Marketing isn’t just about chasing likes; you find it more in building systems that work. In this episode of A Marketing State of Mind, Lynn sits down with Richard Levy, global marketing leader turned SME mentor, to unpack how to strip away vanity metrics and focus on what really drives growth. From the Three C’s framework (Customer, Competition, Company) to why communication should come last, not first, Richard offers sharp, practical insights for small and mid-sized businesses. If you’ve ever wondered why your marketing feels busy but not profitable, this conversation is your reset button. Find Richard at -> https://www.linkedin.com/in/richardlevy1  🎧 More Episodes at amarketingstateofmind.com🌐 Learn more at cyberprarmy.com/thecastle