EP04 • Integrated Marketing | Coca-Cola’s Marketing Evolution

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Marketing Case Bootcamp

11 episodes

1 week ago

Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

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Business

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Marketing

Business

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EP04 • Integrated Marketing | Coca-Cola’s Marketing Evolution

Marketing Case Bootcamp

13 minutes 16 seconds

6 months ago

EP04 • Integrated Marketing | Coca-Cola’s Marketing Evolution

Integrated marketing is far more than “just using both traditional and digital channels.” It has evolved from simply running print and broadcast ads in parallel to orchestrating real-time, data-driven experiences across every touchpoint—TV, out-of-home, social, mobile, and beyond.

In this episode, we:

Define Integrated Marketing: why it’s a mindset, not a channel checklist

Unpack the Core Pillars: unified messaging, channel synergy, cross-team collaboration, holistic measurement, and data-driven personalization
Spotlight a Star Example: how Coca-Cola balances billboards, TV, social, AR, and loyalty apps to create one cohesive brand journey

Trace its Evolution: from early IMC to today’s real-time omnichannel world with QR-powered OOH, programmatic buys, and social-to-store loops

Give You the Framework: a step-by-step playbook for mapping your own integrated campaign

marketingcasebootcamp.com is an online platform that helps early-career and transitioning marketers sharpen real-world skills through hands-on case studies, interview prep, and AI-powered tools.