You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...
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You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...
In Conversation | How tech is powering a global tea brand
Marketing Connected
34 minutes
1 month ago
In Conversation | How tech is powering a global tea brand
In the latest episode of MARKETING-INTERACTIVE’s Marketing Connected podcast series, "In Conversation", Eugene Lee, VP and CMO APAC at Chagee, shares his journey from rising through the ranks at McDonald’s to leading marketing for a fast-growing Chinese tea brand. He dives into how Chagee uses cutting-edge technology, from cloud-connected tea machines to automated stores, to scale globally while keeping human interaction at the heart of the brand.
Marketing Connected
You’re tuned into a snippet from our Digital Marketing Asia 2025 conference in Malaysia. DMA is one of Marketing-Interactive’s core conferences and returns this year as the region’s premier gathering of industry disruptors, where tech, creativity, data and performance converge. This episode features Santharuban Thurai Sundaram, Etika Group of Companies' CEO overseeing Malaysia, Singapore, Brunei and exports. Besides sharing his journey from CMO to CEO, Santharuban discusses his take on leadin...
