Guest Profile: Graig WeissGraig Weiss brings over 20 years of leadership experience and a people-first mindset that has shaped everything from public schools to personalized service calls. Before entering the window treatment industry, he led Foundation Academies in Trenton, taught in the South Bronx and the Dominican Republic, founded a school in Punta Cana, and consulted with Cambridge Associates.Now, he’s the hands-on owner and operator of Bloomin' Blinds of BuxMont, managing everything from sales consultations to installations — bringing the same passion and impact to home transformations as he once did to education. Under his leadership, Bloomin’ Blinds of BuxMont was named 2024 Franchise Owner of the Year, earned top national sales awards, and became one of the brand’s highest-performing and most recognized franchises.With a degree in Finance and Accounting from the University of Pittsburgh, two master’s degrees, and a life full of family, travel, and skiing, Graig blends heart, hustle, and hands-on leadership.Other Notes/Links:pssst.... want to be a guest on the show?Listen to other episodesSubscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.Spotify: https://bit.ly/4j20C49ApplePodcast: https://bit.ly/4c2VN8s
Video
https://youtu.be/KPqir3eVOwk


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TRANSCRIPTWill Hanke (00:00)Welcome back to Marketing Panes the podcast where we dive into real marketing strategies, stories, and shifts happening in the window treatment and awning world. The guest joining us today brings over 20 years of leadership experience and a people first mindset that has shaped everything from public schools to personalized service calls. Before diving into the world of blinds, he led foundation academies in Trenton.taught in the South Bronx and Dominican Republic, founded a school in Punta Cana, and consulted with Cambridge Associates. Now he’s the hands-on owner and operator of Bloomin’ Blinds of Buxmont, where he manages everything from sales consultations to installations, bringing the same passion and impact to home transformations as he once did to education.Under his leadership, Bloomin’ Blinds of Buxmont was named the 2025 Franchise Owner of the Year, earned top national sales awards across multiple categories, and became one of the brand’s highest performing and most recognized franchises. With two master’s degrees from the University of Pittsburgh and a life full of family, travel, and skiing, he’s a guy who blends heart, hustle, and hands-on leadership. Welcome to the show, Graig WeissGraig Weiss (01:23)All right, thank you so much. Great to be here.Will Hanke (01:25)Yeah, I appreciate it. So quick disclaimer before we just jump into the questions, Graig is a client of ours and has been probably for two years or so now. So we’ve been doing his marketing and just wanted to clear the air there and make sure everybody knew about that before we started. All right, so Graig, thanks for being on the show. Why don’t you give me the 10,000 foot view of what you’ve got going on currently with the business.Graig Weiss (01:51)Yeah, so as Will said, know, Bloomin’ Blinds, Buxmont, we’re up in the suburbs of Philadelphia, just outside of Philadelphia. We cover most, pretty much anywhere within an hour of where I live. Mobile-based business, Bloomin’ Blinds is a franchise system, like a lot of others.and mobile base, mobile showroom. We go out to the customers, we can do consultations in their home and install high-end window treatments.Will Hanke (02:26)Awesome. And you’re located in Pennsylvania.Graig Weiss (02:29)Yes, just outside Philadelphia and in Pennsylvania, we also get over a little bit into New Jersey, over into the Princeton area of New Jersey, but mainly the surrounding suburbs of Philadelphia.

Guest Profile: Joe Estrada
Joe Estrada, Account Manager at Coulisse Distribution, serving the Northeast and Midwest regions of the U.S. Joe partners with custom window shade fabricators to deliver innovative, high-quality solutions—especially in smart shading technology through MotionBlinds. With a focus on responsive service, long-term relationships, and empowering trade professionals, Joe helps clients stay competitive in a fast-evolving industry


Special Invite to Sun Shading Expo 2025
Heading to the Sun Shading Expo in Indianapolis this November 5–7? We’ve got you covered!

Use code SSENA25WTMP when registering to claim your FREE admission ticket.

Don’t miss this chance to connect with top industry leaders, see the latest innovations, and experience hands-on demos — all at no cost with our exclusive listener code.
Other Notes/Links:
pssst.... want to be a guest on the show?

Listen to other episodes

Subscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.

Spotify: https://bit.ly/4j20C49

ApplePodcast: https://bit.ly/4c2VN8s

Sun Shading Expo: Visit Website
Video
https://youtu.be/Z08Ym54aw3E

Click here to display Transcript



TRANSCRIPT
Will Hanke (00:00)
Welcome to another episode of marketing panes the podcast where we talk with real window treatment and awning professionals about their marketing, innovation and business growth. I’m your host, Will Hanke. And today we’re diving into the world of smart shading and innovation with guests who knows this space in and out. Our guest today is Joe Estrada, account manager at Coulisse distribution, serving the Northeast and Midwest regions of the U S.

Joe partners with custom windows shade fabricators to deliver innovative, high quality solutions, especially in smart shading through technology called MotionBlinds, which we’re gonna dig into a little bit today. With a focus on responsive service, long-term relationships, and empowering trade professionals, Joe helps clients stay competitive in a fast evolving industry. We’ll be talking about how technology is reshaping the market and

the evolution of modular systems, and what’s next for dealers and fabricators in the smart shade

era. Joe, thanks for being on the show today.

Joe Estrada (01:07)
Absolutely. Thanks for having me Will.

Will Hanke (01:09)
Yeah, glad to have you. So for listeners who don’t know yet, can you share a little bit about your background and what you do at Coulisse Distribution?

Joe Estrada (01:19)
Yeah, yeah, so you touched on it. So I’m a sales rep for Coulisse . I’ve been with the company just a little over a year and a half, coming up on almost two years now, serving primarily the Midwest and parts of the Northeast. So our team, we have coverage throughout the whole country here in the U.S. as well as Canada, and then making our way down to Central America and South America as well. So we have local representation in kind of every corner of the country.

and my portion is the Midwest and a few accounts of the Northeast as well.

Will Hanke (01:50)
Nice. I heard a rumor this was your first podcast.

Joe Estrada (01:54)
It is, it is. think I was joking with you. I, I’m about a daily listener of some kind of a podcast, especially when I’m traveling. but this is the first one that I’m on. So you’re you’re kind of like an adult Santa Claus, you know, Santa Claus for adults making my, little dream come true here. So thanks again.

Will Hanke (02:08)
⁓

too funny. What made you say yes for joining us today?

Guest Profile: Will HankeWill Hanke has two passions: supporting our US veterans and helping window treatment and awning businesses tell their story online – providing them with increased exposure, more customers, and higher revenues. For over twenty-seven years he has helped mom & pops, startups, and multi-million dollar companies with their digital marketing strategies.Will hosts monthly online training events and has spoken at conferences across the US on a wide variety of topics from analytics to lead generation through his company, Window Treatment Marketing Pros.

Special Invite to Sun Shading Expo 2025Heading to the Sun Shading Expo in Indianapolis this November 5–7? We’ve got you covered!Use code SSENA25WTMP when registering to claim your FREE admission ticket.Don’t miss this chance to connect with top industry leaders, see the latest innovations, and experience hands-on demos — all at no cost with our exclusive listener code.Other Notes/Links:pssst.... want to be a guest on the show?Listen to other episodesSubscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.Spotify: https://bit.ly/4j20C49ApplePodcast: https://bit.ly/4c2VN8sSun Shading Expo: Visit Website
Video
https://youtu.be/1QKpW0qHuJQ?si=RNktQVGug-43YXaf


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TRANSCRIPTWilliam Hanke (00:00.046)Today, I’ve got a bowl full of questions. I’m going to pull them out one by one and we’ll talk through them. It’s time for another episode of marketing pains. The podcast about marketing for window treatment and awning companies. Hey everyone. Welcome to Marketing Panes. The podcast where we dive into real marketing conversations for window treatment and awning pros. I’m Will Hanke and today we’re doing something a little different.So instead of a guest, I’m pulling questions straight out of real conversations I’ve had this year. Some came up during discovery calls, others from pros who are following along and just trying to figure out their marketing. These are real things people want to know whether they’re about to hire or they’re still running things themselves. So today I’ve got a bowl full of questions. I’m going to pull them out one by one and we’ll talk through them. So, all right, I’ve got my fancy Home Depot bucket here, paint bucket.I were remodeling the bathroom downstairs. So I just thought I’d use this before I filled it with paint. So what I want to do is obviously just pull out some different questions and see what they are, answer them lives. By the way, I’ve got 27 different questions in here that we’ve identified over the course of this entire year that are the most common questions. So, all right, let me just pull one out. See what we got here. How should I deal with negative or low star reviews? All right.Throw that in the trash. So low star reviews. The first thing that I would do is not reply. So I would write a reply to a one or two star review, but don’t publish it. You need some time to kind of chill and relax and get over that initial anger. So we tend to tell our clients, take a day or two to relax, write the review. And then after those 48 hours or so, go back and rewrite it.And maybe even consider using chat GPT to help you make it a little bit less angry and a little bit more factual. I think people respond well to one star reviews if a very good reply comes along with it. So listen, people understand we’re running a business and sometimes customers just aren’t great. But if you have a great written review, a reply after that, thenWilliam Hanke (02:23.885)A lot of times that makes people think you’re more real, more legit. And I’ve even heard people comment that 0.8 stars is better than five only because it makes you look more like a real company.

Guest Profile: Joseph ClouteJoseph Cloute is the owner of Bumble Bee Blinds, bringing over 20 years of customer service and hospitality experience to the window covering industry. Known for his people-first approach, Joseph is passionate about delivering a seamless, worry-free experience from consultation to installation. With a background inspired by his father’s craftsmanship and a deep love for design, he’s committed to quality, integrity, and helping people love where they live.Whether you’re in the window treatment & awning industry, exploring franchise ownership, or just curious about what it takes to build a business from zero, Joseph’s story is packed with insights and inspiration.

Special Invite to Sun Shading Expo 2025Heading to the Sun Shading Expo in Indianapolis this November 5–7? We’ve got you covered!Use code SSENA25WTMP when registering to claim your FREE admission ticket.Don’t miss this chance to connect with top industry leaders, see the latest innovations, and experience hands-on demos — all at no cost with our exclusive listener code.Other Notes/Links:pssst.... want to be a guest on the show?Listen to other episodesSubscribe to Marketing Panes for more expert insights, strategies, and real stories from across the window treatment and awning industry.Spotify: https://bit.ly/4j20C49ApplePodcast: https://bit.ly/4c2VN8sSun Shading Expo: Visit WebsiteBooks MentionedThe 4-Hour Workweek by Tim FerrissBlue Ocean Strategy by W. Chan Kim & Renee MauborgneUnreasonable Hospitality by Will GuidaraThe Road Less Stupid by Keith J. CunninghamOutgrow by Alex Goldfayn
Video
https://www.youtube.com/watch?v=CzdtqDDIQyk


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TRANSCRIPTWill Hanke (00:00)Welcome to another episode of marketing panes the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business. I’m your host, Will Hanke. And today we’re talking with someone that brings a fresh perspective and a whole lot of range from biotech labs to culinary kitchens, to building a business from scratch.His career is anything but typical. He’s now the owner, operator of Bumble Bee Blinds in Madison, Wisconsin. We’ll talk about what made him choose to be in the window treatment niche, why he bet on a franchise, and how he’s approaching growth in a saturated market with a brand new name and a ton of drive.If you’ve ever wondered what it’s like to start from zero and build fast, this one’s for you. My guest today is Joseph Cloute He’s the owner of Bumble Bee Blinds. He brings a strong background in project management, operations, and customer success to the window covering industry. With a proven track record in driving efficiency, fostering client relationships, and leading teams to exceed expectations,Joseph combines operational excellence with a passion for delivering outstanding results for his customers. Joseph, thank you for being on today.Joseph Cloute (01:21)Will thank you so much for having me. I’m really excited to be here today.Will Hanke (01:25)Yeah, no problem. So as I mentioned in the intro, you started kind of in the biotech world. Let’s start with that story. How has somebody who’s a microbiology grad and a chef, from what I understand, end up in window treatments?Joseph Cloute (01:42)That’s the question I continue to answer in every networking group, et cetera. One of my answers is always, well, the guidance counselor in high school didn’t quite have window treatments franchises, like one of the options that you pick, right? So here we are.Will Hanke (01:46)YouJoseph Cloute (02:02)at the age of 44 starting a business. I’ve had 26 jobs throughout my lifetime. Yeah, and so…you know, kind of what led to this was just not quite being fulfilled in each of those circumstances...

Guest Profile: Bert BoltonBert Bolton - Blind Cleaners NetworkBert’s been in the business for over 20 years, and he’s built something that’s part training center, part network, and part powerhouse support system for people in or entering the blind cleaning space. He has blended his expertise in the fields of education and cleaning to support a growing network of professionally minded blind and drapery cleaners.His facility is one place major fabricators like Hunter Douglas and Springs Window Fashions send new products or fabrics for testing, cleaning, and evaluations. Students from as far away as Australia also come to learn this niche of the cleaning world, whether it be ultrasonics or OnSite Fabricare.When not working, Bert and his wife Miriam enjoy time on the water in their kayaks, fishing (water or dirt) or sneaking away to visit their Idaho grandsons who are not quite old enough to do any of the above things unsupervised yet.DescriptionWhat if blind cleaning and small repairs could unlock thousands in repeat business — or even lead to six-figure design projects? In this episode of Marketing Panes, host Will Hanke sits down with Bert Bolton of the Blind Cleaners Network to uncover the hidden potential in cleaning and repair services for window treatment businesses.You’ll hear real-world stories, including:How a simple cord repair turned into a $2,000 cleaning job:white_check_mark: The decorator who turned six blinds into $100K of work in her first year with a clientWhy cleaning is one of the most overlooked yet powerful marketing tools in our industryHow repeat commercial contracts (like schools) can bring in thousands every few yearsThe role of the Blind Cleaners Network in training, credibility, and creating new business connectionsWhether you’re a window treatment pro, workroom, or designer, this conversation will help you see blind cleaning and repair in a whole new light, as a pathway to long-term, high-value clients.From Dust to Dollars: Is Blind Cleaning a Secret Sales Engine?Blind cleaning may not sound glamorous, but it can be one of the most powerful sales and marketing tools in the window treatment industry. What often begins as a simple cleaning or repair can open the door to long-term, high-value client relationships, repeat contracts, and even six-figure design projects.In a recent episode of Marketing Panes, Bert Bolton, founder of the Blind Cleaners Network, shared how blind cleaning has become a hidden sales engine for dealers, decorators, and cleaning professionals alike.SummaryBlind cleaning and small repairs are often dismissed as “low-margin” work. But for forward-thinking window treatment businesses, these services create a gateway to stronger client trust, repeat business, and new revenue opportunities. By combining credibility, expertise, and the right partnerships, blind cleaning can transform into a growth strategy—not just a service add-on.The Overlooked Power of Blind CleaningWhy Dealers Often Skip ItMany window treatment dealers hesitate to offer cleaning services because the immediate profit margins appear smaller compared to selling new products. However, this view can overlook the bigger picture. Cleaning provides more than income—it creates opportunities to enter homes, build relationships, and position yourself as the trusted go-to provider.Cleaning as a Door OpenerA minor repair, like fixing a cord, might only take minutes but can lead to thousands in additional work. As Bert shared, one decorator secured a $100K project that started with cleaning just six blinds. Another example: a school district that first engaged through a small repair ended up providing recurring cleaning contracts every few years, creating steady revenue.Turning Service Calls into SalesTrust Leads to Bigger ProjectsOnce inside a client’s home or business, a cleaning job often uncovers more opportunities. A customer who starts with a single blind cleaning may later request quotes for replacements or upgrades,

Guest Profile: Susan WoodcockSusan Woodcock is an entrepreneur, educator, and one of the most recognizable voices in the custom window treatment world. She owns Home Dec Gal, a to-the-trade workroom, and is the founder of Workroom Tech—the only trade school in the U.S. dedicated to custom home decor sewing professionals. She and her husband also produce the Custom Workroom Conference, an annual gathering that draws passionate small business owners from across the country. Today, we’re diving into her journey, what it takes to train the next generation of fabricators, and why education is more important than ever in our trade.The Journey Into Custom WorkroomsSusan Woodcock’s path into the window treatment industry began in her mother’s drapery workroom and quickly grew into her own business in the late 1980s. From English drapery styles to modern fabrications, she developed her skills through real projects and long-term relationships with designers. Today, Susan is recognized as one of the most influential voices in custom fabrication and education.Why Education MattersHands-On Training vs. Online LearningWhile online tutorials are convenient, Susan emphasizes that hands-on experience is irreplaceable. Fabrics require physical interaction—draping, measuring, and managing large cuts—that can’t be fully captured in a video. That’s why her school, Workroom Tech, offers small in-person classes with direct mentorship, complemented by interactive online sessions that expand access worldwide.Training the Next GenerationWorkroom Tech attracts students from all walks of life—young parents seeking flexible careers, professionals transitioning from healthcare or law enforcement, and retirees looking for creative encore careers. What unites them is a shared passion for fabric and craftsmanship.Starting and Growing a Successful WorkroomTools That Matter MostAccording to Susan, the most important investment isn’t a machine—it’s a professional work table. Large-scale projects like draperies and Roman shades require space to spread fabric, cut precisely, and assemble with ease. With a table and basic sewing tools, many successful businesses have started from home-based setups.Building Value Through CraftsmanshipSusan encourages fabricators to highlight the handcrafted, custom nature of their work rather than competing on price. High-quality window treatments last decades, and clients—whether affluent or budget-conscious—value the uniqueness and durability of custom pieces.Branding and Marketing That WorkEstablishing a PresenceSusan credits much of her growth to building websites early on, which helped past clients reconnect. Social media, particularly Instagram and Facebook, has since amplified her reach, giving her a direct way to showcase projects and connect with future students.Consistent BrandingFor Susan, branding is about more than visuals—it’s about consistency. She avoids discounts to reinforce the value of craftsmanship, teaching students to maintain pricing integrity. Her strategy is simple: quality, authenticity, and confidence in the value of custom work.The Role of Conferences and CommunityThe Custom Workroom ConferenceBeyond the classroom, Susan co-produces the Custom Workroom Conference, an annual gathering that combines education, networking, and community. Attendees gain exposure to new methods, connect with peers facing similar challenges, and build relationships with suppliers and mentors.The conference is known for its welcoming atmosphere—something many small business owners in this niche industry deeply appreciate. It’s less like a trade show and more like a family reunion for fabricators.ConclusionSusan Woodcock’s journey shows that the custom window treatment industry thrives on a balance of education, craftsmanship, and community. From equipping new fabricators with essential skills to fostering collaboration through events, her work highlights the importance of building a trade on both tradition and innovation.

Guest Profile: Randy and AndyRandy Meppelink runs a 4th-generation family business based in Michigan that doesn’t just sell machines, they also teach fabrication. Whether it’s building roller shades from scratch, improving your current workflow, or launching new products like outdoor shades, Randy and his team help window treatment pros go from retailer to full-on fabricator. He brings a rare perspective: real-life experience in fabrication and hands-on product knowledge. His facility doubles as a working fabrication space where businesses can test machines, learn the ropes, and get hands-on experience.Andrew Meyer is the Vice President of Sales & Marketing at Indiana Coated Fabrics, a U.S. manufacturer of high-performance textiles. With over 20 years in sales, marketing, and brand development, he now focuses on serving the window shading industry through ICF’s U.S.-made blackout and light-filtering fabrics. Known for pairing market insight with a hands-on approach, Andrew helps fabricators, distributors, and designers navigate supply chain challenges and design trends. Outside work, he’s a devoted husband, father of three, and active community volunteer.Other Notes/Links:Window Products: Visit WebsiteIndiana Coated fabrics: Visit WebsiteSun Shading Expo: https://sunshadingexpo.com/ pssst.... want to be a guest on the show?Listen to other episodes  
Video
https://youtu.be/pt4lc2Hsh2M


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TRANSCRIPTWill Hanke (00:00)All right, everybody. Welcome to another episode of Marketing Panes the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business. I’m your host, Will Hanke and today we’re joined by two industry leaders helping dealers cross over into the world of in-house fabrication. So first is Randy Meppelink.Randy runs a fourth generation family business based in Michigan that doesn’t just sell machines, they also teach fabrication, whether it’s building roller shades from scratch, improving your current workflow or launching new products like outdoor shades. Randy and his team help window treatment pros go from retailer to full on fabricator. He brings a rare perspective, real life experience in fabrication andhands-on product knowledge. His facility doubles as a working fabrication space where businesses can test machines, learn the ropes, and get hands-on experience. Andrew Meyer, meanwhile, represents Indiana Coated Fabrics, one of the last U.S.-based manufacturers of coated-shade fabrics. While they’re known for blackout materials, ICF goes far beyond that.They work with some of the biggest names in the industry, providing custom converting and finishing services for companies that want to apply ICF’s precision to their own textiles. For 60 years, ICF has supplied everyone from massive commercial brands to independent dealers. Andy’s mission is to help more US fabricators, big and small, access top tier materials and stand out with local made quality.Together, they’re showing us what it really takes to bring fabrication in-house, adapt to industry shifts, and build a more resilient, profitable window treatment business. Guys, thanks for being on today. And I’m a… Yeah, and I’m out of breath now, right?Randy Meppelink (02:03)Yeah. Thanks, Will. We appreciate the invite. You bet.Andrew Meyer (02:03)Thank you. Yes.Randy Meppelink (02:08)Hahaha!Andrew Meyer (02:08)Thatwas quite the intro. ⁓Will Hanke (02:12)Yeah,so, so let’s jump in. Randy and Andy, could you each introduce yourselves briefly and tell us a little bit about things that maybe we don’t know yet?Randy Meppelink (02:23)Well, thank you very much. And like you said, I am fourth generation. My family immigrated from the Netherlands. they went from Holland to Holland. So real original, right? We went from Holland,

In this episode of Marketing Panes, we sit down with Ryan Murray, the visionary CEO who acquired a 29-year-old shutter factory—and scaled it by 20% in just one year. Ryan shares the behind-the-scenes strategies that transformed a legacy window treatment manufacturer into a booming modern business.

Discover how Ryan leveraged local manufacturing as a unique advantage. Hear how automation and tech upgrades reshaped his operations—from payroll to customer experience. Learn why follow-up is more than just a sales tip—it's a growth engine. Get the scoop on SBA loans and funding strategies that helped fuel their expansion.

In this episode of Marketing Panes, we sit down with Ryan Murray, the visionary CEO who acquired a 29-year-old shutter factory—and scaled it by 20% in just one year. Ryan shares the behind-the-scenes strategies that transformed a legacy window treatment manufacturer into a booming modern business.

Discover how Ryan leveraged local manufacturing as a unique advantage. Hear how automation and tech upgrades reshaped his operations—from payroll to customer experience. Learn why follow-up is more than just a sales tip—it's a growth engine. Get the scoop on SBA loans and funding strategies that helped fuel their expansion.

In this episode of Marketing Panes, we sit down with Mike Stolte, founder of 406 Blinds—Montana’s top-rated window treatment company. Mike shares how he pivoted from a declining satellite TV business to build a thriving local brand, starting with just a $5 Craigslist ad.

Discover how grassroots marketing, community involvement, and a relentless focus on customer service helped Mike scale his business without big budgets or flashy tech. From securing a Lowe’s contract early on to expanding into North Dakota with a strategic Costco partnership, Mike's story is packed with real-world lessons for any entrepreneur.

🎯 Learn how to:

- Build trust through local connections
- Keep overhead low while scaling smart
- Blend traditional and digital marketing effectively

Use closing ratios to measure growth and pricing power

Whether you're a small business owner or marketing pro, this episode delivers insights on resilience, hustle, and building something that matters.

🔗 Don’t miss it—tune in now!

Guests Profile:
Joe Kendall
President - Made in the Shade Eastern Shore

Owns Kendall furniture , Made in the shade dealer went from 58th place, to 5th place, to second place and in 2024 #1 Volume dealer in North America
Ryan Gilberts
Owner of Shaded Window Coverings

With over a decade in the window covering industry, Ryan launched Shaded Window Coverings in 2022 to bring his vision to life. Starting as an installer and moving into sales, he quickly mastered the business and took the leap to entrepreneurship. Now, nearly three years later, his company is thriving, recently securing a six-figure project for 1,900 shades in a new apartment complex.
Other Notes/Links:
To learn more about

Joe Kendall visit:

MITS Eastern Shore

Ryan Gilberts visit:

Shaded Window Coverings

pssst.... want to be a guest on the show?

Listen to other episodes
Video
https://www.youtube.com/watch?v=NhI2cJpxIu8&ab_channel=WindowTreatmentMarketingPros

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Transcript
Will Hanke (00:00)
All right, everyone. Welcome to another episode of marketing panes, the podcast where we talk with real window treatment and awning service providers or business owners about their strengths, about their successes and struggles related to marketing their business. Today is our Q2 preview. We’re going to talk about what happened in Q1. We’re going to talk about what we think is coming up in Q2. I’ve got two guests with some great insights that I’m excited to interview.

First of all, we got Joe Kendall, president

of Made in the Shades Eastern Shore. Joe owns Kendall Furniture, a Made in the Shade dealership. He went from 58th place to fifth place in the Made in the Shade franchise, then second place, and in 2002, 2024 became the number one volume dealer in North America. Joe, thanks for being on the show today.

Ryan Gilberts (00:31)
Okay.

Joe Kendall (00:40)
you

You’re very welcome. We’re happy to be here.

Will Hanke (00:57)
Thank you.

We’ve also got Ryan Gilbert’s Ryan owns Shaded Window Coverings in Montana. Shaded Shaded Window Covering started in May 2022 after Ryan was working for some other businesses in the window covering industry over the last 10 years. He wanted to. He first started in the industry as a part time installer, then moved to lead installer position and eventually a hybrid role of installer and salesperson.

Ryan Gilberts (00:58)
you

Will Hanke (01:27)
Now almost

three years later, there’s really no turning back. He’s just started his largest sixth figure project, 1900 shades for an apartment building under construction. Ryan, thank you for joining as well.

Ryan Gilberts (01:39)
Thanks, Will.

Will Hanke (01:40)
1900 so you’re going be a little bit busy I guess for at least the next couple days right?

Ryan Gilberts (01:44)
Fortunately, it’s being built out in stages.

Will Hanke (01:46)
Awesome. Yeah, that’s great. Congrats on that. So I want to start by talking about some different industry trends. What emerging trends are you guys seeing in the industry right now? And how can other window treatment dealers kind of align with these trends to stay competitive?

Joe Kendall (02:02)
Ryan, think what you’re doing is, Ryan and I spoke a little bit beforehand, Will, and we really love that the exterior market is exploding. you need to make sure you’re talking to your clients because they don’t know all the cool things you know as far as that goes. I was talking to Ryan and we were discussing how you might go into a customer wants to get so...

Guest Profile: Amy Wollf
She is an award winning designer and decorator providing custom window treatments in Scottsdale.
WINNER 2022 VISION Design Award - Outdoor
WINNER 2021 - Top Treatments
WINNER 2017 - Specialty Windows | Certified Interior Decorator
Amy recently celebrated being in the industry for 20 years!
She has developed a reputation for successfully delivering functional solutions for intricate or technically challenging window configurations including custom window shades, custom and motorized window treatments, draperies, and even custom upholstered furniture.
Other Notes/Links:
To learn more about Amy Wollf visit:

Amy Wollf Interiors

pssst.... want to be a guest on the show?

Listen to other episodes
Summary
In this episode of Marketing Panes, host Will Hanke interviews Amy Wolff, an award-winning designer and decorator specializing in custom window treatments. Amy shares her journey in the industry, her unique business model as a solopreneur, and her strategies for attracting premium clients. The conversation delves into the importance of personal service, navigating competition, and leveraging marketing strategies, including social media and PR efforts. Amy also discusses trends in the window treatment industry, maintaining business stability, and her aspirations for the future.
Video
https://youtu.be/H6dLxgc7qPs

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TRANSCRIPT
Will Hanke (00:00)
All right, hello everyone. Welcome to another episode of Marketing Panes, the podcast where we talk to real window treatment and awning service providers and business owners about their successes and struggles related to marketing their business. Today we’ve got a guest with some great insights that I’m excited to interview and I’ve known for a long time. She’s an award-winning designer and decorator providing custom window treatments in the Scottsdale, Arizona area.

She is the winner of 2017 Specialty Windows Award, 2021 Top Treatments, and in 2022, the Vision Design Award for Outdoor. Amy recently celebrated being in the industry for 20 years. She’s developed a reputation for successfully delivering functional solutions for intricate or technically challenging window configurations, including custom window shades, custom and motorized window treatments, draperies, and even custom upholstered furniture. Amy from Amy Wolf Interiors, thank you for being on the show today.

Amy (01:07)
Thanks for having me, Will.

Will Hanke (01:08)
Yeah, I really do appreciate you jumping on. So I saw and I just read in your bio that you’ve been in the industry for 20 years. Congrats on that milestone. That’s pretty awesome. What inspired you to get into window treatments and interior design in the first place?

Amy (01:19)
Thank you.

You know, it sounds cliche, but I was kind of born with it. I always did it. Even as a little kid, I was rearranging my room and painting it. So it’s just stuff that I’ve always done.

Will Hanke (01:40)
OK, yeah, that’s cool. it was you it was you were just born with it, right?

Amy (01:44)
Hahaha

Will Hanke (01:46)
I love that. So, so tell me a little bit about your business, Amy Wolf Interiors. Who do you serve and what sets you apart in your area?

Amy (01:54)
Well, I’m a solopreneur. I do not have a storefront. work from home because I go to my client’s home. I serve mostly, you know, the 45 plus crowd, the people who want some more luxury, the people who are willing to pay for custom, for something more unique than you could just buy online. or at Home Depot. And so that’s my crowd. They’re at the point in their life where they want better things, you know,

SummaryIn this episode of Marketing Panes, window treatment experts Josh Tycksen (Best Blinds and Sexy Shutters, Arizona) and Vince Sturkie (Best Blinds and Shutters, Carolinas) shared their experiences from 2024 and insights for 2025. The discussion covered market trends, technological adaptations, and strategic business approaches in the window treatment industry.Guests Profile:Vince SturkieStarted Best Blinds in 2001 after spending years in the mortgage banking industry. In 2001 I started and built Columbia SC's largest window treatment store. After selling the Blind business I went back to mortgage banking by starting Hilton Head Mortgage in Hilton Head Island SC. But, I found myself right back in the window fashions industry when I started Best Blinds and Shutters in Greenville SC.in 2019. I now employ 2 of my 3 children along with my wife Sandra where we believe our greatest asset is that we are a local family owned business.Josh TycksenOwner of Best Blinds and Sexy ShuttersWith a background in professional ballroom dance, Josh Tycksen brings precision, artistry, and attention to detail to every window treatment project, making Best Blinds and Shutters a trusted name in Arizona home improvement.Other Notes/Links:To learn more aboutVince Sturkie visit:Best Blinds and ShuttersJosh Tycksen visit:Best Blinds and Sexy Shutterspssst.... want to be a guest on the show?Listen to other episodes
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TranscriptAll right, hello everyone. Welcome to another episode of Marketing Panes the podcast where we talk with real window treatment and awning service providers and business owners about their successes and struggles related to marketing their business. Today, we are doing our Q4 review slash Q1 outlook for 2025 and excited to have two of the best window treatment dealers.in the US on today and that’s a little bit of a play on words here. So we’ve got Josh Tixon, owner of Best Blinds and Sexy Shudders. Josh has a background in professional ballroom dancing. Josh brings precision, artistry and attention to detail to every window treatment project, making Best Blinds and Shudders a trusted name in the Arizona home improvement. And then we’ve got Vince Sturkey, owner of Best Blinds and Shudders.Vince Sturkey owns Best Blinds and Shudders with a commitment to quality and trust, providing custom blind shades and shutters to homes across upstate South Carolina and western North Carolina. Guys, thanks so much for being on today.Vince Sturkie (01:13)Thanks Will.Will Hanke (01:15)Really appreciate you guys jumping on. So we’re going to get into a little bit of the Q4 and Q1 outlook kind of stuff. first, I have a personal question for each of you. Josh, I’m very intrigued by your journey from professional ballroom dancing to window treatments. How has that background and precision and artistry influenced your approach to the business?Josh Tycksen (01:40)It’s interesting. I’ve never really thought about it that way. I just grew up doing it because it was a good hobby. It a good way to meet chicks. My mom said I had to be in either some form of dance or art or music and I liked movement and I like music. I’m a very energetic person. I look like I’m always on about 10 Dr. Peppers, but I don’t really drink a lot of caffeine actually. I just have a lot of natural energy, but the benefits coming from it though are I had to work with a lot of different people in a very intimateWill Hanke (01:46)youJosh Tycksen (02:09)setting, know, where like partnering with somebody, your hands are right on each other, on each other’s back or whatever, and you’re very close and these boundaries are very different. And in learning how to work with, you know, so many different partners and people in those settings, I think it set me up for a lot more success working with the different kinds...

Guest Profile: David SoriaDavid has been in the industry since the mid 90s before joining America's Window Covering Buying Network in 2021. His previous experiences include in-home sales for a local retailer and sales management as well as field sales for national brand suppliers to the industry.Other Notes/Links:To learn more about David Soria visit:America's Window Covering Buying Networkpssst.... want to be a guest on the show?Listen to other episodes
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TranscriptWilliam Hanke (00:02)All right, hello, everyone. Welcome to another episode of Marketing Panes, the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business. Today’s guest is David Soria. David has been in the window treatment industry since the mid 90s before joining America’s Window Covering Buying Network in 2021.His previous experiences include in-home sales for a local retailer and sales management, as well as field sales for national brand suppliers to the industry. David, thank you so much for being on today.David Soria (00:43)welcome.William Hanke (00:45)Excited to have you here and kind of talk through a little bit about what’s known as the network, I guess, right? Yeah, awesome. So why don’t you start out by sharing a little bit of background about your journey, obviously, in the window treatment industry and some key roles that have helped you kind of shape your expertise.David Soria (00:51)Yep, that’s right.Sure, sure. You I got started in the industry when I answered a newspaper one ad, if you remember those, looking for a salesperson, somebody who might have an interest in design and who would be doing shop at home sales for that company. at the time I’d done some in-home sales, had a background in theater design and also in teaching.William Hanke (01:15)YouDavid Soria (01:33)And the job sounded interesting. And this was for a fairly large window coverings retailer in the Chicago area. And when I started with them, they had over a dozen shop at home decorators working for them, big company. They had their own workroom, made their own drapery, vertical, shears, top treatments. And, you know, talk about a nice problem. They were drowning in leads. I got a two weekcrash course in their showroom on blind shades and drapery and then I started taking sales calls. I mentioned that they were busy. I still remember I took 20 in-home calls my first full week with them. Mostly for hard treatments but still 20. A of customers to see. The owner had really great plans to expand.William Hanke (02:21)Wow.David Soria (02:28)eventually moved me into a supervisory role doing ride-alongs with the team, training, setting up promotions, working with the general manager and our marketing manager to develop programs and incentives. At the time, I didn’t know that the owner was building up some debt behind the scenes and that eventually caught up with him and forced him to close. I was fortunate enough to leave before that happened.I then went to work as a territory rep for a hard treatment fabricator that had recently expanded into the Midwest. I was with them for some really tremendous growth and change at that company and the industry. We saw our product mix shift dramatically from more commodity products like verticals and cellular into the explosion of interest in horizontal woods then.natural shade category and really the first big wave of screen shades and motorization. That company was eventually purchased by a larger national company right around the time of the 07-08 financial crisis and a number of years later they got absorbed into another company. I continued with them for a number of years before I moved on.wanted to make a change,

Guest Profile: Jessica HarlingJessica Harling is a 4th Generation Window Treatment Specialist, founder of Behind the Design, and leading expert in employee and process development for design trade organizations. Behind the Design nurtures top talent through recruiting, onsite and online training, and consults with leadership in streamlining processes that increase productivity and impact the company’s bottom line.Other Notes/Links:To learn more about Jessica Harling visit:Go Behind The Designpssst.... want to be a guest on the show?Listen to other episodes
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TranscriptWill Hanke – WTMP (00:00)All right. Hey everyone. Welcome to another episode of Marketing Panes, the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business. Today I have our first ever return guest and you know, when you’re, when you’re really good at what you do, you got to have them back on to pull out some more knowledge. SoI’m excited to have Jessica Harling on today. Jessica is a 4th generation window treatment specialist, founder of Behind the Design and leading expert in employee and process development for design trade organizations. Behind the Design nurtures top talent through recruiting, on -site and online training, and consults with leadership in streamlining processes that increase productivity and impact the company’s bottom line. Jessica, thank you for being on today.Jessica Harling (00:54)It is my pleasure. Thank you so much for having me again. I’m excited.Will Hanke – WTMP (00:59)Yeah, yeah, you’re pretty well known in the industry. So I’m sure a lot of people know who you are if they haven’t already heard the previous episode. But excited to have you on. For those that maybe don’t know, could you share a little bit of your background and your current role in the window treatment industry and how you help businesses succeed?Jessica Harling (01:18)Yeah, absolutely. Well, I have a love of it that is very deep. I’m fourth generation in window treatments. So my great grandfather started business in 1936 in Chicago, and that’s where I learned the business. Got into it about 14 years ago and worked with my mom and my grandpa and opened then the consulting firm behind the design about eight years in.and just haven’t looked back. It’s been a pleasure working with other window covering companies and interior design trades to help them with their recruiting, training, or their process development, which is my favorite part, is getting in there and uncovering what inefficiencies there are and making it more streamlined so that they can scale, they can get to those goals that they’re looking forward to.Will Hanke – WTMP (02:14)Yeah, I love that you grew up in the industry and you’re kind of like in it whether you wanted to be or not, right? I’m sure after school you came home or you came to the store and helped out and I also love that you found a niche inside of that. You didn’t just turn into another sales, into your salesperson like maybe your parents did that kind of stuff. I love that you kind of found your own path.Jessica Harling (02:39)Yeah, I really, I loved it. And the funny part is I didn’t know what my parents did for the longest time, my mom, my grandpa. I mean, they knew they were in design and I knew that every year when we had a garage sale, we’d be selling a lot of fabric and we had bolts and bolts of it in their garage. But before I got into the industry, I really didn’t know anything about it and wasn’t that kid that was going into the shop and stuff. So I learned everything fromWill Hanke – WTMP (02:48)YouOkay.Jessica Harling (03:08)the incredible reps in this industry and of course the knowledge that my family brought to it. But that’s,

Guest Profile: Michelle WilliamsMichele Williams is the dynamic owner of Scarlet Thread Consulting and Metrique Solutions, specializing in empowering creative professionals in the design industry. She offers strategic business coaching and financial analytics, helping interior designers, workrooms, and window covering professionals navigate the complexities of entrepreneurship. Through Scarlet Thread Consulting, Michele provides tailored coaching to achieve financial clarity and operational efficiency. Metrique Solutions offers technology-driven software to optimize pricing strategies and enhance profitability. Michele's work transforms businesses and inspires growth in the design community.Key TakeawaysIn this insightful podcast episode, Michelle Williams, owner of Scarlet Thread Consulting and Metric Solutions, shares her expertise on financial management for window treatment and awning businesses. Key takeaways include:The importance of understanding how money flows through your business.Implementing a profit-first approach to ensure sustainability.Strategies for effective budgeting and marketing spend.Tools and resources for better financial management.Preparing for and handling financial setbacks.Understanding the Basics of Financial ManagementThe Fundamental PrinciplesMichelle emphasizes the critical importance of understanding how money moves through your business. This includes:Identifying primary revenue streams.Understanding cash flow patterns.Knowing your cost of goods and operating expenses.She stresses that many businesses fail due to poor cash flow management, highlighting the need for a solid grasp of these fundamentals.Implementing a Profit-First ApproachMichelle advocates for a "bottom-up" financial approach:Determine desired profit after taxes.Account for taxes and savings.Calculate necessary operating expenses.Work upwards to determine required sales.This method ensures that profit isn't an afterthought but a planned component of your business model.Effective Budgeting and Marketing StrategiesCreating a Marketing BudgetMichelle suggests:Conservative businesses: 6-8% of gross profit for maintenance.Growth-focused businesses: 8-20% of gross profit.She cautions against exceeding 20% to maintain overall financial health.Measuring Marketing ROITo effectively measure marketing ROI:Set clear expectations for each marketing activity.Track relevant metrics (e.g., website clicks, lead generation).Understand the cost per lead and return on investment.Michelle emphasizes the importance of giving marketing efforts enough time to show results before making decisions.Tools and Resources for Financial ManagementMichelle recommends:Accounting software (e.g., QuickBooks, FreshBooks)Customer Relationship Management (CRM) systemsFinancial dashboard tools like Metric SolutionsThese tools help track financial data, manage customer information, and provide insights for decision-making.Preparing for Financial SetbacksTo minimize and handle financial setbacks:Create separate bank accounts for different business purposes.Save for unexpected expenses and taxes.Plan ahead for hiring and expansion costs.Develop contingency plans for various scenarios.Effective financial management is crucial for the success and sustainability of window treatment and awning businesses. By implementing these strategies and using the right tools, you can make informed decisions, optimize your marketing spend, and build a more resilient business.Other Notes/Links:To learn more about Michelle Williams visit:Scarlet Thread Consultingpssst.... want to be a guest on the show?Listen to other episodes
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TranscriptWill Hanke – WTMP (00:00)All right, hello, everyone. Welcome to another episode of Marketing Panes, the podcast where we talk with real window treatment and awning service pro...

Guest Profile: Georgiana Schwandt
Georgiana (Georgi) Giese Schwandt, founder of Incredible Windows, hails from central Illinois where she imbibed the values of hard work, compassion, and dedication. A former educator with 28 years of experience across four school districts, Georgi now leads her team in covering thousands of windows in the greater Madison, WI area. Her commitment to serving clients with kindness and respect remains unwavering.
Other Notes/Links:
To learn more about Georgiana Schwandt visit: https://www.incrediblewindows.com/
pssst.... want to be a guest on the show?
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Transcript
[0:02] Alright.
[0:02] Hello everyone.
[0:03] Welcome to another episode of marketing pains.
[0:05] My name is Will hanky.
[0:08] This is the podcast where we talked with real window treatment and Awning business owners about their successes and struggles related to marketing their business today.
[0:18] We’re on covering success.
[0:20] This is episode 33 and I’m excited to have Georgiana Schwandt who we called Georgie with us from Madison, Wisconsin.
[0:30] She has been a client of ours for probably around I think nine or ten months now and we’re excited to have Georgie with us today.
[0:38] And let’s Jump Right In Georgie.
[0:40] How are you?
[0:41] I’m good.
[0:42] Well and you doing fantastic so excited to have you on today?
[0:47] Thank you.
[0:47] I appreciate the opportunity.
[0:48] Well, yeah.
[0:50] Well, let’s Jump Right In tell me a little bit about your business.
[0:53] It’s called incredible Windows.
[0:55] You’re in the Madison Wisconsin area.
[0:58] Tell us a little bit more.
[1:00] Well, so my story would I give him a very abbreviated version when I meet with a customer is this simply this is my retirement business.
[1:11] So I had a real job for 28 years as a high school educator and I retired relatively young in as far as Retirement term door speaking and I needed something to do and look around for about two years trying to figure that out.
[1:27] Try different things including real estate appraisal.
[1:30] I hated it took the courses got certified and I don’t like this.
[1:34] So I thought well, let’s look for something else and I went out for lunch or someone who is selling window treatments in Northern Illinois.
[1:42] And she said you had to do what I do.
[1:43] I said I think you’re right and it was about that quick.
[1:47] So that was in 2006 and here I am almost 18 years later selling window treatments on a part-time basis as I shop at home.
[1:56] I’ve never had a storefront.
[1:57] I never will and I I’m enjoy great success.
[2:03] Wow, okay, so you don’t like the storefront idea tell me more about that.
[2:09] Well, there are a couple reasons I decided that first of all, I was a high school principal in Madison for eight years managing lots and lots of people including students and staff and parents and you know legislators and being involved and I wanted a simple business model that was manageable.
[2:31] I didn’t want to have the expense of the storefront and I have no regrets.
[2:36] I know it took me a while to get started.
[2:39] Of course, it wasn’t easy, but I feel like I’ve done it and I was still learning and I still when I do grow.
[2:48] Good good.
[2:49] So your business model is get the lead go to the home pitch the pitch the installer.
[2:57] Whatever the product do you get the payment right then or do you go back and do a proposal and then of course do the install later?
[3:08] Well, it works in different ways.

Key TakeawaysThe market is seeing a shift towards luxury clients and budget-conscious customers.Technology integration, such as smart home features, is becoming increasingly important.Hiring and training remain crucial for business growth.The Sun Shading Expo showcased innovations in exterior shading solutions.Current Market TrendsShift in Customer BaseMike Lewis notes a significant change in their customer base:"We've seen a lot of people go extra luxury and cost really wasn't a factor... Or the opposite has hit and it's like, hey, you we have this minimum and it seems like we're getting a lot of minimum jobs too."This polarization of the market presents both challenges and opportunities for window treatment businesses.Election Year ImpactThe upcoming election is affecting consumer behavior. Mike explains:"This happens every four years for us. Honestly, it's election year and that's is always a big thing and you know money trickles downhill."Opportunities in the Luxury MarketJessica Harling emphasizes the importance of networking in the luxury market:"You have to go where they live... Whether that is being on a board or going to a charity event or whatever, you just have to go where they live and literally network with them."Technology and InnovationSmart Home IntegrationThe podcast highlights the increasing importance of smart home technology in the window treatment industry. Features like motorization, solar panels, and integration with voice assistants are becoming standard expectations for many customers.Innovations from Sun Shading ExpoMike shares an interesting innovation he saw at the expo:"There was a retractable awning company that will still are retractable awning that we have puts lights in there. They're actually integrated in it's not an aftermarket thing."This kind of integration showcases how the industry is evolving to meet customer demands for both functionality and aesthetics.Hiring and Training ChallengesChanging Perspective on HiringJessica challenges the common notion that it's hard to find installers:"It is not hard to find installers. It is hard to find what is the expectation in your head of a perfect installer. You have to train them."Importance of TrainingBoth guests emphasize the crucial role of ongoing training. Mike shares:"Training them after, basically we always say after a year is when you should probably stop making mistakes, right? But it takes a long time to really get there."Looking Ahead to 2025As the industry prepares for 2025, both guests are focusing on growth and preparation. Mike is expecting a "good bounce back" and is focusing on SEO to prepare for increased demand. Jessica is planning group workshops across the country to provide training on products, sales, and customer service.The window treatment and awning industry is evolving rapidly, with shifts in customer demographics, technological advancements, and ongoing challenges in hiring and training. By staying informed about these trends and adapting strategies accordingly, businesses can position themselves for success in the coming year.---Are you looking to improve your window treatment business's online presence? At Window Treatment Marketing Pros, we specialize in digital marketing strategies tailored for the industry. Contact us today to learn how we can help you reach more customers and grow your business.
Video
https://youtu.be/3AtF8RAVYyE

Guest Profile: Casey RichardsonCasey Richardson is a Partner & Co-Founder at Craft Agency Group, a white label agency specializing in lead generation Facebook Ads. Focusing on niche agencies working with local service providers, Craft fills a gap in the white label marketplace - offering Facebook Ads at the highest level possible. Casey is known for his data-driven approach and expertise in testing and optimization, making him one of the most sought after strategists in the industry.Casey’s dedication to the agency community runs deep, and in addition to being a trusted service provider for some of the fastest-growing agencies in the country, he is also a coach, consultant, and speaker.Other Notes/Links:To learn more about Casey Richardson visit:Craft Agencypssst.... want to be a guest on the show?Listen to other episodes
Video
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TranscriptWill Hanke – WTMP (00:00)All right, hey everyone, Welcome to another episode of Marketing Panes, the podcast where we talk with real window treatment and awning service providers or business owners about their successes and struggles related to marketing their business.Today we’ve got a great service provider who’s also been a friend of mine for a while and does some really great things. And I’m very excited to have him on today. So Casey Richardson is a partner and co -founder at Craft Agency Group and Ad School, specializing in lead generation from Facebook ads. Focusing on niche agencies working with local service providers.Kraft fills a gap in the white label marketplace, offering Facebook ads at the highest level possible. Casey is known for a data -driven approach and expertise in testing and optimization, making him one of the most sought after strategists in the industry. I’m lucky enough to have him on my podcast today. So Casey, how are you?Casey (01:01)Man, I’m doing great. What an intro. Thank you, Will. Appreciate it, man. Happy to be here. Happy to add value however I can.Will Hanke – WTMP (01:03)HahahaYeah, so I’m so very excited about Facebook ads. I know you’re doing some fantastic things over there. So for the listeners, I want to get in a little bit to obviously how they can use Facebook ads for their business. You know how you set things up. You know, we’ll kind of get through some different things. But before we get into all of that, why don’t you give me a little bit of background? Give me the story of how you got into the digital marketing world in the first place.Casey (01:39)Sure, yeah, man. You know, I was a creative freelancer for 10 years. So I was always doing something in small business, you know, typically around graphic design, photography, video, something in that kind of world. And, you know, one of my more recent ventures, I guess, that kind of like tipped everything over into marketing is I ran a video production business and that agency was actually the first business that I built up to a million dollars a year. Andthat one of the things that we came across in that process was like, okay, we film these great videos. Now what does the client do with them? And how do they actually maximize that investment? And we kind of started going into, well, let’s turn these videos into ads and make it more of like commercial campaigns and digital advertising for these businesses. And that kind of really opened my eyes to what digital advertising can do for a local business. And then,COVID came around. essentially the entire business evaporated overnight. Video production is probably one of the most, like one of the industries that was hit almost as hard as restaurants. There was no production that was happening in person at all during that time. And essentially my entire client base just completely went away. So I did have a couple of clients that I was still managing ads for andthat was kind of ...

Guest Profile: LuAnn NigaraLuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co-owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events. Luann University and coaching. Luann's newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications.Other Notes/Links:To learn more about LuAnn Nigara visit:https://luannnigara.com/pssst.... want to be a guest on the show?Listen to other episodes
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TranscriptWill Hanke – WTMP (00:00)All right, hey everyone, welcome to another episode of Marketing Panes where we dive deep into marketing strategies and tools that drive success in the window treatment and awning industries. Today, I’m excited to have LuAnn Magara with us, a true expert in the window treatment field. So LuAnn, thank you so much for jumping on today. I really do appreciate it.LuAnn Nigara (00:25)my goodness, Will, I’m so happy to be here with you. Thank you.Will Hanke – WTMP (00:27)Yeah, yeah. So let me read your bio so we know who you are. LuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co -owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events.Luann University, which we’ll talk a little bit more about later, and coaching. Luann’s newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications. That’s pretty awesome, pretty impressive, quite honestly.LuAnn Nigara (01:19)Sounds good, doesn’t it?Will Hanke – WTMP (01:22)Yeah, that sounds great. Yeah. So thanks so much for being on. Right, right. Yeah. Yeah, we can always make something that sounds really good about ourselves. So give me a little background about how you got into the window treatment world.LuAnn Nigara (01:24)We all sound better in print, don’t we?Well, I met a man that I fell in love with. His name was Vin Nigara. And he had just opened Window Works about six months prior. And I actually had met him when we were dating. And at one point during our dating, he opened Window Works. And about six months after him opening Window Works, I found myself in a job that I hated.Will Hanke – WTMP (01:42)Yeah.LuAnn Nigara (02:03)And of course we’re going out for our dinner dates and so forth and I’m complaining, blah, blah, blah. And he’s like, what do you want to do? And I’m like, I got to get back into sales. I have to get back into sales. This is driving me crazy, know, blah, blah, blah. And he’s like, well, I started this window treatment company. Like if you want to do that for a little bit until you find something else, you could do that. And I’m like, what are window treatments? You know? And so he said, well, you know, back then in 1982, wasWill Hanke – WTMP (02:27)youLuAnn Nigara (02:32)Verisols, Levolor mini -blinds, and Luverdrape verticals. And I said to him, sure, you know what? I mean, I could sell water to a fish, let’s go. And so that was, like I said, in 1982. if I met him and he was selling IBM computers, I would probably have a podcast now that services IBM computer industry. But that’s how it was. I I joined the company andWill Hanke – WTMP (0...