This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we rank channels by audience fit and role, stitch traditional + digital into one story, and show how to measure cross-channel lift.
What you’ll learn
How to select and sequence channels by objectives
Smart budget moves that maximize conversion
KPIs and a simple multi-touch approach to track cross-channel impact
Standout tactics for channel selection
After listening, try the Channel Selection & Integrated Marketing Plan for Artisan Brew Co. Market Expansion case program for free inside Marketing Case Bootcamp to put the framework into practice.
This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike.
We work through our business case: Main Street Coffee, an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic.
You’ll hear how we define goals (awareness + visits), map audience behavior first, then pick one platform to start.
We also walk through how to define and track metrics that matter and how to manage and allocate tight budget.
What you’ll learn
How to choose a first channel by audience behavior, not preference.
A starter playbook for local shops.
A simple attribution hack to connect posts to in-store visits.
How to diagnose “high engagement, low foot traffic” and fix the gap.
After listening, feel free to try the Main Street Coffee case program yourself for free at Marketing Case Bootcamp and put the framework into practice.
Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel.
In today's episode, we break down how to turn browsers into buyers for one of the world’s top attractions. Using the London Eye’s ticket-purchase journey as our case, we map the funnel from awareness to checkout, pinpoint the biggest drop-off zones. We’ll also show how regional and seasonal trends inform smarter tactics, diverse payment methods, transparent pricing, and strategic budget shifts.
Tune in for the step-by-step thought process, then head to marketingcasebootcamp.com to tackle the full case study and sharpen your own funnel-optimization playbook.
In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click.
In this episode we unpack what these changes mean for SEO and paid search: shifting from static keywords to intent-driven prompts, optimizing for AI-first answers, tweaking bids as AI alters click behavior, and testing emerging ad formats that marry generative AI with search intent.
Tune in for practical insights, then head over to marketingcasebootcamp.com to join the conversation with fellow marketers on adapting your strategy for the AI-powered search era.
Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your positioning, designing promotional tactics that support your business goals, and building a measurement plan that keeps teams on track. You’ll learn the key questions to ask, frameworks to follow, and metrics to monitor when planning a relaunch.
Ready to put these insights into action? Head to marketingcasebootcamp.com to tackle the full Product Relaunch Strategy case study for free!
Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond.
In this episode, we:
marketingcasebootcamp.com is an online platform that helps early-career and transitioning marketers sharpen real-world skills through hands-on case studies, interview prep, and AI-powered tools.
Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it.
Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!
In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:
Start with the business goal
Split into multiple campaigns
Craft themed ad groups & keywords
Write Responsive Search Ads that sell
Stack extensions for maximum impact
Launch, learn, and scale
Want hands-on practice? Head over to marketingcasebootcamp.com to tackle the full Empire State Building Search Ads campaign case study. Build your own strategy, compare it with ours, connect with fellow marketers, and sharpen your SEM skills.
What exactly is a market‑entry strategy? Think of it as the launch blueprint that answers five brutal questions before you spend a dime:
In this episode we run those questions through the real‑world gauntlet of GreenSip, the West‑Coast plant‑based beverage darling that wants to elbow its way onto New York City shelves—and TikTok feeds—before the next cold‑brew wave hits.
Want to flex your own plan? Come to our site to solve it for free on GreenSip Market Entry program, and show us how you’d win the Big Apple!
www.marketingcasebootcamp.com
