What if firing a client could actually grow your business? In this episode of A Marketing State of Mind, Lynn sits down with strategist and author Daniel Alfon to unpack the surprising lessons behind self-publishing, setting boundaries, and mastering referrals the right way. Daniel shares how publishing his book reshaped his marketing mindset, why letting go of one client brought more clarity (and revenue) than he expected, and what “double opt-in referrals” can teach us about building trust without awkward introductions. Whether you’re refining your marketing systems or simply looking for the courage to make tough calls, this conversation will give you a fresh perspective on clarity, continuity, and creating a business that supports you... not the other way around.Find out more about Daniel at https://www.danielalfon.com/ or reach out on LinkedIn https://www.linkedin.com/in/alfon https://amarketingstateofmind.com https://www.cyberprarmy.com