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Marketing Connected

Marketing Interactive

115 episodes

5 hours ago

You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...

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You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...

Show more...

Episodes (20/115)

Marketing Connected

DMA 2025: Etika's Santharuban on leading with risk and culture

You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...

1 day ago

22 minutes

Marketing Connected

PR Asia MY: How Maybank is humanising finance

In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Izlyn Ramli, head of group corporate affairs at Maybank, and CEO of Maybank Foundation, shares what it means to align PR, communications, and branding with a clear purpose: delivering simple, intuitive financial solutions while building trust and authenticity at every touchpoint. She also discussed how this philosophy shapes Maybank’s storytelling, media engagement, and internal culture, creating a human-first app...

2 weeks ago

17 minutes

Marketing Connected

In Conversation | Reinventing influence in the age of content

In this latest "In Conversation" episode, Gusto Collective’s Southeast Asia head, Tjin Lee, shares how her journey from agency entrepreneur to content creator has shaped her leadership and creative approach. She talks about experimenting with social media firsthand, why one needs to “drive the car” to understand it, and how authenticity, curiosity, and constant reinvention have kept her and her brand, relevant in a fast-changing digital world.

3 weeks ago

27 minutes

Marketing Connected

In Conversation | What's next for MARKETING-INTERACTIVE Australia

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, “In Conversation,” Matthew Eaton, editor of MARKETING-INTERACTIVE Australia, shares about the publication’s growing presence down under, the evolving marketing landscape, and how the brand is building stronger bridges between Australia and the rest of Asia-Pacific. Also, the conversation somehow veers into fish farming and brush turkey territory. Tune in!

3 weeks ago

26 minutes

Marketing Connected

DMA 2025: Neil Patel makes the case for AI personalisation at scale

In this snippet from the Digital Marketing Asia 2025 conference in Singapore, NP Digital co-founder, Neil Patel, said that hyper-personalisation is now the benchmark and brands that fail to activate it will be left behind. He also shared that AI in marketing is no longer a choice, “it’s a necessity,” urging brands to move beyond buzzwords and embrace personalisation at scale.

1 month ago

16 minutes

Marketing Connected

DMA 2025: Piyush Gupta on building intelligent, resilient brands

You're tuned into a snippet from our Digital Marketing Asia 2025 Conference in Singapore. DMA is one of MARKETING-INTERACTIVE's core conferences, and returns this year as the region’s premier gathering of industry disruptors – where tech, creativity, data, and performance converge. This episode features Piyush Gupta, former CEO of DBS Bank, and the current chairman of Singapore Management University and Mandai Park Holdings; in a fireside chat with our editor-in-chief Rezwana Manjur.&nb...

1 month ago

21 minutes

Marketing Connected

In Conversation | Think like consumers, create with culture

In this next episode of MARKETING-INTERACTIVE's Marketing Connected podcast series, "In Conversation", VJ Anand, co-founder and CCO at creative consultancy Ballsy, explains how marketers can create resonant campaigns by thinking like consumers and drawing from lived culture. He also shares that successful creative marketing starts with understanding real-world experiences and human behavior.

1 month ago

27 minutes

Marketing Connected

DMA 2025: Ayudante APAC on simplifying data for smarter decisions

In this special Digital Marketing Asia 2025 episode, we’ll be diving into the world of data, AI, and marketing measurement with Ayudante APAC, a digital marketing consulting firm. On 24.5.2025, Naohiro Yamaura, the chairman and CEO of Ayudante APAC is set to take the stage for a case study titled: “The future of AI-powered marketing measurement: Building a resilient data foundation for growth”, at Marketing-Interactive's DMA conference in Singapore. As a prelude to Yamaura's session, we sit d...

1 month ago

22 minutes

Marketing Connected

In Conversation | How tech is powering a global tea brand

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand. He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.

1 month ago

34 minutes

Marketing Connected

Why APAC is (still) cautious about the fractional marketing model

Fractional chief marketing officers (CMOs) are on the rise. These folks are quietly reshaping how companies tackle marketing leadership, delivering top-tier strategy and expertise on a flexible, part-time basis without the hefty price tag of a full-time hire. But what are some of the misconceptions and hurdles that fractional CMOs have to face in APAC? This article was written by Dhanya Vimalan.

1 month ago

8 minutes

Marketing Connected

In Conversation | From founder's son to brand builder

In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", we speak with Sai Tzy Horng, director of Julie’s Biscuits, who oversees marketing and people functions while leading the brand’s global rebranding. He shares how he’s modernising the family business while balancing heritage, humour, and growth.

1 month ago

32 minutes

Marketing Connected

PR Asia MY: Turning a crisis into a campaign

In this snippet from MARKETING-INTERACTIVE's PR Asia Malaysia 2025 conference, Priya Dharshini Prabakaran, director of Astro Audio, shares how the “Vel vel” controversy in March became a turning point rather than a setback. She discusses how leaders can turn moments of national controversy into opportunities for education, dialogue, and long-term impact.

1 month ago

19 minutes

Marketing Connected

In Conversation | What to consider when selling your agency

With the reported Dentsu international business sale on everyone’s mind this week, EP5 of “In Conversation” takes a deep dive into the fast-changing world of marketing industry M&As, with Hattie Marsden, founder of Truwater Advisory, sharing her insights. From what it really takes to prepare for a sale, to the pitfalls founders should avoid during an exit, Hattie shares sharp insights and predictions on how the M&A landscape could shift in 2025, and what that means for agencies big a...

2 months ago

29 minutes

Marketing Connected

101 on synthetic data and why it could be big in advertising

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their campaigns. One such solution gaining traction is synthetic data, a technology Forrester has listed among its top 10 emerging technologies for 2025. Speaking to MARKETING-INTERACTIVE, three digital and media agency professionals shared what the use of synthetic data looks like in the field of marketing and advertising. This analysis piece was written by Lee Shin Yii...

2 months ago

7 minutes

Marketing Connected

In Conversation | Scaling up without losing the spark

In this episode of the Marketing Connected podcast series “In Conversation”, Goh Shufen, co-founder of R3 and APAC president of MediaSense, shares insights on the recent acquisition, the value of maintaining a hustler mentality, and her enduring passion for the marketing industry’s potential. She also offers a glimpse into upcoming changes at R3, hinting at what’s next for the agency.

2 months ago

25 minutes

Marketing Connected

In Conversation | What makes innovation work?

In this episode of Marketing Connected’s “In Conversation” podcast, Parminder Singh, co-founder of Claybox AI, and former CDO of Mediacorp, takes us inside his unique approach to building a career. He also unpacks why driving innovation velocity is essential to staying ahead of global competition.

2 months ago

27 minutes

Marketing Connected

In Conversation | Can growth have a structure?

In this episode of Marketing Connected’s “In Conversation” podcast, Manisha Seewal, group president of communications agency Redhill, unpacks what it takes to bring structure to growth in today’s agency landscape. She also shares how her transition from marketing to public relations has shaped her leadership style, and gives us a glimpse into her personal passions — from studying graphology to learning the sitar. Also catch the full video of this conversation on MARKETING-INTERACTIVE's ...

3 months ago

24 minutes

Marketing Connected

In Conversation | The evolution of marketing through a journalistic lens

In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from art-driven approaches to data-focused strategies, and the importance of creative integration. Rezwana also discusses her leadership philosophy, emphasising the power of inspiring teams and creating meaningful work that connects organisations with cons...

4 months ago

19 minutes

Marketing Connected

How luxury pop-ups are redefining exclusivity

Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement. In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible. This analysis piece was written by A'bidah Zaid Shirb...

4 months ago

7 minutes

Marketing Connected

Air India's blunder: Crisis comms or copy-paste?

Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year. From tone to structure, the resemblance was uncanny — sparking speculation online about the use of AI-generated scripts. The near-identical delivery has raised fresh concerns over templated crisis responses, and whether they risk doing more harm than good. MARKETING-INTERACTIVE spoke to industry professionals for their take. This anal...

4 months ago

6 minutes