Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
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Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!
Start Small, Think Big: How Mike Stolte Built 406 Blinds from Scratch
Marketing Panes
34 minutes 15 seconds
6 months ago
Start Small, Think Big: How Mike Stolte Built 406 Blinds from Scratch
In this episode of Marketing Panes, we sit down with Mike Stolte, founder of 406 Blinds—Montana’s top-rated window treatment company. Mike shares how he pivoted from a declining satellite TV business to build a thriving local brand, starting with just a $5 Craigslist ad.
Discover how grassroots marketing, community involvement, and a relentless focus on customer service helped Mike scale his business without big budgets or flashy tech. From securing a Lowe’s contract early on to expanding into North Dakota with a strategic Costco partnership, Mike's story is packed with real-world lessons for any entrepreneur.
🎯 Learn how to:
- Build trust through local connections
- Keep overhead low while scaling smart
- Blend traditional and digital marketing effectively
Use closing ratios to measure growth and pricing power
Whether you're a small business owner or marketing pro, this episode delivers insights on resilience, hustle, and building something that matters.
🔗 Don’t miss it—tune in now!
Marketing Panes
Marketing Panes is the go-to podcast for window treatment and awning business owners who want to level up their marketing game. Hosted by industry expert Will Hanke, owner of Window Treatment Marketing Pros, this podcast dives into actionable marketing tips, industry trends, and proven strategies to help businesses attract more leads and grow. Each episode features insightful interviews with successful business owners and top marketing professionals, offering a range of perspectives on what’s working in the world of digital marketing, SEO, local advertising, and more. Tune in for valuable advice and fresh ideas tailored specifically to the window treatment and awning industry!