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Marketing State of Mind
Lynn Colepaugh
21 episodes
3 days ago
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Marketing
Business,
Entrepreneurship
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All content for Marketing State of Mind is the property of Lynn Colepaugh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Marketing
Business,
Entrepreneurship
Episodes (20/21)
Marketing State of Mind
Confidence by Design
Confidence doesn’t come from hype, it comes from design. In this episode of A Marketing State of Mind, Lynn Colepaugh explores how systems can make bravery easier. From dashboards that calm your brain to routines that build courage on repeat, this episode reframes confidence as something you can engineer. You’ll learn how to build structure that supports your creativity instead of suffocating it, and why true bravery begins the moment your systems hold you steady. 🌐 Learn more: amarketingstateofmind.com🏰 Explore calm continuity systems: cyberprarmy.com
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1 week ago
4 minutes

Marketing State of Mind
The Loyalty Loop – Why Retention Is the New Reach
In this episode of A Marketing State of Mind, Lynn unpacks why the smartest brands are trading reach for retention, and how loyalty is quietly redefining growth. You’ll learn why long-term clients create stability, how to turn repeat customers into advocates, and what happens when your systems build calm instead of chaos. Listen now and discover why continuity isn’t boring... It’s freedom. 🌐 Learn more at amarketingstateofmind.com🏰 Explore continuity systems and digital strategy tools at cyberprarmy.com
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2 weeks ago
6 minutes

Marketing State of Mind
Continuity Isn’t Boring, It’s Freedom
Chaos feels exciting—until it starts running the show.   In this solo episode of A Marketing State of Mind, Lynn Colepaugh unpacks what most founders get wrong about structure: it’s not about control, it’s about capacity. Drawing from her own near-burnout moments and client stories, Lynn reframes continuity as a form of creative protection—a rhythm that frees leaders to think, breathe, and actually enjoy what they’ve built.   ✨ Listen for: • How systems can make you more creative, not less • Why continuity is a promise to your future self • The surprising calm that comes from rhythm and repeatability • One small step to reclaim your time this week   Explore more reflections at amarketingstateofmind.com Learn about continuity systems and sustainable marketing at cyberprarmy.com
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3 weeks ago
6 minutes

Marketing State of Mind
The Regenerative CEO
What if leadership wasn’t about getting more out of people... but giving more back to them? In this solo episode of A Marketing State of Mind, Lynn Colepaugh redefines what it means to lead sustainably. Through stories from her own experience and her work inside Cyber PR Army, she explores a vision of leadership where the founder, the team, and the systems all sustain each other. Part philosophy, part playbook, this conversation is a quiet rebellion against extraction culture and an invitation to build in a way that leaves more energy than it takes. ✨ Listen in for:• The difference between extraction and regeneration in leadership• How founders can stop being the “battery” for their business• Practical ways to build systems that give capacity back to your team• Why continuity beats chaos every time For more episodes and reflections, visit amarketingstateofmind.com.To explore regenerative business systems and continuity strategies, head to cyberprarmy.com.
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4 weeks ago
7 minutes

Marketing State of Mind
Beyond Vanity Metrics - Interview with Richard Levy
Marketing isn’t just about chasing likes; you find it more in building systems that work. In this episode of A Marketing State of Mind, Lynn sits down with Richard Levy, global marketing leader turned SME mentor, to unpack how to strip away vanity metrics and focus on what really drives growth. From the Three C’s framework (Customer, Competition, Company) to why communication should come last, not first, Richard offers sharp, practical insights for small and mid-sized businesses. If you’ve ever wondered why your marketing feels busy but not profitable, this conversation is your reset button. Find Richard at -> https://www.linkedin.com/in/richardlevy1  🎧 More Episodes at amarketingstateofmind.com🌐 Learn more at cyberprarmy.com/thecastle
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1 month ago
27 minutes

Marketing State of Mind
Your Business Is Not Your Body
Too many founders fall into the trap of tying their self-worth to their numbers. Revenue, launch results, followers... metrics start to feel less like signals and more like verdicts. In this episode of Marketing State of Mind, Lynn shares how she carried that mindset from the music industry into entrepreneurship, and how she finally broke free. You’ll hear about her pivot from touring life to digital strategy, the dangers of outcome-obsession, and how AI-driven continuity systems can carry the weight so founders don’t have to. If you’ve ever stared at your dashboard and thought, This is me. This is my value, this conversation will reframe your relationship with data. ✨ More episodes and resources: amarketingstateofmind.com✨ Learn about continuity systems for your business: cyberprarmy.com
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1 month ago
6 minutes

Marketing State of Mind
Beyond Resumes, Into Real Relationships - Interview with Daniel Alfon
What if firing a client could actually grow your business? In this episode of A Marketing State of Mind, Lynn sits down with strategist and author Daniel Alfon to unpack the surprising lessons behind self-publishing, setting boundaries, and mastering referrals the right way. Daniel shares how publishing his book reshaped his marketing mindset, why letting go of one client brought more clarity (and revenue) than he expected, and what “double opt-in referrals” can teach us about building trust without awkward introductions. Whether you’re refining your marketing systems or simply looking for the courage to make tough calls, this conversation will give you a fresh perspective on clarity, continuity, and creating a business that supports you... not the other way around.Find out more about Daniel at https://www.danielalfon.com/ or reach out on LinkedIn https://www.linkedin.com/in/alfon https://amarketingstateofmind.com https://www.cyberprarmy.com 
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1 month ago
24 minutes

Marketing State of Mind
Visibility Without the Hype: Resonance Over Noise
Being visible doesn’t mean being everywhere... or louder than everyone else. In this solo episode of Marketing State of Mind, Lynn explores how to stay present without draining yourself or selling your soul to trends.   You’ll learn why visibility isn’t about volume, how to find platforms that fit instead of erode, and practical steps to create resonance that lasts.   ✨ Key Takeaways: Visibility ≠ volume...it’s resonance. Choose channels that match your energy. Build rhythms, not performances. Let resonance carry more weight than reach.   🎧 Listen now and rethink what visibility can mean for your brand. amarketingstateofmind.com cyberprarmy.com/thecastle
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1 month ago
6 minutes

Marketing State of Mind
Small Habits, Big Mindset Shifts - Interview with Dr. Christiane Schroeter
In this episode, Dr. Christiane Schroeter shares her journey from Germany to California, discussing her academic achievements and the importance of wellness in both personal and professional life. She introduces her Petite Practice method, emphasizing the significance of small, consistent actions in achieving larger goals. The conversation also explores the role of authenticity in marketing, the impact of AI on marketing strategies, and offers insights into how to effectively connect with audiences. Dr. Schroeter concludes with advice for her past self and shares her future plans, including a new book inspired by her experiences. DoctorChristiane.com DoctorChristiane.com/podcast   AMarketingStateOfMind.com CyberPRArmy.com    
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1 month ago
26 minutes

Marketing State of Mind
The Almost: Lessons from What Didn’t Work
Sometimes the dreams that almost broke us are the ones that remade us. In this solo episode, Lynn dives into the power of The Almost... the failed launches, near-misses, and pivots that shape identity more than success ever could. Through her own story of business survival and clarity, she shares practical lessons for turning setbacks into blueprints for resilience.
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1 month ago
7 minutes

Marketing State of Mind
Call The Damn Leads, Then Grow With Heart
What does it really take to move from hesitation to action? In this episode of A Marketing State of Mind, Lynn sits down with Drewbie Wilson—author, speaker, and the unapologetic force behind the Call the Damn Leads movement. From his journey in sales and insurance to building a personal brand that’s helped generate hundreds of millions in sales worldwide, Drewbie shares the lessons behind his mantra of action, discipline, and trust in the process. We dive into: Why discipline—not motivation—is the real superpower. How consistency across life, family, business, and self unlocks growth. The story of recognizing his own value and turning it into a thriving business. Why trusting the process matters more than chasing shiny objects. If you’ve ever stalled out in your marketing or doubted your own worth, Drewbie’s straight talk will remind you that success isn’t complicated... it’s consistent action. Connect with Drewbie:Website: callthedamnleads.comSocial: @callthedamnleads on every platform Explore More Episodes + Resources:🎧 amarketingstateofmind.com
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1 month ago
28 minutes

Marketing State of Mind
The Myth of Balance: What We Actually Want Is Rhythm
Balance is a myth. In this episode, Lynn explores why chasing “work/life balance” leaves us feeling brittle and behind... and how rhythm offers a more human alternative. From seasons of sprinting and reflection to cadences of creation and rest, she reframes balance into cycles that actually regenerate instead of drain.
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1 month ago
5 minutes

Marketing State of Mind
Marketing With Clarity - Interview with Wes Towers
In this episode of "A Marketing State of Mind," Lynn Colepaugh sits down with Wes Towers, founder of Uplift 360, to explore the pivotal role of clarity in branding. Wes shares his journey from graphic design to leading a successful marketing company, emphasizing how clear messaging and a distinct brand identity can set businesses apart in a crowded market. Discover practical insights on refining your core message, avoiding common branding pitfalls, and leveraging clarity to enhance your brand's impact. Tune in to learn how to distill your brand's essence and stand out authentically. #BrandClarity #MarketingInsights #Uplift360
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2 months ago
22 minutes

Marketing State of Mind
Permission Slips Are Overrated
Stop waiting for someone else’s approval. In this episode, Lynn explores the hidden ways we give away our agency... delaying launches, downplaying ideas, and waiting for validation. She unpacks the myth of external permission, why clarity comes from momentum, and how to shift into trusting your own green lights.
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2 months ago
5 minutes

Marketing State of Mind
Marketing Grief & The Myth of Readiness
In this deeper episode, Lynn unpacks “marketing grief”, the hidden weight of launches that failed, pivots delayed, or pauses that feel like loss. She explores the myth of readiness, why waiting to feel “prepared” keeps us stuck, and how to move forward with honesty, alignment, and small steps. If you’ve ever asked, “Why am I not ready yet?” this episode is for you.
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2 months ago
5 minutes

Marketing State of Mind
Your Audience Is Not Everyone
Let’s talk about why trying to reach “everyone” is the fastest way to reach no one. This episode digs into the clarity that comes from deciding who you're really talking to—and how that shapes your tone, tools, and tactics. No shame if you’ve tried to speak to the masses. We’ve all been there.
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2 months ago
5 minutes

Marketing State of Mind
Marketing That Feels Human
Eight questions that dig beneath the surface of marketing, exploring tone, emotional intelligence, smarter systems, and the art of making your work feel truly human. Lynn unpacks how subtle cues shape connection, why hustle mode kills clarity, and how AI can be a collaborative ally.
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2 months ago
8 minutes

Marketing State of Mind
Free Sample or Premium Paywall? The Mindset Behind the Choice
Should you give away your work or charge from day one? In this solo episode, Lynn breaks down the real drivers behind both approaches—generosity, fear, boundaries, strategy—and why the mindset behind the choice matters more than the choice itself. Because success isn’t about what you picked—it’s about why you picked it.
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3 months ago
6 minutes

Marketing State of Mind
Why Your Audience Isn’t Hearing What You Think You’re Saying
You’ve got the message. You’ve done the work. So why does your audience seem… confused? In this episode, we explore the illusion of clarity, the curse of knowledge, and why smart people often get lost in their own brilliance. If you’ve ever launched something and heard crickets, this one’s for you.
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3 months ago
5 minutes

Marketing State of Mind
What It Really Takes to Be Seen
In this kickoff episode, Lynn introduces the podcast and shares why marketing success isn't just about strategy... It's about mindset. From launch decisions to visibility fears, we explore why the same tactics work differently for everyone and how clarity starts within. No hype, no hacks... just real talk about what it takes to be seen on your terms.
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3 months ago
5 minutes

Marketing State of Mind