25 minutes with Shea Cole, VP Marketing at Fullscript. Tell yourself, “I can do hard things.” What does the data say? What is the insight I can pull from the data? What is the creative idea I have based on that insight? Take the hassle out of the purchase journey. What product-market-fit means for a new segment of users. Focus over speed. Strategy over plans. Regaining SEO. Meaning, difference and salience. Understand what motivates your customer, how they view your product, or the problem that it solves. You find that tension in their lives then you solve for it. 21 insights. 7 rapid-fire questions.

21 minutes with Anita Toth, Chief Churn Crusher. Convert for the endgame, retention. Marketing is a lot like dating. Sales is where you're getting a little more serious. The wedding is where they convert to be a customer. You got your onboarding, which is your honeymoon. Woo-hoo! This is going to be awesome! But guess what? The bulk of that whole relationship is the marriage, which is retention, and it is not tactical, and it is challenging. Which is why for your post-sale team, they're really relying on you to choose those right dates and attract the right people to get into these long-term relationships with. 21 insights. 7 rapid-fire questions.

15 minutes with Meet Darren Sharpe, Chief Revenue Officer at SuiteSpot. Be maniacal about what’s working. Doing great homework. Connecting inbound and outbound channels. Prospect discovery. Client feedback loops to drive product innovation. Shifting a pricing model from features to platform. Pareto principal. Opportunity costs. A culture of coaching allows your team to collaborate in all things. Talk within your client's own words. Asking: What's important to you? What drives you? Is there a connection here where I can help solve? 21 insights. 7 rapid-fire questions.

13 minutes with Anthony Murphy: Founder of Product Pathways. Predicting the future. Strategic discovery. Seeking out early adopters. Balancing short-term revenue versus long-term vision. Modeling the future. Hiring. Technical architecture and debt. Capacity. BJ Fogg's behavioral model. Shipping super early, even when it's a concept. Setting goals. What needs to be true? 21 insights. 7 rapid-fire questions.

25min with Craig Handy of Shopify and Jameson Strategies. Take a long, long, hard look at your go-to-market process, not from the perspective of what you're currently looking at, but put yourself in the shoes of your colleagues. If you're in sales, take a look at the marketing side. If you're in marketing, look at customer success. If you’re in customer success, look at sales. All of those things, if you want to be successful as a business, it's not about I, it’s about we. It means you need to learn, understand, and really look at what is the entire journey and get really buyer-centric from that perspective. 21 Insights · 7 Questions

47 minutes with Mo McKibbin: Head of Customer Support and Success at Moxion. Sales as a strategy, not a skill set. Helping the right customer solve the right problem, in the right way, at the right time. Building the entire customer operational process from scratch. Tight feedback loops between the customer and the business. Making customer success a whole company sport. 20 insights. 8 rapid-fire questions.

23 minutes with Vlad Blagojević: Co-Founder at Fullfunnel.io. 80/20. Thinking long-term. Account-based demand generation on LinkedIn. Frequent and regular marketing activities. Consistency. Co-creation. Continuously iterating on our offering. Making sure that people actually do the stuff that's important. Entering the US market. The most important skill that you should develop as a marketer is asking questions of your customers. 21 insights. 7 rapid-fire questions.

16 minutes with Jason Bay, Chief Prospecting Officer at Blissful Prospecting. “Inbound-ish.” How to get people to ask for help when they need it. Getting people to take action on what they learn. Regret minimization. Socratic method. Bite-sized content that is immediately actionable. Myself as a bottleneck. How to systemize and get a team around me. What if I'm wrong? 19 insights. 7 rapid-fire questions.

15 minutes with Katy McFee: Founder and Principal of Insights to Action. Helping new, aspiring leaders who are stuck in their career get to the executive level. Distractions. Balance. Lack of patience. Work when you work best. Show up as the person who want to be today. Creating focus and intentionality. Do less to do more. Focus on data, structure and process. Ask yourself 3 questions daily: What is the goal? What is the bigger picture? What has been successful in the past? 21 insights. 7 rapid-fire questions.

18 minutes with George Valdes, Head of Marketing at Monograph. Don’t be afraid to challenge your market. Ask, “Why do you think it needs to be this way?” Starting the community. Hire subject matter experts who understand the memes and inside jokes of the industry. A lot of those inside jokes are coming from pain. When you understand the memes of the industry, you can probably create your own. Identifying blockers. Move fast and playbook things. Irreversible and reversible decisions. Building an exceptional brand. Enabling workflows for architects. 18 insights. 7 rapid-fire questions.

14 minutes with Matt Baxtor, Director of Product Management at Bestow. What is something that feels harder than it should be? Get the problem as visual as possible and as quickly as possible. Thinking in probabilities versus thinking in right and wrong. Working on visiontypes. LNO framework (leverage, neutral, overhead). The written problem statement. Why do we need to do this now? What would happen if we waited 3-9 months to do this? 18 insights. 6 rapid-fire questions.

14 minutes with Kristi Faltorusso, Chief Customer Officer at ClientSuccess. Achieving your customer's business outcomes. Develop advocates. If your renewal was up today, would you renew? Solving for in-person events again. Design your customer maturation model. Onboarding 2.0. Introducing automation. Confirmation bias. Inversion. 80/20 principal. Figure out your balance between capturing wallet share of your customer base and new logo acquisition. 21 insights. 7 rapid-fire questions.

28 minutes with Daniel Cmejla, Director of Partnerships, Community & Social Media at Chili Piper. Market through our customers. A bad-ass, true social media presence. Your customers are on social? You're on social. Fire your social media consultant and stop producing super basic boring stuff. Nobody wants that corporate version of you. They want an authentic version of you. Invest in community. Dark funnel. Customer referrals and user-generated content. Theory of leverage. Self-determination theory. Emotional withdrawals and deposits. Building a customer advisory board. Read Robert Cialdini's book, Influence. 23 insights. 8 rapid-fire questions.

23 minutes with Meet Shri Apte, VP Revenue at Triplebyte. Starting from the outcome. MECE frameworks. Bias to action. Heavily dogfooding your product. Marketing from a position of expertise Overcoming barbell distribution in the performance of different account executives. Understanding what drives renewals. Marketing two separate products. Consistent messaging and keeping cohesion. Driving cross-product upsells. 21 insights. 7 rapid-fire questions.

16 minutes with Dani Woolf, Director of Demand Generation at Cybersixgill. If you focus on the mission, you will make the money. Go talk to your buyer. Pick up the phone. Start building relationships with your buyer. Get out of the echo chamber right now. Do yourself a favor. You owe it to the world to unmute your mic. Becoming more technically literate to geek out with your buyers. Getting the team to simplify, then simplify again. The order in which you do things matters. Parkinson’s law of triviality. 16 Insights. 6 rapid-fire questions

9 minutes with Antoine Buteau, Business Operations at Replit. Balancing scale and experimentation. The risk of becoming too data-driven and copying playbooks from other companies. Growth attribution. Why Product Market Fit isn't enough. The importance of integrity. Pricing is an underrated lever. The Bowling Alley Framework to make sure users activate. Productivity and knowledge managment. Hiring. International GTM. 7 rapid-fire questions.

24 minutes with Brandon Fluharty, Founder of Be Focused. Live Great. The concept of a personal operating system. Transformations over transactions. Thinking bigger with prospects. Staying committed to long-term thinking. Overcoming imposter syndrome. Level up your environment. Leveling up tools. Thinking like a designer. Discipline, flexibility, curiosity. 22 insights. 7 rapid-fire questions.

13 minutes with Meghann Misiak, Founder of The Path to President’s Club. What motivates you? The why. Starting a company is like staring all of your weaknesses in the face, or in the mirror, on a daily basis. Leveling up. Radical transparency. Make it okay to talk through the challenges transparently. Quick wins, dream clients and exploratory projects. Learning to not do it all. Being able to say no. 18 insights. 6 rapid-fire questions.

14 minutes with Ryan Paul Gibson, Founder of Content Lift. Asking questions. Why? Why and how do people buy? After you decided on wanting to solve a problem, what did you do next? What made you trust X? Where to fit in the marketing landscape. Networking. Jobs to Be Done. Transcribe and go over everything again. Jump on calls with other peers. 18 insights. 6 rapid-fire questions.

12 minutes with Jacob Gebrewold, Commercial Account Executive at Klue. Consistently educating. Having a relentless focus on educating your market like you're creating a category. Referrals. Happy clients are the best sales team you could possibly ask for. Building a dope competitive enablement function and a killer Customer Success team. Asking: Who do I need to express care to right now? What’s on your mind? How can I help? 6 rapid-fire questions.