Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]

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Mastering the Attention Economy

Ari Lewis

42 episodes

6 days ago

Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week we interview entrepreneurs, executives and industry leaders on they earn attention for their brands using social, content and media The podcast is hosted by Ari Lewis.

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Business

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Marketing

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Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]

Mastering the Attention Economy

28 minutes 57 seconds

5 years ago

Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm.

We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.

Follow Jasmine on Twitter: https://twitter.com/TripleJas Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/jasminebina Hire Jasmine: https://www.theconceptbureau.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A