Katie Perry, Talks How to Leverage Creators to Grow a Social Network [Ep. 38]

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Mastering the Attention Economy

Ari Lewis

42 episodes

5 days ago

Human attention is a scarce resource that millions of companies across the globe are fighting for. Once a week we interview entrepreneurs, executives and industry leaders on they earn attention for their brands using social, content and media The podcast is hosted by Ari Lewis.

Marketing

Business

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Marketing

Business

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Katie Perry, Talks How to Leverage Creators to Grow a Social Network [Ep. 38]

Mastering the Attention Economy

20 minutes 11 seconds

5 years ago

Katie Perry, Talks How to Leverage Creators to Grow a Social Network [Ep. 38]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Katie Perry. Katie is the VP of Marketing at Public, a social investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free.

We discuss how to use marketing to differentiate your product, leveraging creators to grow Public, why Scott Galloway joined the platform, and the importance of using a community to build a dedicated user base.

Follow Katie on Twitter: https://twitter.com/katieeperry?lang=en Follow Katie on Public: https://public.com/katiep

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A