steve left VC to coach, Steve's leadership and coaching philosophy, and the importance of building a personal brand.
Follow Steve on Twitter: https://twitter.com/schlaf Read Steve's Blog: https://schlaf.me/ Check out the Founder's Library: founderlibrary.com
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ian Kar. Ian is the founder of Fintech Today, a subscription research firm focused on fintech.
We discuss Ian's media experience, why he started fintech today, and building and scaling a community.
Follow Ian on Twitter: https://twitter.com/iankar_ Join Fintech Today: https://fintechtoday.substack.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Mikey Sadowski. Mikey leads global PR & communications at Intrepid Travel, a purpose-driven tour operator recognized as the world’s largest adventure travel company and travel B Corp.
We discuss Mikey's rise from intern to head of PR, landing tier 1 media coverage, and how to measure the impact of PR.
Follow Mikey on Twitter: https://twitter.com/MikeySadowski
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm.
We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.
Follow Jasmine on Twitter: https://twitter.com/TripleJas Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/jasminebina Hire Jasmine: https://www.theconceptbureau.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Justin Mikolay. Justin is a former speechwriter and communication professional. He has written for Jim Matthis, General David Petraeus, and Leon Panetta. He has worked as an evangelist for Palantir and held the role of Director of Communications for the Secretary of Defense. Currently, he works at Gumroad and has a newsletter summarizing the big ideas of the biggest names on Twitter.
We discuss working in government, speechwriting for someone else, transitioning from public to private sector, and Twitter threads.
Follow Justin on Twitter: https://twitter.com/jmikolay Subscribe to Justin's newsletter: https://t.co/th0snU8PVd?amp=1
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Katie Perry. Katie is the VP of Marketing at Public, a social investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free.
We discuss how to use marketing to differentiate your product, leveraging creators to grow Public, why Scott Galloway joined the platform, and the importance of using a community to build a dedicated user base.
Follow Katie on Twitter: https://twitter.com/katieeperry?lang=en Follow Katie on Public: https://public.com/katiep
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.
We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.
Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/
Follow Ari on Twitter: https://twitter.com/amlewis4
Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/
Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Arielle Kimbarovsky. Arielle is a marketing and social media strategist for M1 Finance, a smart money management tool.
We discuss how M1 Finance balances regulation and communication, Arielle's creative process, how M1 Finance focuses on "mindset" marketing, and M1 Finance's affiliate marketing program.
Add Arielle on LinkedIn: https://www.linkedin.com/in/ariellekimbarovsky/ Follow Arielle on Twitter: https://twitter.com/ariellekimbar
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Thom Fladung. Thom is the managing partner of Hennes Communications, a PR agency exclusively focused on crisis communications.
We discuss what do when a crisis hits, why peacetime is the best time to plan for a crisis, how social media is the first line of defense for a crisis, and what happens when a crisis ends.
Follow Thom on Twitter: https://twitter.com/Fladung Hire Hennes Communications: https://www.crisiscommunications.com/
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Aubrey Strobel. Aubrey is head of communications at Lolli, a rewards application that gives you bitcoin when you shop at your favorite stores.
We discuss how to market in the crypto world, marketing Lolli vs. marketing crypto, how to leverge social media for your corporate and individual brand, and moving from the agency world to in-house.
Add Aubrey on LinkedIn: https://www.linkedin.com/in/aubrey-strobel-64bbb7119/ Follow Aubrey on Twitter: https://twitter.com/aubreystrobel
Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/
Produced by Courtnie Lewis: https://www.courtnielewis.com
Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A