This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike.
We work through our business case: Main Street Coffee, an indie shop in a college town, and show how to turn limited time and budget into measurable foot traffic.
You’ll hear how we define goals (awareness + visits), map audience behavior first, then pick one platform to start.
We also walk through how to define and track metrics that matter and how to manage and allocate tight budget.
What you’ll learn
How to choose a first channel by audience behavior, not preference.
A starter playbook for local shops.
A simple attribution hack to connect posts to in-store visits.
How to diagnose “high engagement, low foot traffic” and fix the gap.
After listening, feel free to try the Main Street Coffee case program yourself for free at Marketing Case Bootcamp and put the framework into practice.