In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
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In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
It’s the foundation of every technological initiative. But what happens if you build on a shaky foundation? Data governance is frequently missing from conversations about the value of product analytics, and Avo is out to change that. In this episode of the Mammoth Growth Podcast, Avo CEO and Co-Founder Stefania Olafsdottir chats with our EMEA President Stuart Scott about the challenges companies face with poor data governance, and how they can resolve these issues and spend more time building...
Analytics teams are positioned to guide everyone in a company to make better decisions. But how well are companies measuring the performance of their analytics teams? What types of questions are they dealing with, and how do their actions impact the company’s growth trajectory? We dive into these topics and much more in the latest episode of our podcast. Our CTO Drew Beaupre chats with Osman Ghandour, Co-Founder of Soal Data. Osman explains that ad hoc analytics refers to unplanned, reactive...
Welcome to another episode of the Mammoth Growth podcast! In this episode, Data Consultant and former VP Data of FREENOW Dr. Tim Wiegels joins EMEA President Stuart Scott and one of our Consultants, Paddy Doran, to discuss the privacy-related changes coming in iOS 17 and their impact on marketers and data professionals. Tim, Stuart, and Paddy discuss two major changes to the privacy landscape courtesy of Apple: link tracking protection and privacy manifests. With link tracking protectio...
Welcome to the latest episode of our podcast! In this new interview led by Mammoth Growth CEO Ryan Koonce, Mixpanel SVP Product Neil Rahilly establishes Mixpanel’s value for event-based analytics. Neil makes the important point that Google Analytics (GA) is more focused on website performance and traffic analysis, while Mixpanel allows for more in-depth analysis of user behavior and complex questions. Ryan offers more context to this, sharing that while GA can tell you what happened in differ...
In this latest episode of our podcast, Mammoth Growth EMEA President Stuart Scott chats with Yair Dovrat, Founder of Zaraz, a lightweight tool which makes any website 40% faster with a single line of code. Yair shares how Zaraz began, explaining how they identified the problem of data accuracy in web analytics and decided to automate the solution. He and his co-founder Yo'av Moshe initially built a QA software for web analytics and third-party tools, but when they joined Y Combinator in...
Join Mammoth Growth CEO, Ryan Koonce and AttributionApp.com CEO, David Hiltner for a conversation about the importance of a strong multi-touch attribution strategy. As consumers demand more control over how their data is used, we're seeing a huge impact on the privacy landscape across the tech ecosystem. And that means growth marketers face even more challenges in accurately measuring attribution for their teams. - How can you determine your return on ad spend (ROAS) in this environment? - ...
Join Mammoth Growth CTO, Drew Beaupre, as he discusses how our team has helped clients manage the transition from legacy platforms to new technology. - What platforms are they retiring, and what new tools are they adopting? - How can you prepare for unforeseen hiccups that plague any migration? - What red flags tell a company that it's time to upgrade? Guests: Dylan Cruise, Data Architect & Engineer Ben Wilson, Sr. Analytics Engineer John Morrison, Analytics Consultant Mamm...
In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
